Purpose: This study aims to prioritize the development of Zains using the Analytical Hierarchy Process (AHP). Research Methodology: focusing on the key factors influencing development priorities, and combines qualitative data from a Focus Group Discussion (FGD) with the Board of Directors (BOD) of CNT and quantitative data from digital surveys. Qualitative data provide insights into strategic priorities, challenges, and development goals, while quantitative data obtained through the AHP method determine the relative importance of various criteria and alternatives. This study identifies the key criteria for product development, including market demand, financial impact, technological relevance, operational efficiency, compliance, and security. Affinity Diagrams and TOWS Matrix were used to analyze qualitative data from the FGD. The proposed alternatives include mobile application feature enhancements, AI-powered financial insights integration, and enhanced security features.The AHP results indicate that the integration of AI-powered financial insights is the primary alternative in the Zains development roadmap. Results: These findings provide insights for CNT to optimize the development of Zains and to maintain their relevance and competitiveness in the SaaS market. These recommendations are beneficial for other SaaS providers facing similar challenges.