To improve the scientificity of household medical product design for rhinitis patients, this study used the analytic hierarchy process (AHP) to provide guidance for household medical product design strategy. In the process of design decision-making, the identification of user needs and the evaluation of the scheme depend heavily on the designer's experience and knowledge. The main contribution of this paper is to evaluate the design elements through the AHP method and apply it to the actual design work. This work can greatly reduce the risk in design decisions. First, the AHP model and evaluation matrix of design elements were established and sorted out by semantic analysis of users' research results. Second, an expert group was invited to score using the 1-9 scale method. Then, the geometric mean method was used to calculate the weight shares of different indicators so as to rank them. Finally, the strategy was proposed based on ranking indicator weights, and product design was carried out. The application of AHP can make the product design process more objective and rigorous. The design scheme of this study can provide references and ideas to promote the vigorous development of household medical products for rhinitis patients.