In this work, we present little rip and pseudo rip scenarios in the framework of the generalised Brans–Dicke (GBD) theory where an evolving BD parameter along with a self-interacting potential is considered. The GBD field equations are derived for an anisotropic space time to provide a more general approach to the cosmic expansion. The evolutionary behaviour of the Brans–Dicke (BD) scalar field, dynamical Brans–Dicke parameter and the self interacting potential are studied. It is not possible to separate out the dynamical Brans–Dicke parameter into distinct evolving and non-evolving part for the rip scenarios as is obtained for constant deceleration parameter. While the little rip behaviour requires a positive value for the GBD parameter, a small negative value around −1.33 favours a pseudo rip behaviour.