This work evaluated the capacity of the alum coagulation-flocculation (C–F) process, assisted by slaked lime, for the treatment of industrial textile wastewater (ITWW) containing highly concentrated Acid Black 194 dye. By optimizing the operating conditions ([Alum] = 16.09 g/L, [Ca(OH)2] = 5.16 g/L) through experimental design, response surface methodology, and multi-objective optimization analysis, the C–F process removed 95 % of the dye, 63 % of the COD, 60 % of the TOC, and 94 % of the total Cr concentration, with a total operating cost of 5.99 USD/m3. This improved the biodegradability index (from 0.20 to 0.26), the COS parameter (from 0.14 to 2.46), and the toxicity of the effluent (LC50 for Artemia salina increased from 15.16 mg/L to 56.7 mg/L). The calcium hardness and total hardness were also reduced by 40 % and 44 %, respectively. The C–F supernatant was composed mainly of molecules with molecular weights less than and equal to 10 kDa. An LC-MS spectral analysis revealed the presence of four residual aromatic and recalcitrant compounds in the C–F supernatant, indicating that its further treatment is required before it can be safely discharged or recycled for industrial purposes. The alum C–F process, assisted by slaked lime, demonstrated greater performance, surpassing the individual processes in effectiveness and efficiency, and confirming their synergetic effect. The alum process alone (16.09 g/L) achieved a 37 % reduction COD and 91 % color removal, at a total cost of 4.49 USD/m3. The lime process alone (5.16 g/L) achieved a 37 % COD reduction and 64 % color removal, at a total cost of 1.36 USD/m3.