<p>Architectural landmarks that represent a culture’s identity are also sanctuaries for cultural heritage preservation. The tallest and oldest wooden multi-story structure in the world, the Yingxian Wooden Pagoda of China is tilting at an ongoing rate that requires an urgency to find solutions to revert the damage. To preserve the evolving humanistic and artistic understandings of ancient Chinese architecture, and to cultivate the scientific reasoning behind ancient Chinese carpentry, <em>new media </em>allows digital and computational methods to replace human users who once manually analyzed data and information from cultural sites and artifacts. This article will exemplify <em>new media</em> tools such as animation via 3D/2D modeling, 3D scanning and virtual reality photography to examine material evidence of the Yingxian Wooden Pagoda of China, and the role <em>new media </em>can assist in its fight to sustain its originality since 1056.</p><p>Highlights:</p><ul><li>Examination, documentation, research and education of architectural heritage sites using new media methods.</li><li>Integration of old archives and digital/computational software to represent the outstanding value of the oldest and tallest wooden skyscraper in the world.</li><li>Use of 2D/3D modelling and virtual reality photography developing information to increase awareness on cultural heritage sites suffering wood deterioration.</li></ul><p> </p>