This paper attempts to determine the location of towns self-identifying as metaphorical “River Cities” through quantitative methods informed by concepts of place attachment. Relative levels of river-oriented community attachment are measured by a frequency analysis of certain river-related terms in the names of businesses located in 213 U.S. counties adjacent to the Missouri and Mississippi rivers. Population-adjusted frequencies of the terms “river city,” “river cities,” “river town,” “big river,” “great river,” “Missouri River,” and “Mississippi River” in business names are used as proxy measures of community attachment to the river. The mapped results identify regional concentration and variation in river-centered community identity. Contextualized within the place attachment literature, these results suggest that the importance of big rivers to collective sentiment, self-presentation, image, and identity varies greatly from place to place.
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