This work investigates the influence of geometrical features of the Apollonian packing (AP) on the behavior of magnetic models. The proposed model differs from previous investigations on the Apollonian network (AN), where the magnetic coupling constants depend only on the properties of the network structure defined by the packing, but not on quantitative aspects of its geometry. In opposition to the exact scale invariance observed in the AN, the circle's sizes in the AP are scaled by different factors when one goes from one generation to the next, requiring a different approach for the evaluation of the model's properties. If the nearest-neighbors coupling constants are defined by J_{i,j}∼1/(r_{i}+r_{j})^{α}, where r_{i} indicates the radius of the circle i containing the node i, the results for the correlation length ξ indicate that the model's behavior depend on α. In the thermodynamic limit, the uniform model (α=0) is characterized by ξ→∞ for all T>0. Our results indicate that, on increasing α, the system changes to an uncorrelated pattern, with finite ξ at all T>0, at a value α_{c}≃0.743. For any fixed value of α, no finite temperature singularity in the specific heat is observed, indicating that changes in the magnetic ordering occur only when α is changed. This is corroborated by the results for the magnetization and magnetic susceptibility.