A pledgecard designed to increase safety belt use and decrease driving under the influence of alcohol was distributed to faculty, staff, and students at a university campus. The pledgecard actually contained two separate pledges - one to use a safety belt (Buckle Up) and one to use safe transportation (Drive Sober). Each portion was designed such that it would be present whenever a decision regarding these behaviors was to be made. The Buckle Up pledge was designed to be hung from the inside rearview mirror of a vehicle, whereas the Drive Sober pledge was designed to fit inside one's purse or wallet. The “Take the Pledge” program encouraged participants to pledge to Buckle Up and Drive Sober for four weeks. Observations of safety belt use were conducted beginning two weeks prior to the beginning of the pledge program and ending ten weeks later. Additionally, surveys were distributed before and after the program to obtain self-report measures of safety belt use and driving under the influence (DUI). Results indicated that there was a significant increase in both self-reported and actual safety belt use for both drivers and passengers during the “Take the Pledge” program. There was no significant change in the reported incidence of DUI. Program Agents demonstrated a greater commitment to both their Buckle Up and Drive Sober pledges than did Program Recipients.