Analysis Of External Factors Research Articles

ANALISIS STRATEGI PENGEMBANGAN KAMPUNG PERIKANAN BUDIDAYA RUMPUT LAUT DI DESA LONTAR KABUPATEN SERANG

The amount of seaweed production in Lontar Village which decreases every year needs to be analyzed to increase the amount of seaweed production in Lontar Village. In this study, an analysis of internal and external factors of seaweed cultivation business in Lontar Village will be conducted. Formulation of development directions using SWOT analysis. Based on the results of IFAS and EFAS analysis, internal and external factors have 5 factors. Strengths include people's interest in large seaweed farming businesses, labor is easy to obtain from families and communities, seaweed cultivation technology is simple and easy, large seaweed cultivation areas are available and harvesting and maintenance periods can be arranged. Weaknesses include lack of knowledge and skills in the cultivation business, seaweed is susceptible to pest and disease attacks, the quality and quantity of seeds are not supportive, there is no seaweed processing industry and poor water quality that affects harvesting. Opportunities include export market potential, superior products of government programs, seaweed processing industry, seaweed processing technology and facilities and infrastructure. Threats include the threat of climate change, lack of training from extension workers, fluctuating seaweed prices, loss of generations of seaweed farmers and assistance from the government has not met the needs of farmers and has not been evenly distributed. Based on the results of the matrix analysis, the right strategy applied to seaweed farming business in Lontar Village is the S-O (Progressive) strategy. The S-O (Progressive) strategy consists of investing in innovative technology and training, creating a sustainable seaweed processing industry, utilizing government program support, optimizing the use of cultivated areas and taking advantage of export opportunities. Keywords: SWOT analysis, Seaweed, Lontar Village.

Feasibility Analysis and Strategies of Anchovy Business Development: Economic Resilience Analysis

This study aimed to determine the feasibility analysis and strategies used in the development of anchovy business in Tarakan City. This type of research is descriptive research using quantitative and qualitative approaches. The population and sample in this study were the Usaha Kembang Turi and this study used primary data. Based on the results of this study it is found that financial feasibility was seen from the R/C ratio of 2.40, BCR (Benefit Rate of Return) of 1.40, FRR (Financial Rate of Return) of 65.11%, PPC (Payback Period of Capital) of 1.54 and BEP (Break Even Point) of basic unit price were 118 units and the basic price of the sales was Rp.2, 340,000. Based on the predetermined eligibility criteria, it could be said that the anchovy business in Tarakan City is feasible to operate. The analysis phase was carried out by looking at the internal and external conditions of the company using situation analysis or SWOT analysis through IFAS (Internal Strategic Factors Analysis Summary), EFAS (External Strategic Factors Analysis Analysis), SWOT diagrams, and SWOT matrices. The results of data analysis showed that the strategies used were the SO strategies (Strength-Opportunity).

Digital Marketing Strategy in Increasing Competitive Advantage of Companies (Chewid Fashion Case Study)

Competition in the same area and similar products being sold means that Chewid Fashion must increase innovation in digital marketing to increase the number of consumers. Therefore, the aim of this research is to explore the digital marketing strategies that have been implemented by Chewid Fashion to increase sales. The approach used is qualitative, with the owner of Chewid Fashion as the main informant. Observation, interviews, and documentation are the data collection techniques applied in this research. The results show that Chewid Fashion has adopted various marketing strategies, including promotion through Chewid Fashion's digital marketing involves advertising strategy, collaboration with influencers, and product innovation. SWOT analysis uses the Internal Factor Analysis Summary (IFAS), External Factor Analysis Summary (EFAS) matrix, SWOT diagram and SWOT Matrix. The results of the analysis show that the highest weight is 0.71 for strengths, 0.24 for weaknesses, 0.86 for opportunities, and 0.29 for threats. The average score on the IFAS matrix is 3.41, while on the EFAS matrix it is 3.29. The conclusion of this analysis places Chewid Fashion in quadrant I, indicating the need to implement aggressive growth strategies in marketing. Keywords: SWOT Analysis, SWOT Matrix, Business Strategy

Тенденции политико-правового развития в сфере миграции: внешний и внутренний аспекты

The article is devoted to the development of migration policy in Russia based on the analysis of internal and external factors affecting the sphere of migration. When forming a migration policy, it is necessary to systematically take measures aimed at the harmonious integration of migrants into Russian society.

Strategi Pengembangan Potensi Pariwisata sebagai Daya Tarik Wisata di Kecamatan Pulau Ende

This study aims (1) to determine the strengths, weaknesses, opportunities and threats in the strategy of developing tourism potential as a tourist attraction in Pulau Ende District (2) to determine the strategy for developing tourism potential as a tourist attraction in Pulau Ende District. This study uses qualitative research methods. In order to achieve the objectives of this study, the authors use the SWOT analysis method. SWOT (Strengths, Weaknesses, Opportunities, Threats) is an analysis method of the internal factor analysis summary (IFAS), external factor analysis summary (IFAS) and the SWOT matrix. Based on the results of IFAS factor analysis and EFAS factor analysis, the following values were obtained: strengths (3.59), weaknesses (-1.85), opportunities (3.00), threats (-3.22) so that the coordinate points (1.74; -0.22) in quadrant II (Diversification Strategy), A verified strategy is a strategy that faces various threats, but this potential still has internal strength. The strategy that must be implemented is one that uses strength to take advantage of long-term opportunities by means of verified strategies. This indicates that tourism development in the Pulau Ende sub-district faces various threats from outside, although this score still has strength from an internal perspective. Specific strategies that can result from tourism development in Pulau Ende District are increasing the development of tourism strategies, improving around tourism sites, improving tourism promotion, improving and improving facilities and infrastructure for tourist attractions, improving the quality of human resources, and increasing collaboration with various sectors efforts to overcome the lack of budget shortage of funds.

A Comprehensive Analysis of Internal and External Factors Influencing the Reemployment of Elite Older Workers in Hebei, China

A Comprehensive Analysis of Internal and External Factors Influencing the Reemployment of Elite Older Workers in Hebei, China

NEW APPROACHES TO TRANSLATION THEORY AND PRACTICE (FROM THE EXPERIENCE OF CREATING AN EXERCISE BOOK “FOUNDATIONS OF WRITTEN TRANSLATION PRACTICE FROM GERMAN INTO RUSSIAN LANGUAGE”)

The paper discusses the conceptual foundations of a modern exercise book designed to train translators working with the most popular German-language genres, which include journalistic discourse, which is represented by extensive corpora of texts. The authors describe the key linguistic problems and factors influencing the quality of written translation from a foreign language into Russian. The most important factors seem to be logical, institutional, economic and social ones. Their totality largely determines the genre structure and belonging of the text to a certain type of discourse. In the course of the analysis of linguistic means and external factors, the authors come to the conclusion that it is necessary to develop a series of exercise books on the theory and practice of translation aimed at solving specific translation problems and developing specific knowledge, skills and abilities to work with foreign cultural content containing ideological and value components, conflictogenic factors, and subject to the influence of ambisemia. To comprehensively solve the problems associated with the preparation of translators, it is proposed to apply a systematic approach that integrates logical, institutional, economic and social factors.

PERSONAL RESOURCES OF RESILIENCE IN CONDITIONS OF UNCERTAINTY AND CRISES

The article examines various approaches to defining personal resilience, which is an important indicator of an individual's successful adaptation to stressful situations and crises. Resilience is understood as the ability of a person not only to maintain their integrity in difficult conditions but also to use these circumstances for personal growth and development. In conditions of uncertainty, crises, and stressful situations, personal resilience serves as a protective resource that allows individuals to maintain mental health and adaptive capabilities. The article focuses on the analysis of external and internal factors of resilience, particularly such resources as faith, hope, self-acceptance, acceptance of others, patience, and the ability to establish positive relationships. Personal resilience also includes the individual's ability to exhibit cognitive flexibility, manifested in the ability to adjust plans and expectations, adapting them to new conditions. The development of resilience can have both a protective and proactive nature, allowing a person not only to cope with difficulties but also to discover new opportunities for personal growth. Psychological studies suggest that the development of such resources as internal motivation, self-regulation, and self-acceptance plays a crucial role in enhancing personal resilience in the face of external threats and uncertainty. The research also highlights that important coping strategies that help overcome stress include positive reappraisal and problem-solving planning. These strategies not only help reduce anxiety levels but also effectively contribute to personal development. Less effective strategies, according to the studies, are those aimed at seeking external support or avoiding responsibility, as they do not contribute to internal resilience. Thus, personal resilience is a multifaceted phenomenon that encompasses a set of psychological resources and adaptive strategies that help individuals maintain balance and emotional well-being during crises. Research into these mechanisms is essential for the development of psychological support programs and interventions aimed at strengthening resilience and the ability to thrive in challenging life circumstances.

Marketing Mix to Increase Sales of Wedding Package Resort Buyout at Alila Villas Uluwatu

Purpose: The purpose of this research is to determine strengths, weaknesses, opportunities and threats of an effort to increase sales of wedding package resort buyout, to find out marketing mix strategy that should be used by Sales & Marketing Department to increase sales of wedding package resort buyout. Research methods: Data collection methods that used were participation observation, interview, documentation, and questionnaire. The analysis technique that used are qualitative descriptive analysis, quantitative descriptive analysis, Internal Factor Analysis Summary (IFAS) matrix, External Factor Analysis Summary (EFAS) matrix, Internal-External (IE) matrix, and SWOT analysis. Results and discussion: The result of the research show that there are internal and external factors that influence the increase in upselling which carried out by Sales & Marketing Department at Alila Villas Uluwatu. Based on SWOT analysis score of IFAS was 2.88 and score EFAS was 2.86 that made the position of Alila Villas Uluwatu in current condition in cell 5, named the strategy of concentration through horizontal integration or stability (no change in profit). It means that this company is in a moderate attractive industry, the strategy that used has the goal relatively more defensive, namely to avoid losing sales and losing profits. Based on the SWOT analysis, alternative strategies that can be used to increase the sales of wedding package resort buyout is obtained by finding new markets, adding wedding inclusion on the wedding package, improving the payment regulation, making new building for attendees and equipment store, and making competitor list that shows if hotel is competed to the competitors. Implication: The advice given to the management of Alila Villas Uluwatu is to add new markets that are potential guests who hold wedding resort buyout such as India and Singapore, add more inclusions to the wedding package in order to make the guests interested, and improve the payment regulations to make the wedding operational runs better. Keywords: Marketing mix, IFAS matrix, EFAS matrix.

Development Strategy of Community-Based Tourism in Trate Village, Bojonegoro

Bojonegoro is one of the districts within the administrative area of East Java province. So far, the quite large tourism potential in Trate Village has not been optimally utilized to develop it as a tourist village considering that several obstacles are still found, including weak human resources related to the entrepreneurial spirit, weak understanding of the concept of tourist villages, and so on. This research uses a qualitative approach method with descriptive explanation where the research emphasizes knowing certain phenomena. What is studied in this research is to develop a strategy for developing a community-based Trate tourist village to utilize and optimize the potential of the Trate Tourism Village and to analyze the internal and external factors that influence the development of the Trate tourist village. The results of this research are that the researcher provides the results of the Internal Strategy Factor Analysis (IFAS) in the Trate Tourism Village, obtained with a score on the strength factors of 2.15 and a score on the weakness factors of 1.10 with a total score of 3.25. The results of the analysis of External Strategy Factors (EFAS) in Trate Tourism Village were obtained with a score on the Opportunity Factor of 2.10 and a score on the Threat Factor of 1.25 with a total score of 3.35. The results of the researcher's analysis of processing data on internal factors and external factors in Trate Tourism Village obtained a score for each factor as follows: Score for strength factors = 2.15, Score for weakness factors = 1.10, Score for opportunity factors = 2.10, Score for threat factor = 1.25. The development strategy that must be implemented by the Trate Tourism Village uses the Strength Opportunities (SO) strategy and is applied based on existing strengths by exploiting opportunities in the Trate Tourism Village and taking advantage of opportunities outside the Trate Tourism Village.

Analisa SWOT dalam Bisnis Pariwisata Tour Travel “Eagle Tour and Travel“

Alongside the growth of the tourism industry, especially in the city of Batu, tour & travel businesses such as Eagle Tour & Travel play a crucial role in providing comprehensive and organized travel services for tourists. However, despite having good prospects, businesses like Eagle Tour & Travel still face various operational and marketing challenges. This research is developed to elaborate on the strengths, weaknesses, opportunities, and threats (SWOT) related to the Eagle Tour and Travel business established since 2015. This study aims to conduct a SWOT analysis of the tour and travel tourism business, focusing on the Eagle Tour and Travel brand in Batu City, East Java. Using a qualitative descriptive approach and SWOT analysis method focused on obtaining effective promotional and sales enhancement strategies based on recommendations following external environmental indicators (External Factor Analysis Strategy), then strengths and weaknesses are obtained through internal factors IFAS (Internal Factor Analysis Strategy). The results of the study enable business practitioners to take strategic steps that align with the quadrants of the SWOT Analysis. The combination of various strategies above will assist Tour Travel companies in enhancing competitiveness, facing challenges, and winning the competition in the tourism industry

Analysis of External Factors Based on Porter's Five Forces Method at PT Gipan Metal Teknik Indonesia

The industrial company providing and fabricating abrasion-resistant steel PT Gipan Metal Teknik Indonesia (PT GMTI) will face competition in the business, so the company must increase efficiency and optimize its potential. This study aims to determine the competitive advantage strategy of PT GMTI based on Porter's Five Forces method. Analysis of external factors as a planning strategy to find out opportunities and threats in running business processes so that they can affect the sustainability of the company. Michael A. Porter describes the five forces module as an analytical tool in industrial competition. The results of this analysis are in the form of external factors of the company in facing the Competitive Force used by the company in facing business competition. External factors faced by PT GMTI in running its business based on Porter's Five Forces method are a) Threat of New Entrans namely the need for company capital and government regulations, b) Rivalry Among Existing Competitors namely the quality of products offered and marketed, c) Bargaining Power of Buyers namely the number of similar competitors, d) Bargaining Power of Suppliers namely the price of raw materials from suppliers, e) Threat of Subtitute Products, namely the quality of substitute products. The results of this study show that the strategy that can be developed by PT GMTI is to increase business capital and training employees so that the company can develop and maintain the quality of services and products for business continuity. The determination of variables used in Porter's Five Forces analysis is based on the experience of one of our members who works as a supplier of abrasion-resistant materials and also works in one of the heavy equipment companies in Indonesia.

Strategi Pengembangan UMKM di Masa Pemulihan Pasca Pandemi Covid-19 (Studi Kasus CV. Kreasi Pangan Kita)

MSMEs have a very important role in the Indonesian economic system. The important role of MSMEs in the lives of Indonesian people includes reducing unemployment, stabilizing the economy of the entire region, and having an influence on the national foreign exchange market. Currently, the development of MSMEs in Indonesia continues to grow rapidly. However, in the midst of the development of MSMEs, Covid-19 emerged which hampered the development of all sectors, including MSMEs. In this regard, the aim of this research is to determine the effectiveness of MSME development strategies after the Covid-19 pandemic, where in this research samples were taken from CV. Our Food Creations. The research method used is qualitative type with descriptive analysis. The approach used is a case study approach. Then, data collection techniques for primary data are through observation, interviews and documentation carried out directly, while for secondary data through the MSME website. The data testing process uses the IFAS (Internal Factor Analysis Strategic) and EFAS (External Factor Analysis Strategic) analysis methods which are combined or matched with the creation of SWOT diagrams and tables. The results obtained are that there are 18 alternative growth-oriented development strategies, so that CV. Kreasi Pangan Kita has a good opportunity to develop its business after the Covid-19 pandemic.

Quantitative analysis of the dominant external factors influencing elite speed Skaters' performance using BP neural network.

Speed skating, being a popular winter sport, imposes significant demands on elite skaters, necessitating their effective assessment and adaptation to diverse environmental factors to achieve optimal race performance. The aim of this study was to conduct a thorough analysis of the predominant external factors influencing the performance of elite speed skaters. A total of 403 races, encompassing various race distances and spanning from the 2013 to the 2022 seasons, were examined for eight high-caliber speed skaters from the Chinese national team. We developed a comprehensive analytical framework utilizing an advanced back-propagation (BP) neural neural network model to assess three key factors on race performance: ice rink altitude, ice surface temperature, and race frequency. Our research indicated that the performance of all skaters improves with higher rink altitudes, particularly in races of 1,000 m and beyond. The ice surface temperature can either enhance or impaire performance and varies in its influences based on skaters' technical characteristics, which had a perceptible or even important influence on races of 1,500 m and beyond, and a negligible influence in the 500 m and 1,000 m races. An increase in race frequency generally contributed to better performance. The influence was relatively minor in the 500 m race, important in the 3,000 m race, and varied among individuals in the 1,000 m and 1,500 m races. The study results offer crucial guidelines for speed skaters and coaches, aiding in the optimization of their training and competition strategies, ultimately leading to improved competitive performance levels.

Значимые факторы развития рынка сельскохозяйственных беспилотных летательных аппаратов в новых реалиях

Abstract. The article studies the development of the unmanned aerial vehicle (UAV) market in agriculture in the regions of the Russian Federation in the new realities. The purpose is to analyse the development of the agricultural unmanned aerial vehicle market in the Russian Federation and to identify the immediate prospects for its development in the new reality. Objectives: to study the external and internal environmental factors influencing the development of the agricultural UAV market; to identify the stages of development of the agricultural UAV market in the Russian Federation; to identify the key characteristics of the agricultural UAV market in order to determine the prospects for further development of the agricultural UAV market in the Russian Federation. Methods: systematisation, integration and analytical processing of data, method of expert evaluation, factor analysis. Scientific novelty. On the basis of the generalization of theoretical provisions and the development of methodological tools, the author proposed an approach to assessing the state of the agricultural UAV market in the Russian Federation and identifying the prospects for its development. Results. Based on the analysis of external and internal environment factors, a diagnosis of the stage of development of the Russian market (industry) in the context of the key criteria of periodization was made, the stages of development of the agricultural UAV market in the Russian Federation were determined. The identified asymmetry in the stage of market development determines most of the market characteristics that distinguish it from the global market and represent a vivid example of oligopoly. Against the background of changes in the external environment, it is concluded that the agricultural unmanned aerial vehicle market in the near future in its development will strive to overcome the stage imbalance and acquire more balanced proportions.

THEORETICAL FOUNDATIONS OF RISK MANAGEMENT FOR ENERGY SECTOR ENTERPRISES

In a rapidly evolving energy environment, effective risk management is paramount to ensuring the stability and success of businesses. This article examines a systematic approach to risk management in the energy sector, emphasizing the development of strategies adapted to a specific enterprise.The study delves into the various models used in the energy sector to manage risk. Energy balance models, energy network models, economic-mathematical models, demand and production forecasting models, risk management system models, renewable energy sources (RES) models, and system dynamic models are discussed. The study proposes a comprehensive risk management system for the energy sector, including SWOT analysis, Delphi method, sensitivity analysis and simulation modeling. The approach involves a detailed analysis of internal and external factors, expert assessments and scenario testing for the formulation of adaptive risk management strategies, taking into account regional characteristics, prioritizing resistance to change, aligning them with modern industry challenges. Given the competitive and dynamic nature of the energy sector, the study uses SWOT analysis and the Delphi method as key methodologies. The results of the study emphasize the need for a comprehensive risk management system in energy. A systematic approach combining various analytical methods is proposed, aimed at maximizing sustainability and competitiveness. The decision support system, which can be built on the basis of the developed methodology, will be automatically adapted to specific enterprises, and will facilitate prompt response to changes and optimize risk management strategies. The developed concept of a systemic approach to consideration and response to risks in the energy sector offers a clear path for enterprise risk management. The integrated system proved to be innovative and effective, making a significant contribution to the improvement of risk management methodology in the energy sector. This research provides valuable information for practical applications in energy and risk management.

Analisis Strategi Bisnis untuk Meningkatkan Penjualan Menggunakan Analisis SWOT di PT. BM

In the increasingly fierce business world competition, marketing products to meet industry needs requires companies to find fast and appropriate strategies. A strategy is needed to be able to overcome competition and seize market share. Therefore, this study aims to identify internal and external factors of the company to find strategies in product development. This research uses quantitative descriptive research methods by describing the situation and explaining the situation based on facts and existing data. SWOT analysis is an analytical method used with external factor analysis methods and internal company factor analysis. The results of the analysis at PT.BM is placing the Strength>Opportunity strategy, Opportunity>Weakness Strategy, Strength>Threat Strategy, and Threat>Weakness Strategy. This condition explains that PT. BM is in a position to utilize the SO strategy which has the highest score value of = 2.31. Furthermore, followed by the strategy ST = 2.31, WO = 1.79, and WT = 1.61 with this analysis, it is expected that the company can continue to improve product quality, develop product innovations with unique designs, it is hoped that the company can add and prepare a professional workforce, improve services, and promotions massively. Through the strategic plan obtained from the results of the analysis, it is expected to help the development of the company for the better. Keywords: EFAS, IFAS, SWOT Analysis

Analysis of Internal and External Factors Affecting Liquid Chemical Cargo Port Efficiency

The measurement of port efficiency is a crucial requirement in the maritime sector and has been the subject of numerous studies due to its direct impact on international trade. The methods used to determine port efficiency vary depending on the characteristics of the operations under investigation. Depending on which port operations are assessed, port adequacy can be measured in various ways. In the literature, it is evident that port efficiencies are mostly determined using numerical methods. However, when analyzing port efficiency, measuring it solely through numerical processes can lead to misleading results in some cases. To avoid this, it is necessary to analyze non-numerical internal and external factors that affect port efficiency. In this study, non-numerical internal and external factors influencing port efficiency in liquid chemical cargo ports were identified through a literature review and by experts. The identified factors were evaluated through surveys conducted with experts specializing in liquid chemical cargo ports. The survey results were analyzed using SPSS 21.0 statistical software. According to the results obtained from the surveys, factors such as the location and dimensions of the port area, the adequacy of hinterland connections and logistic facilities, well-organized physical surroundings of the port, the use of technological innovations, and the proper functioning of the quality control system were identified as significant factors affecting port efficiency. In addition to these factors, accurate job analysis in the port, satisfactory wages, sufficient education levels, and morale of port personnel were also found to be crucial factors influencing port efficiency. 
 
 Keywords: Port efficiency, Liquid chemical cargo ports, Port analysis, Efficiency analysis

The association between Pakistan and the European Union, with a particular focus on trade

Purpose: This paper aims to investigate the bilateral relations between Pakistan and the European Union, with a specific emphasis on trade dynamics. The primary purpose is to explore the factors influencing trade between these two entities, delving into historical perspectives, contemporary developments, and future milestones set by the European Union and Commission. Design/methodology/approach: The objectives are achieved through a comprehensive analysis of trade data, policy documents, and relevant literature. The research employs a multi-faceted approach, encompassing both theoretical and empirical considerations. The theoretical scope extends from the historical Silk Road to the contemporary geopolitical landscape, while the empirical analysis involves a PEST analysis and examination of internal and external factors influencing trade. Findings: The research reveals significant insights into the factors shaping trade relations between Pakistan and the European Union. These findings are presented through a thorough analysis, discussion, and interpretation of results, providing a comprehensive understanding of the bilateral trade dynamics. Research limitations/implications: While offering valuable insights, this study recognizes potential limitations, such as data constraints and geopolitical factors. Suggestions for future research are provided, focusing on areas that could further enhance the understanding of the relationship and trade dynamics. Practical implications: The paper identifies outcomes and practical implications for businesses and enterprises engaged in trade between Pakistan and the European Union. Recommendations for changes in business practices are discussed, considering the potential commercial and economic impact of the findings. Social implications: The study assesses the social impact of the Pakistan-European Union trade relationship, exploring how it influences public attitudes, corporate social responsibility, and environmental considerations. The research may inform public and industry policies, potentially affecting the overall quality of life. Originality/value: This paper contributes novelty by offering new insights into the dynamics of the Pakistan-European Union relationship, specifically in the context of trade. Its value lies in its relevance to policymakers, businesses, and researchers interested in understanding and enhancing this bilateral association Keywords: Trade dynamics, Bilateral relations, Pakistan, European Union, Geopolitical landscape. Category of the paper: Review Article

SMEs Development during the Covid-19 Pandemic: SWOT Analysis of Surabaya Metropolitan City

Small Medium Enterprises (SMEs) is activities economics to support reduce alleviation for society in Surabaya Metropolitan city during Covid-19 pandemic. Small and Medium Enterprises (SMEs) are the sector that absorbs the largest workforce in Indonesia up to 97% and is the most important part of the country’s economy. The purposed of this research will be describe about SWOT analysis of SMEs development during COVID-19 Pandemic of Surabaya Metropolitan city. This study aims to analyze and identify the factors that cause the decline in the existence of SMEs in Surabaya Metropolitan city using SWOT analysis and analysis of internal and external factors, as well as strategies for developing SMEs in Surabaya Metropolitan city. This research uses the Systematic Literature Review (SLR) approach, which uses literature in the form of journals, papers or seminar proceedings, and reports from government or private institutions, as a reference in data collection. The results of the research are in the form of development strategies according to the needs of SMEs in Surabaya Metropolitan city. Several factors also influenced the development of SMEs in Surabaya Metropolitan city, including limited capital, expensive and scarce raw materials and simple and limited production equipment, bookkeeping problems, limited marketing, problems in determining the location and layout of the business, weak managerial skills, weak resource management. Based on the results of the above analysis of several obstacles or obstacles that affect the development of SMEs in Surabaya Metropolitan city, it can be concluded that the role of the government is needed in this case to support, facilitate and or foster SMEs in Surabaya Metropolitan city which can be done through collaboration with Universities, Cooperatives Indonesia, Banks or other financial institutions and provide training to the workforce in order to create a skilled and expert workforce.