Apathetic Shoppers Research Articles

How do online hotel consumers perceive room rates?

While it has been perceived that hotel consumers using online travel agencies (OTAs) are overall price sensitive, a dominant use of OTAs in hotel booking suggests that there are more diverse consumers in terms of price perception. As such, this study investigates the price sensitivity of the Online Travel Agency (OTA) consumer segments, using price sensitivity measurement (PSM) by using factor analysis and cluster analysis. The results showed four OTA consumer segments, i.e., planned bargain seekers, enthusiastic shoppers, deal hunters, and apathetic shoppers. Differences in price sensitivity was confirmed among these segments. This study uncovers the characteristics of OTA consumers who are more (less) price sensitive. By using PSM, this study presents and compares the optimal pricing points across the customer segments in terms of monetary values. Based on the findings, this study provides theoretical and practical implications.

Segmentation of Traditional Market Shoppers Based on Store Image in Bandung, Indonesia

Traditional Market is not only a place to sell and buy, it also a platform that support SMEs and has an important role in the regional economy. In addition to having an economic value, traditional markets in Bandung is also one of the hereditary cultures that have to be preserved. Unfortunately the condition of most traditional markets in Bandung is considered not feasible. The store image that traditional market is a dirty place, slum, smell and other bad things have been attached to most of the traditional markets in Bandung. To minimize this, the government decide to is execute traditional market revitalization to change the traditional market get a better image in shoppers mind. In other words, this revitaliasai want to make the traditional market image to be as god as possible. To get the target, segmentation needs to be done in order to know the profile of each group of traditional market shoppers. So govermance can make more efffective and appropriate policy to the target market. Data were collected by distributing questionnaires to 400 traditional market shoppers. The results of the primary data from the questionnaire were processed using two-step cluster analysis with SPSS 20.0 Based on the ressult, researcher found two major segments among the total respondents. The first segment is apathetic shoppers, those who rarely visit the market and have a more negative perception toward traditional markets. And the second segment is enthusiast shopper, those who more often visit traditional markets and provide more positive percepstion toward traditional markets.

Segmentation of Traditional Market Shoppers Based on Store Image in Bandung, Indonesia

Traditional Market is not only a place to sell and buy, it also a platform that support SMEs and has an important role in the regional economy. In addition to having an economic value, traditional markets in Bandung is also one of the hereditary cultures that have to be preserved. Unfortunately the condition of most traditional markets in Bandung is considered not feasible. The store image that traditional market is a dirty place, slum, smell and other bad things have been attached to most of the traditional markets in Bandung. To minimize this, the government decide to is execute traditional market revitalization to change the traditional market get a better image in shoppers mind. In other words, this revitaliasai want to make the traditional market image to be as god as possible. To get the target, segmentation needs to be done in order to know the profile of each group of traditional market shoppers. So govermance can make more efffective and appropriate policy to the target market. Data were collected by distributing questionnaires to 400 traditional market shoppers. The results of the primary data from the questionnaire were processed using two-step cluster analysis with SPSS 20.0 Based on the ressult, researcher found two major segments among the total respondents. The first segment is apathetic shoppers, those who rarely visit the market and have a more negative perception toward traditional markets. And the second segment is enthusiast shopper, those who more often visit traditional markets and provide more positive percepstion toward traditional markets.

Determining hedonistic mall shoppers: a segmentation approach

The main purpose of the study is to investigate hedonic shopping motivations in Lebanon, which is one of the Middle Eastern countries, and to cluster them based on those shopping motivations. The study also explores the characteristics of the customers in each segment. The data were collected from main shopping malls in Beirut in September 2017. Respondents were chosen by employing convenience sampling due to time and budget constraints in the study. Out of 550 people approached, only 450 surveys were collected. Factor analysis with varimax rotation was applied to hedonic shopping motivations. Based on factor analysis results, the hedonic shopping motivations were grouped under five headings: adventure and gratification shopping, idea shopping, value shopping, role shopping, and social shopping. Two-step cluster analyses is applied after factor analysis and identified four mall shopper segments, specifically, role, recreational, social and apathetic shoppers. Each segment was profiled in terms of hedonic shopping motives, mall attributes, shopping outcomes, visiting patterns, and demographics.

Determining hedonistic mall shoppers: a segmentation approach

The main purpose of the study is to investigate hedonic shopping motivations in Lebanon, which is one of the Middle Eastern countries, and to cluster them based on those shopping motivations. The study also explores the characteristics of the customers in each segment. The data were collected from main shopping malls in Beirut in September 2017. Respondents were chosen by employing convenience sampling due to time and budget constraints in the study. Out of 550 people approached, only 450 surveys were collected. Factor analysis with varimax rotation was applied to hedonic shopping motivations. Based on factor analysis results, the hedonic shopping motivations were grouped under five headings: adventure and gratification shopping, idea shopping, value shopping, role shopping, and social shopping. Two-step cluster analyses is applied after factor analysis and identified four mall shopper segments, specifically, role, recreational, social and apathetic shoppers. Each segment was profiled in terms of hedonic shopping motives, mall attributes, shopping outcomes, visiting patterns, and demographics.

The four faces of apparel consumers: Identifying sustainable consumers for apparel

The aims of this study are to identify apparel consumer segments based on consumer attributes related to sustainability-related factors and traditional apparel shopping-related factors and to profile the identified segments in consumer characteristics. Using a sample of 754 US consumers, a factor analysis, a cluster analysis, χ2 test, and ANOVA were used in identifying and profiling the segments for sustainable consumers for apparel. Four consumer segments were identified: Concerned Shoppers, Holistic Shoppers, Traditionals, and Apathetic Shoppers. Each consumer segment exhibited significant differences in sustainability-related attributes (i.e. sustainability knowledge, sustainability consciousness), traditional shopping-related attributes (i.e. fashion consciousness, price sensitivity, product quality), behavioral outcomes (i.e. ecologically-conscious apparel consumer behavior, socially-conscious apparel consumer behavior, purchase intention of fast fashion products), and demographic characteristics (i.e. gender, age). The results provide marketing suggestions for each consumer segment.

Personal vs. Social Shopping Motives: A Case of Hypermarkets

This study aims to understand local customers’ shopping motives toward retail formats specifically the hypermarkets. Among many retail formats, hypermarket is one of the fastest growing formats in Malaysia. Hypermarkets recently, have been seen as more attractive, offer more verity of products and services as before. It is therefore, important for the management to understand local customers’ shopping motives toward hypermarket as prior studies on shopping motives, however, focused solely on Western shopping motives. This study provides an exploratory examination of Malaysia hypermarket shoppers’ shopping motives. A total of 450 questionnaires were administered to female hypermarkets shoppers using store-intercept survey method. Factor analysis identified three shoppers for patronizing hypermarkets namely apathetic shoppers, recreational shoppers and economic shoppers. The groups significantly differ in their appraisals of what motivate them shopped at the hypermarkets. Managerial implications are discussed based on findings.

Benefit segmentation of TV home shoppers

PurposeThe purpose of this study is to identify shopper segments based on benefits sought from TV home shopping and profiled the identified segments in consumer characteristics and market behaviors.Design/methodology/approachA sample of 887 consumers who had watched a TV home shopping channel was used. The analyses involved running a factor analysis based on benefits sought, a cluster analysis based on the identified factors, and χ 2test and ANOVA for profiling the segments.FindingsFour benefit segments of TV home shoppers were identified: convenience seekers, product‐oriented shoppers, uniqueness seekers, and apathetic shoppers. Each consumer segment exhibited significant differences in demographic characteristics (i.e. gender, age, education level), consumer characteristics (i.e. time‐consciousness, price‐consciousness), and behavioral outcomes (i.e. satisfaction with TV shopping, repurchase intention).Research limitations/implicationsThis study confirms that benefit segmentation can be a useful tool for targeting TV home shoppers. However, the findings of the current study should be interpreted with caution due to non‐random sampling method and limited number of scale items for benefits sought and variables used in describing segments.Practical implicationsThe results provide marketing suggestions for each of the benefit segments of TV shoppers.Originality/valueConsidering that virtually no benefit segmentation research has been conducted on TV shoppers, this study provides a new perspective to the segmentation of TV home shoppers.

Developing a typology of airport shoppers

In view of the interrelationship between shopping and tourism, the increasing number of travellers, and the rising amount of shops and sales at the airport, insight in airport shopping motivations and airport shopper types is crucial to work out an optimal marketing strategy for airport shops. Because traditional shopping motivations and shopper type research is mainly focused on home-, clothing and grocery shopping and the specific character of an airport environment creates the impression of different shopping needs and shopper types, travellers at the Brussels airport are questioned by means of a standardized questionnaire. The results revealed two traditional shopping motivations—experiential and functional—and two motivations relating to the airport infrastructure and atmosphere. Travellers can be incited to consume by characteristics that are typical for an airport environment, with multilingual shop communication and the possibility to pay with different currencies on the one hand and impulse purchase, purchase out of boredom and purchase urged by the surrounding atmosphere on the other hand. Furthermore, three airport shopper types were distinguished: “mood shoppers”, “shopping lovers” and “apathetic shoppers”. The apathetic shopper is the most universal shopper. This type of shopper is indifferent to shopping no matter the context. “Mood shoppers” and “shopping lovers” are both motivated to purchase due to features of an airport. While the mood shopper is mostly triggered by atmospheric and mood elements typical for an airport environment, shopping lovers like shopping in all its aspects, although the airport-infrastructure appears to be an extra stimulation for purchase.

Profiling Adolescent Consumer Decision-Making Styles: Effects of Socialization Agents and Social-Structural Variables

This study examined adolescent consumer decision-making styles from the perspective of consumer socialization. Adolescent consumers (n = 1,954) from 29 high schools in a southwestern state returned usable survey questionnaires. As a result of cluster analysis and multivariate analysis of variance, three groups of consumers were identified and labeled as Value-Maximizing Recreational Shoppers, Brand-Maximizing Non-Utilitarian Shoppers, and Apathetic Shoppers. These three groups were subsequently compared as to the effects of socialization agents and social structural variables. Multivariate analysis of covariance indicated that Value-Maximizing Recreational Shoppers were most associated with interaction with parents, exposure to printed media, and consumer education. Brand-Maximizing Non-Utilitarian Shoppers were closely related to peer influence and television commercials. Apathetic Shoppers had the least amount of association with all socialization agents. Social structural variables such as gender, ethnicity, and job status were also different among all three groups. Theoretical, managerial, and educational implications are provided based on the results.

I hate shopping! An introspective perspective

Shopping is widely regarded as a major leisure‐time activity, but many people do not enjoy the shopping experience. Although these so‐called “apathetic shoppers” comprise a large and growing segment of the population, they have attracted very little academic attention hitherto. Using an innovative research procedure ‐ personal introspection ‐ provides an in‐depth insight into the mentality and motivations of the apathetic shopper. Highlights the sheer depth of emotion engendered by the retailing encounter; notes the social, non‐shopping considerations that intrude into routine forms of consumer behaviour; and draws attention to the practical, managerial benefits that might flow from pandering to the apathetic shopper’s needs.

The motivation for grocery store loyal behavior with marketing implications

Two different grocery shoppers can be equally loyal to the same supermarket but for entirely different reasons. For example, customer A may be loyal to a store because of convenience reasons while customer B may be loyal to the same store because he or she perceives that the store overall has very low prices. Because of these differences any attempt to segment the market based on store loyalty alone will be only partially effective. A more useful approach is to incorporate a motivation for patronage as well as a loyalty level in a market segmentation classification scheme. On data collected in Bangor, Maine, four types of grocery customers were identified and named price shoppers, convenience shoppers, involved shoppers, and apathetic shoppers. The particular advantage of the four group typology is that customers are defined in terms of response to marketing mix variables. Therefore, the implementation of or changes in marketing strategy is facilitated by the use of the typology.