Ansoff Matrix Research Articles

Design of an artificial intelligence system for predicting success of new product development and selecting proper market-product strategy in the food industry

Predicting the performance of the new product development and selecting the strategy in the case of new product development failure is an issue that has drawn the attention of the many managers. Therefore, the goal of this study is to design an integrated system of prediction of product development success and selection of a proper market-product strategy by the method of artificial intelligence in companies working in the food industry. The population of this study was 250 companies of the food industries in Iran. The inputs and outputs of the success of the new product development were obtained from the research literature. Moreover, Ansoff matrix was applied to select the market-product strategy. A questionnaire was used to collect the data in this study. The adaptive neural-fuzzy network method and the fuzzy inference system are used to analyze the data. The results show that the Chief Executive Officers of companies working in the food industry may take action to predict a new product development success before developing the new product and use alternative strategies if needed.

Effect of Pricing Strategy and Growth of Selected Hotels in Nyeri County, Kenya

Price is a very important part of the marketing mix as it can affect both the supply and demand of the firms’ products. Since pricing strategies influence has an impact on market share, performance and growth of the firm, every firm has its separate pricing policy or strategy for its products. This study therefore sought to examine the effect of pricing strategy on growth of selected hotels in Nyeri County, Kenya. The study was anchored on Ansoff matrix; 4C’s marketing model and Unique Selling Proposition. The study used descriptive research design. The study used questionnaire as the primary research instruments. The researcher used Cronbach alpha Coefficient to assess reliability of data using. The target population for this study was the 57 respondents from selected hotels within Nyeri County. A self-administered, questionnaire was used to collect data from the target respondents. Data analysis results generated using SPSS version 21 was presented in form of frequency tables. Bivariate Linear Regression results indicated that price had positive and statistically significant effect on hotel growth. The study recommends the hotel managers to review their prices regularly without compromising quality. In addition, hotels should come up with criteria that should ensure communication reach all the potential customers effectively. Future research should focus on other marketing mix variables such as promotion, place and product to establish the effect on growth of hotels.

PENGEMBANGAN WISATA DANAU SIAIS SEBAGAI DAYA TARIK WISATA

This research was conducted in the tourist attraction of Danau Siais, Angkola Sangkunur District, South Tapanuli Regency. The study aims at finding the development of Lake Siais tourism as a tourist attraction. The development of tourist attractions is an important concept in the world of tourism, by involving tourists and tourism object managers. This research is a descriptive quantitative research. In taking the sample, the accidental sampling formula is used, while for the analysis technique used is the SWOT analysis and Ansoff Matrix Analysis. In this research, there are two problem formulations that are trying to express in this research, namely: 1. What is the potential for the development of Lake Siais as a tourist attraction? 2. What is the strategy for developing Lake Siais as a tourist attraction? The research results have not been optimally realized, this is due to inadequate management, it is necessary to collaborate with investors and the Tourism Office.

Development Strategy of Small Industry of Typical Food as Supporting Tourism Sector

The purpose of this research is to formulate the development strategy of the small industry of tamarillo processed typical food in Kejajar District that faces the marketing obstacles, the simple technology, and the lack of capital. This research also aims at analyzing the position and the development strategy of tamarillo processed product as the typical food from Dieng Plateau. The SWOT analysis is used at the first stage and the Ansoff Matrix analysis is used at the second stage. The result of SWOT analysis indicates that the position of small industry is in quadrant II, which supports the growth strategy through horizontal integration. The strategy can be implemented by cooperating with the similar small industries and the Department of Tourism and Culture of Wonosobo Regency for marketing. The Ansoff Matrix analysis indicates that the position of tamarillo processed product is seen as the new typical food in Kejajar District, so, the main strategy for the small industry is market development strategy to increase the market share and to create the brand image to the tourists.

The Ansoff Matrix: A Legendary Tool, But with Two Logical Problems

The Ansoff Matrix has been widely taught as part of business education for over 50 years. It portrays growth options as a 2 x 2 matrix of options, with one axis representing products (existing / new) and the representing markets (existing / new). Two logical problems arise from the matrix. Both problems relate to assumptions or interpretations pertaining to newness. If we assume a new product really is new to the firm, in many cases a new product will simultaneously take the firm into a new, unfamiliar market. In that case, one of the Ansoff quadrants, namely diversification, is redundant. Alternatively, if a new product does not necessarily take the firm into a new market, then the combination of new products into new markets does not always equate to diversification, in the sense of venturing into a completely unknown business - which the model, and many subsequent interpretations of the model in textbooks, assumes.

SUSTAINABLE PRODUCT SERVICE SYSTEMS DESIGN: TOOLS FOR STRATEGICS ANALYSIS

The present paper discusses the tools for phase of Strategic Analysis for the process of Sustainable Product-Service System Design. It explores the cumulative experience obtained at the Design & Sustainability Research Center of UFPR, on case studies developed with companies on the period between 2006 to 2016. When compared with the MSDS Method the case studies presented a stronger emphasis on tools derived from administration (ex: Ansoff matrix, BCG matrix, Canvas, SWOT chart, Slack matrix, Polarity Diagram) and, very importantly, from the service design community (ex: bluepring, customer journey, touchpoint matrix).

An Alternative Organic growth through Acquisitions Investigation on Wind Energy

In this paper, attention has been focused on continuous profitable growth which tends to the wind energy business worldwide, willing to go to consummate lengths in its pursuit with horizontal and vertical integration which bring speed, minimum risk to the development strategy at which enables experts to reach guaranteed growth. Organic growth through horizontal and vertical integration strategy in where Ansoff matrix was applied; a proposed management strategy through economic analysis verification has been shown and compared with typical organic strategy outcome. The return of investment with a lower rate of risk investment as objective of the work has been successfully achieved, in order to present a solution to following future challenge, considerable questions after recent Paris Climate Change Conference (PCCC) renowned as “how should EU manage such a big needed asset in order to build/ or buy possible renewable energy projects in the developing world countries?” as long as developed countries have been titled as notable share of greenhouses gases and “how should strong financial leadership make flawless scenarios for clean energy technologies?”. Nonetheless, acceptable financial methodology will be addressed as major study of the paper for only EU grant funding action. Besides, all advantages and disadvantages of the proposed strategy will be discussed.

Strategies to Arrest Sales Decline in the Case of Lion Larger

This paper seeks to identify strategies which can boost sales of Lion lager a Delta Breweries product which has not been performing well over the last two years in terms of market share and sales. Strategies such as the SWOT analysis, strategic planning, the BCG Matrix and Ansoff Matrix can be adopted.

Análisis e Identificación de las Potenciales Oportunidades Comerciales con Países miembros del TPP en el Sector de Alimentos Frescos

Peruvian export structure has been based over the years, on traditional products whose nature can be explained from Peru's pattern of comparative advantages. In order to intensify trade flows to a greater number of markets, Peru has signed many trade agreements and, following the strategy, has concluded negotiations of the Trans-Pacific Partnership Agreement (TPP). However, Peru's market shares in imports from countries with which it has trade agreements are low, reflecting a poor level of exploitation of treaties. The objective of this article is to identify the Peruvian potential commercial opportunities within the framework of the TPP through the use of commercial indexes such as the index of comparative advantages and the classification of strategies according to the quadrants proposed by the Ansoff matrix. The identification of commercial opportunities is the first step that needs to be taken so that Peru can take advantage of its comparative advantages and the current trade agreements by designing commercial strategies that allows our entrepreneurs and producers to be more competitive abroad.

Application of AHP-Ansoff Matrix Analysis in Business Diversification: The case of Evergrande Group

A new method of enterprise strategic research, the AHP—Ansoff Matrix analysis method, is put forward in this paper for the first time and applied in the enterprise practices. By using this research method, the development strategy of enterprise diversification is analyzed scientifically and reasonably with Evergrande group as the example. And finally, main procedures of the method are summarized.

Strategic Management in Academic Libraries with Reference to Users Perspective

The rapid growth of digital technologies and electronic communications in academic libraries has dislocated the model of traditional library service, which was a long hold from the past century. The arrival of internet technology and the explosive growth of electronic content available on the web made the services of the academic libraries uncertain and creating challenges in rendering users services as per their requirements. This article attempts to provide a strategy for academic libraries applying principles and practices of strategic management highlighting the Ansoff matrix (model) in order to face the impediments coming in the way of providing better services to their users.

KKCL: exploring growth opportunities

Subject area Product Management, Marketing Strategy, Growth Strategies. Study level/applicability Bachelor of Business Studies, MBA, Executive MBA. Case overview The case documents the humble beginning of Kewal Kiran Clothing Limited (KKCL) in 1981 to its current position as a leading fashion apparel brand in India. However, competition from new national players, emergence of global players in India, private labels of retailers and dawn of Internet retailing has created significant growth challenges for the firm. Mr Jain, the Managing Director of KKCL, is contemplating the growth strategies for the firm and possible changes in the business model, as he is developing the 2014-2015 strategic plan for KKCL. This is imperative to reach the ambitious sales target of INR 10 billion by 2018-2019. The students are expected to assess the performance of KKCL on multiple quantitative and qualitative data points given in the case and exhibits. It encourages them to come up with possible growth strategies for the firm. Expected learning outcomes The case is expected to guide students in comprehending the multi-thronged challenges pertaining to fashion apparel industry; in Situational Analysis of the firm, which includes assessing internal and external factors; and in recommending the best possible growth strategy after due evaluation and deliberation using Ansoff's Matrix. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Sino-Senegalese Cooperation: An Impulse to Innovative Growth Strategies for Senegalese SMEs

Since 2005, Senegal and China have developed painstaking efforts to flourish in win-win cooperation. However, the outcome of this collaboration is still under scrutiny due to several constraints in the small and medium enterprise (SME) sector. This study examined how the Sino-Senegalese cooperation could be a mean for Senegalese SMEs to grow their businesses through competitive strategies. The purpose of the study was to explore practical uses of growth strategies that may enable the Senegalese SMEs to develop sustainably. We adopted an inductive research approach by using descriptive and interpretive statistical analysis methods. We explored the data using SPSS 16.0. We can summarize the findings as follows: (1) Senegalese SMEs in China face problems related to unstable government regulations; high money transaction costs and high tax rates rather than access to finance; (2) there is a high degree of informality among SMEs in Guangzhou and Yiwu despite the relatively high level of education of the SME managers; (3) they can incorporate many growth strategies in the management of their businesses concerning the idiosyncratic pitfalls we have identified in the research. The Ansoff matrix, innovative strategic moves, and strategic networking have shown to be important tools for the Senegalese SMEs operating in China to grow steadily and sustainably. A way to grasp the originality of this thesis is that many of the major works published in this field mainly focus on China’s strategy for Africa. We find less evidence in the literature for China’s presence in a resource-independent economy like Senegal. And by doing so, they barely mention the negative impacts of this cooperation, nor do they alleviate the opportunities and strategies that can be put forward for SMEs growth.

Strategic management of tourism in the national parks: Case: National Park Skadar Lake

In this paper we will try to prepare strategic analysis in order to give right guidelines for national park's management. We are going to analyze National Park Skadar Lake as a tourist destination. We will use different strategic tools for proper analysis such as Life Cycle Concept, Boston Consulting Group Matrix, Ansoff Matrix, and McKinsey matrix. A strategy that involves penetration of the market would be desirable in the case of developing excursion, cultural - religious tourism, event tourism, hunting and fishing tourism, and wine tourism. Furthermore, market diversification is essential when it comes to new tourist products such as eco-tourism, rural tourism, scientific research, MICE tourism, golf and camping tourism, while the transformation of existing and introduction of new tourist products is expected within the sport - recreational, health, culture, excursions, wine tourism, etc. The paper will provide a framework for future research in the field of strategic management of tourism development in national parks. This topic has not yet been thoroughly analyzed and it is expected to serve as the basis of a strategic plan for managing tourism in the National Park Skadar Lake and / or as an incentive for researchers to enter more deeply into the issue.

Employing Strategic Thinking in South American Microfinance Institutions

The article is about the use of strategic thinking in microfinance in South America. Microfinance is an important business in South America today, its importance lies in its ability to transform poor people and informal enterprises into citizens and formal companies making human beings grow as individuals at the same time. The sector is very strong in the region despite its youth and maybe it's time to use the ideas of business strategy developed for traditional businesses.The goal of this paper is then to use the ideas of business strategy in microfinance. A classic strategy scheme called the Ansoff matrix is used for this. It proposes two axes (product and market) as possible ways for developing a business.The work includes the theoretical development of this scheme and evaluations from experts interviewed to give their opinion on it, evaluations that make the idea richer while pointing the possible weaknesses of the model.CITE AS:Concari, G. (2014). El empleo del pensamiento estratégico en Instituciones Microfinancieras Sudamericanas. Iberoamerican Journal of Development Studies, 3 (1): 4-30

Small Business Start-up and Future Option: An Example of Food Restaurant Formation in South-East Cape-Town, South Africa

Our entrepreneurship food venture in Cape-Town satisfied the dire needs of customers in the environment. It’s obvious that innovations endows resources and creates wealth and adds value to the development of business. However, business flourished in South Africa own to the fact that the city has economic growth especially in small business as this restaurant business development improved. More so, our exemplary business adopted a competitive strategy to enhanced market shares, sales volume increase, price cuts and promotional strategies of quick delivery and quality food and customers value. While, the objective is to a achieve holistic integration of both internal variables such as inimitable skills and business capabilities, value and organisational distinct assets by a frame work structure of an ansoff matrix analysis

A new look at the latent demand for sport and its potential to deliver a positive legacy for London 2012

The current policies in England for increasing participation in sport have clear strategies and targets which were devised as part of a desire for an Olympic legacy at grassroots level from London 2012. One of the five legacy targets for the games was to introduce an additional 1 million people into regular participation by 2013, known as the ‘1 million indicator’. Two national surveys have been developed by the Department for Culture Media and Sport (Taking Part) and Sport England (Active People) alongside the Mosaic Tool from Experian. The surveys can track changes in participation and improve our understanding of participation and non-participation. This has allowed Sport England to develop 19 market segments which improve its understanding of attitudes towards sport. Secondary analysis undertaken on the results challenges the idea that latent demand for sport is present only in those individuals who do not currently participate. A strategic approach to attract and engage those individuals who currently do not achieve the recommended target of three sets of 30 minutes of sport a week, but exhibit latent demand for sport and physical activity, should be the key target group to focus on as part of the London 2012 legacy targets. National policies now have a greater potential to be implemented at a micro-level using the market segmentation profiles in clear catchment areas alongside strategic tools such as the Ansoff matrix and process of engagement/theory of behaviour-change models.

FieldTurf Tarkett India: challenges and opportunities in new markets

Subject area Marketing, marketing communication and business strategy. Study level/applicability Graduate level and some core courses in undergraduate level. Case overview The case describes the evolution of a start-up company, Great Sports Infra Pvt Ltd, which had acquired the exclusive dealership of the largest artificial sports surface products company – FieldTurf Tarkett. Great Sports Infra was started as a small business with a capital of INR 5 million, by Mr Anil Kumar who had won the exclusive license to sell the FieldTurf brand of artificial turf in India and the SAARC region. FieldTurf was a well entrenched brand for playing surfaces in several developed countries around the world. The size, scope and consumer base of the Indian market was vastly different from the mature markets in which FieldTurf was a well established brand. Anil had to find a market for the product in India which was a classic context of “existing product entering a new market” – in this case an emerging market. Identifying new markets and targeting them with a relevant marketing mix and communication mix were the dominant challenges faced by Anil. Having developed the market in India, he now faces competition from cheaper manufacturers and limited growth in the sports infrastructure. The students must deliberate on current strategies and suggest strategies for the future growth of the product in this market. Expected learning outcomes Challenges of an established brand entering a new market in the emerging economies. Using Ansoff's matrix to identify the nature of challenges. Understanding positioning strategy. To understand how to extract IMC strategy from business strategy. Targeting each segment differently but keeping the message consistent following the principles of principles of IMC, i.e. harmony, consistency and synergy. Understanding the role of 6Ms in designing a communication plan. Understanding how to identify appropriate media mix. Understanding the holistic IMC framework. Supplementary materials Teaching notes.

Business growth in a tough economy

In a global recession, executives face new challenges and opportunities in strategy formulation and the first alternatives to come to mind are cost reduction and restructuring, but these will result in poor performance and place the firm at a disadvantage in the coming economic recovery. Executives need to focus on the growth opportunities and many executives may use the Ansoff Matrix to analyse their strategies. This paper addresses some of the concerns and ambiguities that are imbedded in the Ansoff Matrix, clarifies them, and proposes an extended Ansoff Matrix, giving eight growth vector strategy alternatives that are easier to use.

STRATICS MODEL BUILDING- RESEARCH APPLICATION

As Sun Tzu says: Judge advantages when accepting advices, and then, in accordance with that, arrange your forces supplementing them with extraordinary tactics. Forces should be arranged strategically, based on that what gives the advantage. This though directly points that strategy and tactics need to be developed in the same direction to gain success. This is the application of the research on building the new model which will combine strategy and tactics in marketing. The model will have to satisfy three conditions. It will have to be applicable, simple and interactive. The research will consist of three parts. The first part will be the literature review aimed at making the historical overview on research subject and developing the first instance of the model. The second part of the research will be the main research in the form of interviews with managers responsible for the implementation of strategy and tactics in companies. The result of the main research will be the final version of the model which will be tested in the third part of the research, an experiment on the real company which is present on the real market. Results of the experiment will be evaluated through business results of the company before the implementation of the model and results after the implementation. The Stratics model will follow the line of modelling presented by Vraneevi, Vignali and Vrontis which includes the combination of various strategy and tactics models like Life Cycle of the Company, Boston Consulting Group Matrix, Ansoff Matrix and Marketing Mix. Resulting model will give the company's management a chance to see whether company's real position lays where management thinks it does. The other purpose of the model will be initial propositions on what should be done on tactical level in order to achieve company's targeted strategy position.