The purpose of this study is to provide the most successful advertising methods for the sports event managements, after analyzing and evaluating the consumer involvements, the advertising attitude followed with rational appeal, conducted methods, and information sharing. Survey was conducted on total of 381 people college students. Collected data was first analyzed by exploratory factor analysis, and then proposed conceptual framework was tested via confirmatory factor analysis and structural equation modeling. The results were as follows: First, consumer involvement and types of advertisement appeal in the consumer attitude had a significant interactions. Second, consumer involvement and types of advertisement appeal in the consumer behavior had no significant interactions, but, types of advertisement appeal had a main effect. Third, consumer involvement and types of advertisement appeal in the consumer information sharing had a significant interactions.