Rhetorical Analysis Research Articles

Terrorism and Poverty against Child Right in South Asia: A Rhetorical Analysis of Speeches of Yousafzai and Satyarthi

This paper analyses the rhetoric and the content of the speeches on the Nobel Prize award ceremony delivered by South Asian Nobel Prize laureates Malala Yousafzai and Kailash Satyarthi. It is the argument that the speakers have exposed in international forum concerning child right and education. Their speeches encompass the South Asian philosophy, language discourse, speech and tone, Hindu and Islamic scripture’s chants and the problems of terrorism and poverty. It aims to evaluate the rhetorical elements comparatively followed in the speeches to argue and convince the audience. Terrorism, poverty and trafficking are the main problems against child right and education in South Asian countries against which they struggled and raised voice and they deserved the award. As for method, the article adopts the audio speech in YouTube and written speech of both speakers in Google. Various internet sources of rhetorical analysis are taken as secondary resources to study and analyse their speeches. The speeches are analysed from the perspective of ethos, logos and pathos which are the main rhetorical elements in public speaking as discussed by Aristotle. Satyarthi’s speech is found more inclusive and strong than of Yousafzai’s in terms of coverage and content. Both speakers are aware of using rhetorical skills while introducing South Asian problem in international forum.

Who’s the ‘real’ transgender? The representation and stereotyping of the transgender community on YouTube

The aim of this article is to provide an analytical introduction upon the ways of representation of transgender minority in new media. Through rhetorical analysis of selected content related to two high-profile transgender YouTubers, we identified five building blocks of given discourse: reduction of a structural problem to a personal one, reduction of a person’s reality to feelings, tokenization, psychiatrization of transgender identity, and ingroup gatekeeping.

The Science of the Thrill: Russian Sliding Hills under Elisabeth Petrovna and Catherine II

This paper recovers the socio-political purposes that the katalniye gory – or ‘sliding hills’– performed for two Russian empresses in the eighteenth century. An integrated analysis of the visual rhetoric of these sites, their construction, mechanics, and social functions reveals the significant, but overlooked role that they played in legitimising female leadership. Recognising the popularity sliding hills had with peasants and nobles alike, the empresses Elisabeth Petrovna and Catherine II developed these entertainments as sites of orchestrated abandon that made visible their own breaks from preceding reigns, increased their bonds with their supporters, and created a free and open atmosphere ripe for introducing their programs of reform. In these spaces, these ruling women connected a visual showcase of fecundity and the power of femininity to the flourishing future that awaited peasant Russia, when managed by the nobility on behalf of a benevolent and enlightened female ruler. We argue that this is a particularly fruitful avenue for seeing the workings of women’s leadership in eighteenth-century Russia. Ephemeral public environments allowed women to develop overlapping structures of power in new and creative ways.

The Powers of Dignity: The Black Political Philosophy of Frederick Douglass

The Powers of Dignity: The Black Political Philosophy of Frederick Douglass

‘Why We Build the Wall’: Hegemony, memory and current events in Hadestown

Through its unique jazz-inspired score, creative sets and costume design, the 2019 Tony award-winning musical Hadestown tells the classic Greek mythology story of Orpheus and Eurydice, in which Orpheus ventures to the underworld to save his love from an eternity of suffering. In this rhetorical analysis of the musical’s script, cast recording, sheet music and Broadway production, I explore how Hadestown makes statements about hegemony and memory that connect with current events. Hadestown presents the underworld as an industrial wasteland that contrasts with Persephone’s green earth, placing industry and the environment at odds with one another and bringing the audience’s attention to issues including climate change, refugeeism, homelessness and poverty. Hades is presented as an industrial tycoon and a hegemon who exploits his workers, and the song ‘Why We Build the Wall’ serves to highlight the many hegemonic tactics used to maintain control over a populace. I also explore how the references to Hades’ wall provide audiences experiencing the musical after 2016 with a biting critique of Donald Trump’s 2016 campaign promise to build a wall to curb immigration at the United States’ southern border, and I suggest that the penultimate song provides audiences with a message that aligns with Hannah Arendt’s view of the purpose of memory: that we must remember the past or, in the words of Hadestown, ‘tell the sad tale’, because we hope that it might turn out differently this time. The messages in Hadestown encourage theatregoers to remember the lessons of history, including difficult memories related to hegemony, because only through remembering can we learn from the past and take the actions necessary to face our current challenges.

A Burkean Dramatistic Analysis of Tae-Joon Park’s Rhetoric: The Chairman and CEO of POSCO

Objectives: This study analyzes the rhetoric of “Korea’s steel king,” Tae-Joon Park (TJ Park), the founder of POSCO (formerly Pohang Iron and Steel Company), with a specific focus on TJ Park’s rhetorical style and strategy, through a close reading of two speeches: his inaugural address at POSCO in 1968 and his speech commemorating the 10th anniversary of POSCO in 1978. Methods: This study applied the work of Kenneth Burke because of the impact of rhetorical analysis on the field of business communication studies. Burke’s approach includes the five qualities that comprise the pentad (scene, act, agent, agency, and purpose). Herein, these concepts are used to analyze TJ Park’s speeches, followed by an examination of how the Burkean notion of identification works in his addresses. Results: The present study demonstrated the basic rhetorical strategies in business communication that have influenced developments in research methodology based on Kenneth Burke’s concepts of the pentad and identification. Burke’s dramatistic method for the analysis of Park’s corporate rhetoric enabled an analysis of the relationship among features of Park’s rhetoric in terms of the business rhetorical situation. Conclusions: With his rhetoric, TJ Park set the scene to encourage employee motivation for the upper hierarchy of values, promoted employees’ future acts, changed the workers’ mentality, habits, and behaviors and turned them into “POSCO men,” shielded the management of POSCO from bureaucratic interference and unreasonable political pressure, and sublimated the corporate mission to a “national duty” and “historical mission.” His unique rhetoric contributed to the success of his management.

How They Claim The Victory: A Rhetorical Analysis On Indonesian Presidential Candidates’ Victory Speeches Within Pragma-Stylistic Framework


 
 
 
 ABSTRACT
 This study is a rhetorical analysis of the victory speech of Indonesian presidential candidates in a national election held on April 17th, 2019. This study aims to know the features of the pragma-stylistic mainly on speech act analysis as presented in the speeches related to winning claims by the candidates of the presidential election after the general election. This study attempts to identify and analyze the manifested speech within the pragma-stylistics framework, which is the speech act. This study assessed both presidential candidates’ victory speeches after the general election in Indonesia year 2019. The victory speeches were the speeches of Mr Joko “Jokowi” Widodo from Partai Demokrasi Indonesia Pembangunan (Indonesia Democratic Party of Struggle) and Mr Prabowo Subianto from Partai Gerakan Indonesia Raya (Great Indonesia Movement). The speech acts theory was employed to analyze the presented data in this study. The data were obtained from the great news platforms in Indonesia. The result showed that assertive appeared as the most frequent type used in the speeches. The result was reasonable due to the goal of the speech, which was to address the data obtained by both candidates and assure people that they deserved the place as the next Indonesian president.
 
 Keywords: Rhetorical analysis, Pragma-Stylistic Framework, Indonesian Presidential Candidates’ Victory Speeches
 
 
 

The Word and Its Representations: A Note on the Maḵzan al-asrār by Neẓāmi Ganjavi

In the light of several previous studies, this contribution aims to introduce the study of Neẓāmi’s poetics through the reading of his poems but specifically through the verses dedicated to his reflection on the soḵan. In this first essay, we start from the reading and analysis of two chapters from Maḵzan al-asrār explicitly dedicated to this subject. The paper proposes a brief introduction to place the two chapters in their more general context, the translation of the 93 verses and a brief thematic and rhetorical analysis of their development, which represents the theoretical-aesthetic premise for all his later works.

Direitos Humanos e Retóricas Canibais

Se a universalização dos direitos humanos representa para alguns uma vitória gloriosa da cultura jurídica do século passado, para outros, entretanto, espelha o fracasso e está vinculada aos últimos suspiros de um tipo de racionalidade jurídica que buscara, ainda que de forma bem intencionada, a ampliação máxima do alcance desses direitos pela correlata busca por fundamentos últimos e definitivos. A hipótese que foi aqui levantada é que sem perceber e se deixando guiar por critérios morais supostamente universais e, portanto, arretóricos, desprestigiou-se o diálogo intercultural e se desconsiderou o que há de único e endêmico nas culturas minoritárias, legitimando a exclusão ou a inclusão subalterna. Canibalizando, assim, através de retóricas com pretensões apodíticas (retóricas arretóricas), as outras inúmeras gramáticas da dignidade que ainda vigem no mundo plural que habitamos. O objetivo aqui é, portanto, denunciar, pelo método da análise retórica, esse processo de canibalização, subsunção e menosprezo pela compreensão de mundo alheia à que subjaz por detrás das teorias universais de direitos humanos.

Sayings of Engagement and Marrige in Narratives of Mothers of The Believers, may Allah Please them- A Rhetorical Study

The present research tackles the analysis of selected texts from family sayings in the narratives of the mothers of the believers (may Allah please them). It is concerned with a rhetoric analysis based on the rules of Arabic rhetoric developed by rhetoric scholars (may Allah have mercy on them). The analysis is conduted by the use and assistance of rhetoric tools to reveal the aesthetic characteristics of these narratives, the explanation of preferring an expression on another, the priority of the use of one structure upon another. Moreover, the analysis manifests the splender of the adorable images and realising the distinctive characteristics of each saying and explaining its role in directing the meaning so as to affect on the recipient and persuade him. This is because the hadiths (speeches) of our Messenger (Pease be upon him) are purposeful texts aimed at building the Muslim family. The texts also clarify the correct foundation on which the family relations are built in accordance with the correct teaching of Islam conduted in dircting Muslims to abide by them.

CONTRASTIVE RHETORIC ANALYSIS OF METADISCOURSE MARKERS OF THE PHILIPPINE AND INDONESIAN NEWSPAPER EDITORIALS

This paper describes a contrastive study of the Philippine and Indonesian newspaper editorials in order to see similarities and differences in their physical size in terms of words and how Filipino and Indonesian editorialists utilized their discourse strategies through metadiscourse markers. To this end, 30 editorials of the Philippine Daily Inquirer and the Jakarta Post were examined through the lens of contrastive rhetoric analysis. The investigation of metadiscourse devices was grounded on the metadiscourse framework of Hyland (2005). Regarding the length of the editorials, the data revealed that the Philippine editorials employed more words compared to the Indonesian ones. The findings also show that both groups of editorialists used more interactional category, especially subcategory attitude markers in their writing, although the frequencies of the counts were different. The Philippine editorials contain more metadiscourse markers in all subcategories compared to the Indonesian editorials. The findings may indicate that as a genre, newspaper editorials have a generic feature of metadicourse markers, namely attitude markers. By using attitude markers effectively, editorialists make clear their stance on particular public issues and try to persuade readers to accept the opinion of the newspaper editors. The study shows that newspaper editorials are reader-oriented texts.

Visual Rhetoric Analysis of Covid-19 Health Protocol in Indonesia

For more than a year, residents in Indonesia have experienced difficult situations due to the Covid-19 pandemic, life did not run normally, and change was inevitable. One of the change most felt was the establishment of the Covid-19 health protocol consisting of 5M, 3T, and lockdown. These health protocol campaigns could be found all around us, everything became signs that have been communicated and perceived through language. Langue, a social product that is closely related to the speech communities in Indonesia. This langue leads to parole, how speech acts are used in their daily practice. This study examines on how does langue manifest to parole and how does the langue-parole of Covid-19 health protocol encounter with intersectionality. The object of study is visual rhetoric stored in online news and on social media from March 2020 until July 2021. The research method used here is mixing method which complies three specific sites, they are the site of production, site of the image, and site of audience. This study uses theories of visual rhetoric, speech code, and langue-parole. The results are that health protocol socialization as visual rhetoric being utilized to persuade the public to obey the rule, visual rhetoric defines the language as a system because it also explains the proof of logos, ethos, and pathos. Langue has also transformed during pandemic when speech communities make a strategy to code-switch their language. Meanwhile parole defines the language in practice, parole can be culturally distinctive or socially adapted.

Immigrants, deviants, and drug users: A rhetorical analysis of President Trump's fear‐driven tweets during the 2019 government shutdown

AbstractSocial media platforms are widely used by numerous political officials to quickly disseminate information and/or obtain influence. Yet, little emphasis has been placed on analyzinghowthe dissemination of contentious messages is propagated using these e‐platforms. The purpose of this study is to examine President Donald J. Trump's political rhetoric about immigration policies during the 2018–2019 government shutdown. In doing so, we qualitatively coded 1411 of Trump's tweets from October 1, 2018, to February 5, 2019, for the presence of fear‐consistent appraisals and applied quantitative content analysis techniques to analyze the coded tweets. This study highlights the President's use of fear‐inducing rhetoric to garner political support and negatively target vulnerable groups by questioning America's ability to cope with immigration. Moreover, the results highlight the responsibility of policymakers in discussing vulnerable populations.

Specificity of Representation of Public Relations in Magazine “Koster” (1970—1980)

The article is devoted to the analysis of various aspects of social relations of the late Soviet period, which found expression on the pages of the children’s magazine “Koster”. The novelty of the study lies in the fact that for the first time a model of social relations mediated by the Soviet media was built. The material of the study was the issues of the magazine “Koster” for 1970—1980 in the amount of 6 copies of 52 to 68 pages each. The study was carried out in line with discourse analysis using the techniques of rhetorical analysis. In the course of the study, aspects of social relations reflected in the magazine “Koster” and the topoi realizing them were identified. A classification of aspects of relations and their topoi is proposed: the relationship of a child with an adult (topoi of parental authority, upbringing, approval of a child by an adult), the relationship of a child and peers (a topos of mutual assistance), the relationship “child-state” (topoi of morality, patriotism, ideological education, state care about childhood), man and country (topoi of ideologization, patriotism, mutual assistance, labor, industrialization), interaction between man and nature (topoi of colonization, care, admiration), a person in a multinational country (topoi of friendliness), a country in the world (topoi of superiority, internationalism).

Progressive Racial Representation or Strategic Whiteness?: Raj and Priya Koothrappali in The Big Bang Theory

ABSTRACT This racial rhetorical analysis draws from strategic whiteness to examine the 2007–2019 TV sitcom, The Big Bang Theory (TBBT)’s construction of Asian Indian characters, Raj and Priya Koothrappali. This critique maps how Priya, through White racial bonding, is rhetorically developed as the wary antagonist of TBBT, and Raj is constituted as childlike and sexually ambiguous. Subsequently, both are situated as unappealing romantic partners to those within the bounds of whiteness, and serve as catalysts for White racial coupling, thereby maintaining White normativity and power. The paper closes with a discussion of the analysis’s ideological implications within a historical context characterized by the racialization, exclusion, and maltreatment of Asian Americans within the U.S.

The Rhetorical Infrastructure of Sexual Misconduct in Michigan State University’s Abuse Scandal

According to a December 21, 2018, Michigan Attorney General report, at least 105 Michigan State University employees, between 1997 and 2015, had received complaints from women about Dr. Larry Nassar’s inappropriate touching during medical treatment. In 2014, one of these complaints was finally reported to MSU’s Title IX office, triggering an investigation that led to a report that concluded Dr. Larry Nassar’s methods of treatment were “medically appropriate” and cleared him of any wrongdoing. Rhetorical analysis of this report exposes how Nassar benefitted from a rhetorical infrastructure that was designed to offer him institutional protection as an expert in medical techniques that require extensive touching of patients. Such analysis also exposes the specific discursive practices that sustain the rhetorical infrastructures that enable this institutional protection.

Asking for trouble with pure accommodation: Paracrises as rhetorical situations

Through the application of rhetorical analysis, this essay examines three cases that exemplify a specific type of paracrisis - faux pas - with the purpose of entertaining consideration of paracrisis as a rhetorical situation. This analysis explicitly concerns the rise of an “expectation gap” that leads to a paracrisis of an organization’s own doing. Using three cases as illustrations, this paper looks at how an organization alters one rhetorical situation through a choice of rhetorical strategies, ranging from pure advocacy to pure accommodation, only to generate a new rhetorical situation that requires a reconsideration of Burke’s scene-purpose pentadic ratio to inform conflict positioning.

A Critical Discourse Analysis of Rhetoric in President Biden’s 2022 Warsaw Speech

A Critical Discourse Analysis of Rhetoric in President Biden’s 2022 Warsaw Speech

Patients as Researchers

This article considers how scientists and other researchers frame and integrate online patient registry data into their work. In the case of rare chronic conditions, online patient registry data extend the geographic boundaries that limit research involvement and make efficient use of limited federal funding for research. Through a rhetorical analysis of peer-reviewed journal articles, which I evaluate as artifacts, I show how a selection of them seek to recognize patients’ labor through traditional acknowledgements and provide tangible benefits to patient communities. At the same time, the proliferation of online patient registries and lack of publications suggests that patients’ labor is often overlooked and disregarded. This work reveals how online patient data registries change our understanding and approach to researching chronicity. I conclude by offering ethical considerations for rhetoricians who choose to use and publish data from these registries.

Others of My Kind: Transatlantic Transgender Histories

Others of My Kind: Transatlantic Transgender Histories