Apple Brand Research Articles

Assessment of brand value

With regard to the valuation of brands, there are many studies, concepts, methods, standards, recommendations and legal decisions. However, not all of them can be applied in practice, because evaluating the value of a brand from an economic point of view and the value of a brand in accordance with existing accounting and financial accounting standards is not an iden­tical valuation process, which is complicated by the procedure for recognizing a brand as an intangible asset, the opportunities and condi­tions for clarifying its value, understanding its market capitalization and its reflection in the balance sheet or the impossibility and inexpe­diency of such reflection, understanding the strength of the brand (on the example of the Apple brand) and branding (on the example of the Apple and Microsoft brands). This situation requires to study: the condi­tions under which a brand can be recog­nized as an intangible asset; what exactly can be consi­dered the value of the brand as an intangible asset; exactly what brand value can be reflected in the companyʼs balance sheet and under what conditions; why there is a frantic gap between the companyʼs book value and its market capitalization, what can be affected by a change in the market capitalization of the brand and how reputational risks can affect a change in the market capitalization of the brand. A compre­hensive overview of the complexity and multifac­torial nature of asses­sing the value of brands and its reflection in the financial statements of companies is offered. Hypothesis: There is only one meaningful form of value for evaluating and verifying the brand value: the price a buyer is willing to pay for the brand in a real deal. In the process of research, scientific methods of theoretical generalization and grouping were used (to systematize methods, methodologies, estimates of the value of brands and their analysis); formalization, analysis and synthesis (for interpretation of analytical materials); logi­cal generalization of results (formulation of conclu­sions). The existing opportunities, condi­tions and procedures for recognizing a brand as an intangible asset and assessing its value were considered and analysed; it was found that brands are increasingly not recognized as an intangible asset and their value is not included in the balance sheets of companies. Estimating the value of a brand as a separate intangible asset remains a problematic issue because of the valuation itself, its confirmation and annual revaluation, value fluctuations, which is compli­cated by the lack of an effective (active) market and a consistent procedure and practice for assessing brand value

The influence of brand awareness, brand image, and customer loyalty on purchasing decisions for Apple brand products

The influence of brand awareness, brand image, and customer loyalty on purchasing decisions for Apple brand products

PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN CITRA MERK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HANDPHONE MEREK APPLE

This study aims to analyze the effect of product quality, price, promotion and brand image on purchasing decisions for Apple brand mobile phone products. This study uses a quantitative approach with a survey method. The research sample was 100 respondents using purposive sampling method with the following criteria: (1) Consumers and users of apple brand smarphone, (2) Aged 18-35, (3) People residing in Solo Raya. The data analysis used is instrument test, classical assumption test, multiple linear regression test, hypothesis test, and determination coefficient test. The results showed that product quality, price, promotion, and brand image partially had a significant positive effect on purchasing decisions.

THE INFLUENCE OF WORD OF MOUTH AND BRAND IMAGE AGAINST PRODUCT PURCHASING DECISIONS APPLES

This study aims to determine the effect of word of mouth and brand image on purchasing decisions for Apple products. This research was conducted on users of Apple brand products. The population in this study are people who use Apple brand products. The technique used in this writing test uses a purposive sampling technique, namely a sampling technique with certain considerations. Data collection was carried out by providing a list of questions to respondents and tested using the SPSS data analysis method. Based on statistical tests, the results showed that word of mouth had a direct positive and significant effect on purchasing decisions, while brand image had a direct positive and significant effect on purchasing decisions. There is a significant influence between Word Of Mouth on purchasing decisions. And there is a significant influence between Brand Image on purchasing decisions.

Positive masculinity or toxic positivity? Apple TV+’s Ted Lasso as a capitalist utopia

Ted Lasso (2020-present) follows American Football coach, Ted Lasso, as he transforms the waning English Premier League team, AFC Richmond, through his relentless optimism and his mantra of ‘believe’. The show has been praised by critics for its emphasis on kindness and particularly for its exploration of ‘positive’ and ‘vulnerable’ masculinities. It is placed front and centre not just in promotion for Apple TV+ but also for the broader Apple brand which is heavily integrated into the show’s storyworld. Through a textual analysis of the series, this article critically examines Ted Lasso’s representations of masculinity and homophobia within the context of professional football. We argue that Ted Lasso subtly replicates the corporate identity of Apple in which real-world issues are selectively harnessed and distorted to create a utopic world-vision. Despite a celebrated veneer of ‘positive masculinities’ the show still exists in service of a sporting culture that is overtly steeped in hypermasculinity. Instead of challenging sports-based homophobia as it exists in the real-world, the show minimizes its existence at the (almost total) expense of including gay characters and storylines. In ‘dismantling’ toxic masculinity through such shallow means, we contend that Ted Lasso is ultimately symptomatic of a show sublimating its narrative wants to Apple’s corporate needs.

Stability in Consumer Loyalty: Shaping and Establishing Brand Emotion A Case Study of the Apple Brand

In today's fiercely competitive market, the emotional connection and loyalty between brands and consumers have become a focal point in marketing. Understanding the dynamics of the interaction between brands and consumers and how to foster consumer loyalty is crucial for business development. Taking Apple as a case study, this paper analyzes the process and reasons behind consumer loyalty to the Apple brand. It contrasts this with Blackberry and explores strategies to address the erosion of consumer loyalty. The research indicates that improvements in brand building, ecosystem development, and retail experiences contribute to customer loyalty. Conversely, factors such as competitors' pricing advantages and innovation deficiencies can lead to the decline of consumer loyalty. Therefore, this paper advocates that other businesses draw valuable insights from the study using Apple as an example. It emphasizes the importance of focusing on product quality, feedback mechanisms, and continually enhancing user experience to cultivate consumer loyalty, ultimately contributing to the overall development of the enterprise.

THE INFLUENCE OF PRODUCT QUALITY PERCEPTIONS, BRAND IMAGE AND PRICE PERCEPTIONS ON PURCHASE INTEREST IN THE APPLE BRAND

Apple is one of the large multinational companies in the technology field. Apple itself has innovated very well for the world of technology, especially satisfying consumer demand for its own products. This research aims to analyze and find out whether perceived product quality, brand image, and perceived price influence purchasing interest in the Apple brand. Data was collected by distributing questionnaires online with the help of Google Form services to 110 respondents. The analytical method used in this research is quantitative primary data with the testing tool used is SPSS. The test stages carried out were instrument testing (validity test and reliability test), classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis, F test, t test, and coefficient of determination (KD) test. The sampling technique used was Purposive Sampling. The research results show that the variables of product quality perception, brand image, and price perception have a positive influence on purchase interest in the Apple brand.

Apple’s Brand Marketing Strategy: A Case Study on Brand Image and Customer Engagement

This study examines Apple’s marketing strategy from a customer perspective, focusing on brand image and engagement. Apple has earned a strong brand image in the global market with its innovation, superior design and high-quality products. Apple’s product differentiation and well-established ecosystem set it apart from the competition in the market. Apple’s retail stores enhance the customer experience with personalized service and digital displays. Apple uses digital marketing to engage customers and raise expectations when new products are released. Hunger marketing strategies, attention to detail, and customer care foster customer satisfaction and loyalty. Apple’s products have evolved from tools to lifestyle and fashion accessories, and its iOS system is shaping a unique attitude towards life. Through the psychology of social identity, the study reveals how customer emotions are reflected in Apple’s brand marketing. In addition, Apple’s commitment to environmental sustainability creates a positive image. The study emphasizes the importance of branding in attracting and retaining customers. Apple’s marketing strategy has transcended business and becomes part of consumers’ lifestyles, making the Apple brand synonymous with innovation, style and social acceptance.

Analisis Strategi Pemasaran Perusahaan Apple Dalam Meningkatkan Pemasaran Global

Apple Inc. is a multinational technology company headquartered in Cupertino, California. In April 1976 the Apple Company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company designs, develops and sells electronic goods, software and online services. Software produced by Apple includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, iLife and iWork creativity and productivity tools, as well as many professional applications such as Final Cut Pro, Logic Pro, and Xcode. The Apple company focuses on brand value and uniqueness through product quality, both in design, function and technological systems. Apple then implemented a branding strategy for its brand by presenting it as a manufacturer of technologically advanced and user-friendly devices. Another thing that the Apple company does is focus on products and user experience by creating connectivity between gadgets and their properties so that they can only use Apple products and cannot use other brand products. That's why Apple creates products and services that are designed to be inclusive from the start, with built-in accessibility features to help you connect, create, and do the things you want. Love in the way that suits you best. Therefore, Apple Company designs every product to keep your data safe and protected. The marketing strategy carried out is to provide brand value and uniqueness through the quality of the product, both in terms of design, features and the technology system in it. Apart from that, the Apple brand is unique in its elegant logo design with the shape of a bitten apple logo. The Apple company also always innovates by releasing its newest products.

An application of factor analysis to assess the influences of digital marketing on the brand building

This study highlights how digital marketing has made people know more about brands and promote brands in the market through technology. The study focuses on the effects of digital marketing on the branding of a specific product, the Apple brand (iPhone). With a special focus on the factors that make the iPhone brand more popular than other brands. The purpose of this study is to investigate the concept of digital marketing and examine the effects of digital marketing on brand creation, as well as to investigate the factors that make Apple's mobile phones more popular than other brands. This study helps to identify the relationship between digital marketing and brand building in the Kurdistan Region. Through quantitative research methodology, judicial sampling was used to collect data from 184 respondents, the study targeted people who use iPhones. The scope of this study was conducted in Halabja, Sulaimani and Erbil through questionnaire forms in South Iraqi Kurdistan. The findings show that digital advertising is a significant factor in differentiating the iPhone brand, increasing brand awareness and enhancing familiarity with product variety. The study suggests that businesses should incorporate digital marketing strategies into their marketing mix to build their brands effectively.

Factors That Affect Customer Satisfaction and Brand Loyalty for the Apple Brand in Indonesia

Currently the existing business competition is very tight, so companies are required to continue to maintain their quality and innovate on goods and services. As is the case in the electronic product business, where companies must continue to consider what things can affect customer satisfaction and brand loyalty. In this case, the subjects and objects in this study are brand trust, brand identification, brand experience, location and environment, lifestyle congruence, perceived value of cost, perceived quality that affect customer satisfaction and brand loyalty. This study was shown to determine how big the influence between the dimensions of brand trust, brand identification, brand experience, location and environment, lifestyle congruence, perceived value of cost, perceived quality on customer satisfaction and brand loyalty. This research is a causal research using a descriptive quantitative approach. The population used in this study were Apple customers, while the sample taken was 200 people. This research is sourced from primary data obtained through questionnaires. The data analysis technique used in this research is Structural Equation Modeling (SEM) analysis using Partial Least Square (PLS) program. The results of this study indicate that brand experience, location and environment have a positive effect on customer satisfaction, brand identification, brand trust, life style congruence, perceived quality, and perceived value of cost have no effect on customer satisfaction, customer satisfaction has a positive effect on Apple's brand loyalty. . The contribution of this research is expected to be a consideration and input for Apple to consider the factors that influence Apple's customer satisfaction and brand loyalty.

Revealing the Myths in Iphone 14 Advertisement: Semiotics Approach

Semiotics is a branch of science that examines human signs. The semiotic aspects and cases are exciting topics to discuss in interpreting the meaning of advertising because the ambiguous message conveyed in the advertisement may cause difficulties in understanding its meaning among the customers. This research aims to discover the connotative and denotative meanings of the signs in the iPhone 14 advertising video. This study was qualitative research. The data of the study is iPhone 14 advertising video; Action Mode Feature. The data were analyzed with verbal and nonverbal signs according to Saussure's theory (1950) in the form of words, phrases, sentences, sounds, situations, models, motion, and video images of iPhone 14 advertisement and then searched for connotative and denotative meanings according to Barthes' theory (1983). The results revealed that the advertisement aims to create consumer appeal by emphasizing the iPhone 14's luxurious design and the quality associated with the Apple brand. In addition, by featuring Black individuals prominently, the ad sends a message of inclusivity and empowerment, suggesting that success and prestige are attainable by all, regardless of their racial or ethnic background. Therefore, the iPhone 14 positions itself as a symbol of progress, both technologically and socially.

Pengaruh Brand Image, Brand Awareness Dan Brand Trust Terhadap Keputusan Pembelian Smartphone Merek Apple

The research was conducted with the aim of knowing the influence of brand image, brand awareness and brand trust on purchasing decisions of apple brand smartphones. This research includes the type of causal research. The population in this study were 40 students of the Economic Education Study Program at Ganesha University of Education who had or are currently using Apple brand smartphones. The sample of this research is 40 students. Saturated sample or total sampling is used in the sampling technique. Methods of data collection in the form of questionnaires and in-depth interviews. Data processing method using multiple linear regression. The hypothesis test used included t test and F test. The results showed that brand image had a partially positive and significant effect on purchasing decisions, then brand awareness had a positive and partially significant effect on purchasing decisions, and brand trust had a partially positive and significant effect on buying decision. The test results together show that brand image, brand awareness and brand trust have a positive and significant simultaneous effect on purchasing decisions for Apple brand smartphones.

Contributing Factors to Customers Loyalty in Gadgets A Study on Apple Brand

Apple is a well-known technology corporation globally and one of the most valuable brands in 2020. Apple Inc. is a company that designs, develops, and distributes mobile communication and media players, PCs, and portable digital music players. Apple's products include iPhones, iPads, Macs, and iPods.In Malaysia, most university students choose to utilize Apple devices for their studies. This research examines why most students prefer Apple products in their daily lives. This research will also examine customer satisfaction, product quality, and other aspects and attitudes that impact customers' loyalty to Apple products. The data was acquired through monitoring and surveying students at University Sains Malaysia. This paper's analysis approach compares theory to observation and survey data.

Percepciones de marca: Caso de Apple en España

In the world of marketing and advertising, what determines purchasing behavior are the perceptions that the consumer has about a product or service. It is not relevant that a brand is the best in terms of quality or innovation as long as the consumer does not perceive it as such. In the launch of its products, from its presentation, through the shopping experience to the user experience, Apple has sought to stimulate the senses. This is fueled by the extreme obsession with perfectionism and small details that Apple develops through sensory marketing. This article tries to find out if the devotion that consumers have for the Apple brand is above the products that it launches. Through an interview with a professional in the field of marketing and a survey of 274 people belonging to generation Z mostly, although there is 11% of the millennial generation. Data has been obtained in which the Apple community is faithful to its products and is drawn by the news of the generation. great brand, regardless of economic value and being dragged along as if it were a religion.

The Effect of Product Quality and Brand Love on Repurchase Intention on Apple Brand (Study on Generation Z Students Using Apple Products at the University of North Sumatra)

The lack of understanding the concept of product quality and customer love for the brand made Apple loyal consumers and especially Generation Z who like to try new things, choose to try using products from other brands on the market. This study aims to analyze the effect of product quality on repurchase intention on Apple brand among students of Generation Z University of North Sumatera, analyze the effect of brand love on repurchase intention on Apple brand among students of Generation Z University of North Sumatera, and to analyze the effect of product quality and brand love on repurchase intention on Apple brand among students of Generation Z University of North Sumatera. The form of research used in this study is quantitative research with associative approach. Sampling is done through probability sampling technique and using 100 respondents as a sample. Data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis test. The results showed that Product Quality significantly affect Repurchase Intention. Meanwhile, the Brand Love variable has a significant effect on Repurchase Intention. Product Quality and Brand Love also affect together the dependent variable is Repurchase Intention .

“I will always hate you”! An investigation of the impact of anthropomorphism in online anti-brand communities

PurposeThis paper aims to investigate whether brand anthropomorphism has a direct impact on brand hate and what are the prevailing factors that play a significant role in this relationship.Design/methodology/approachThis study provides insights on brand anthropomorphism phenomenon and negative consumer–brand relationships in the context of social media-based anti-brand communities. Using a quantitative analysis of the data gathered from an online survey, this study analyzes brand anthropomorphism in the three main online anti-brand communities toward Apple.FindingsFindings indicated that brand anthropomorphism in itself does not impact on brand hate directly. Nevertheless, when it is used by consumers to express their negative feelings toward the hatred brand, the consumers’ attribution of responsibility and intentionality to Apple brand’s behavior positively affects brand hate, and ideological incompatibility is a good moderator for brand hate.Research limitations/implicationsThe results of this study are based on a limited number of survey respondents because anti-brand community members are very difficult to access, and thus, it was not easy to have their collaboration for this research.Practical implicationsThis study highlights the power of social media as a tool for establishing negative consumer–brand relationships. Therefore, brand managers must recognize that consumer activists may be a serious threat to the company and deal with the consumers’ tendency to use anthropomorphism to express their hate.Originality/valueTo the best of the authors’ knowledge, this study is the first to investigate the link between brand anthropomorphism and brand hate, analyzed through a quantitative analysis.

Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China

Regardless of a customer’s social status, wealth, or country of origin, Apple products have been notorious for establishing trends in regard to electronic devices. As of 2019, China accounted for 17% percent of all Apple sales. This has been made possible in large part due to Chinese customers’ favorable image of the Apple brand and the positive experience with Apple products. This study aimed to examine the impact of brand experience, brand love, and brand engagement on brand equity. The brand-love mediation role between brand experience and brand engagement/brand equity was also explored. The conceptual framework was supported by social exchange and attribution theories. According to the analysis of 339 respondents from China, brand experience, brand love, and brand engagement significantly positively affects Apple’s brand equity. Additionally, it was discovered that brand love demonstrates a significant mediating role between brand experience and brand engagement/brand equity. These findings can aid other manufacturers offering similar electronic products in China to adapt their marketing and competitive strategies in order to boost their brand equity and as a result sales revenue.

Faktor-Faktor Determinasi Purchasing Decision Laptop Merek Apple (Studi Pada Pengunjung Paragon Mall Semarang)

There are many brands of laptop, such as Acer, Toshiba, HP, Apple, Dell, Asus and Lenovo, etc which each has advantage and disadvantage also has its own enthusiasts. Based on market share in 2014-2016, all brands are fluctuating, but Apple, during the period 2014-2016 continues to decline from 7.4% in 2014 to 5.2% in 2015 even lower and lower it's 3.3% in 2016. That shows the consumers awarenes on Apple is also low. Many factors can influence on purchasing decisions of Apple Laptops, such as product quality, brand awareness, brand image and trust. The purpose of this study is to analyze the impact of product quality, brand awareness, brand image and trust toward purchasing decision of Apple Brand Laptops in Semarang. The population in this study were consumers who purchased Apple's brand laptop in Semarang city by 100 respondents as sample. The type of data used the primary data. Sampling techique used non-random type of purposive sampling. The data method collection using questionnaires and analysis techniques used multiple regression. The result shows that product quality, brand awareness, brand image, consumer trust has a positive and significant influence simultantly on purchasing decisions.

Analysis of Willingness to Pay Premium Apple Product Users in Indonesia

The development of infuatry 4.0 and the covid-19 epidemic is a major phenomenons that occurs in Indonesia. The existence of this phenomenon makes people are required to keep up with the developments of today's digitalized era. Along with this phenomenon, the development of gadgets is growing rapidly, various electronic companies are releasing their best products, including Apple Inc. Rapid development of the Apple brand makes the company's market share increase every year. Indonesia is also one of the countries that have many consumers who use the Apple brand. This becomes a question when a consumer is willing to pay higher for a gadget that Apple sells. The purpose of this study is to know how Willingness to Pay Premium appears on consumers who are influenced by Brand Love, Brand Commitment, and Brand Trust. All respondents are users of Apple products in Indonesia. Data analysis was performed using PLS (partial least square) 6.0. And the validity and reliability tests were carried out using factor analysis in SPSS 16, all indicators were valid and reliable. The results show that all hypotheses in this study can be accepted and have a positive effect