Implementing effective conservation action requires spatial prioritization exercises to be functionally integrated with a process for developing an implementation strategy. There is great potential for animal tracking data to inform marine management in the Southern Ocean. Using information on penguin distribution, a set of marine Important Bird Areas (mIBAs) has recently been identified around Antarctica. Large-scale spatial analyses like this are key to guide resources and the attention of decision-makers towards areas of significant value. Yet, protecting marine resources requires translating prioritization exercises into legally-binding conservation measures. Here we use one of the largest gentoo colonies in Antarctica as a case study to explore pathways for the utilization of the mIBAs approach in the design and implementation of conservation measures in the Southern Ocean. For scientists and organizations willing to have a policy impact, there are two main routes to contribute to Antarctic Treaty System (ATS) decision-making: through Parties' National Delegations, or through Experts and Observers. We provide three main recommendations for incorporating the results of spatial prioritization analyses into the agenda of ATS governance bodies using the mIBAs approach: 1. Differentiate the potential contribution of mIBAs to spatial prioritization from the potential contribution to conservation planning, two different stages in the conservation process; 2. Use methods, criteria and data for delineating boundaries of potential conservation areas according to the stage of the conservation process that the outputs are expected to contribute to; 3. Understand how Antarctic mIBAs might fit into the ATS conservation measures framework and ongoing deliberations.