The $^{139}\mathrm{La}$ nuclear magnetic resonances in the double-hexagonal close-packed (dhcp) form of metallic lanthanum have been studied by spin-echo techniques in the frequency range 6-30 MHz and temperatures between \ensuremath{\sim}1 and 210\ifmmode^\circ\else\textdegree\fi{}K. A seven-line powder pattern due to electric quadrupole interactions is observed with $|{e}^{2}q{Q}^{(139)}{h}^{\ensuremath{-}1}|=7.8\ifmmode\pm\else\textpm\fi{}0.3$ MHz. The quadrupole splittings are identical within the experimental uncertainty for the two crystallographic sites. The Knight shifts are very different, however, $K\ensuremath{\approx}+0.63% \mathrm{and} +1.02%$ at 4\ifmmode^\circ\else\textdegree\fi{}K, and $K\ensuremath{\approx}+0.29% \mathrm{and} +0.92%$ at 210\ifmmode^\circ\else\textdegree\fi{}K. The anisotropic Knight-shift contribution is estimated to be less than 10% of the measured shifts. The average spin-lattice relaxation time for the two sites is ${T}_{1}T=0.56\ifmmode\pm\else\textpm\fi{}0.05$ sec \ifmmode^\circ\else\textdegree\fi{}K. The relaxation time for the site having the smaller Knight shift exceeds that for the other site by a factor of approximately 1.7. A comparison of the average Knight shifts and spinlattice relaxation rates in dhcp lanthanum with those in hcp scandium and yttrium leads to the conclusion that the direct $s$-contact interaction is the dominant magnetic-hyperfine mechanism in the Group-IIIB transition metals.