Analysis Of Consumer Preferences Research Articles

Relationship between Visual Attention Patterns and Subjective Evaluations in Housing Sales Information: A Study Using Eye-Tracking Technology

Traditionally, studies analyzing consumer preferences in real estate have focused on measuring subjective user responses, neglecting associated physiological responses. This study investigates the relationship between visual attention patterns and subjective evaluations of home sales information. Eye-tracking technology was used to record two characteristics of 21 participants’ visual behavior while viewing stimuli containing information about home sales (First Fixation Time and Total Fixation Duration). Additionally, participants evaluated their level of satisfaction with nine dwelling characteristics based on a questionnaire adapted for this research (1, quality and finishes of the dwelling; 2, size of the dwelling; 3, dwelling floor level; 4, bright and outdoor orientation of the dwelling; 5, flexible layout; 6, peaceful atmosphere; 7, smart and secure character; 8, privacy; and 9, original and luxurious character). The results demonstrated significant correlations between fixation time on specific areas of the stimulus and subjective ratings of features such as size, quality, finishes, layout, and orientation of the homes. Furthermore, differences based on gender and participants’ architecture experience level were observed in visual behavior during image observation. These findings underscore the importance of visual design and presentation in home marketing, as visual attention can influence perceptions of home characteristics and, ultimately, purchase decisions.

The Analysis of Consumer Preference on EV Adoption Barriers and Policy Stimulations in Thailand

The Analysis of Consumer Preference on EV Adoption Barriers and Policy Stimulations in Thailand

UTILIZATION OF BUSINESS INTELLIGENCE IN MARKETING STRATEGY FOR BALADO SHRIMP CRACKER PRODUCTS

This research explores the integration of business intelligence (BI) tools in the marketing strategy for Balado Shrimp Cracker products, aiming to enhance consumer insights and competitive advantage in the snack industry. Through qualitative research methods, the study investigates how BI facilitates the identification and analysis of consumer preferences, purchasing behaviors, and competitor dynamics. The findings emphasize the importance of leveraging BI for data-driven decision-making, personalized marketing initiatives, and proactive market intelligence. By harnessing BI, Balado can optimize its marketing strategies, drive growth, and foster brand loyalty amidst a competitive landscape.

Analysis of consumer preferences for new electric vehicle technologies: Can future vehicle steering system steer consumer's purchase intention?

As the mainstream of vehicle industry is moving from internal combustion engine vehicles to electric vehicles (EVs), a multi-perspective analysis of consumer preference for the new EV technology is required. Therefore, this study proposes a new framework for consumer preference analysis—a two-stage choice experiment—and conducts an empirical analysis of the four-wheel independent steering system (4-WISS). In the first stage, we analyzed consumer preference for the availability of 4-WISS in EVs. In the second stage, we investigated consumer preference for the specific technology of 4-WISS in EVs. Stated preference data were collected through a choice experiment survey, and a mixed logit model was used to quantitatively analyze consumer preference and willingness-to-pay. Results show that consumers are willing to pay KRW 19,045,098.6 (USD 13,513.9) to use 4-WISS in high-end EVs. Furthermore, consumers who are female, older, and have more knowledge of autonomous vehicles prefer 4-WISS more. We found that consumers prefer the parallel movement among 4-WISS modes, the touch display for selecting 4-WISS, the steering wheel for operating 4-WISS mode, and dashboard for displaying information. We finally discuss the new business model in the vehicle industry and suggest automakers to establish an effective strategy for the initial market for EVs with 4-WISS.

Towards Sustainable Internet Service Provision: Analyzing Consumer Preferences through a Hybrid TOPSIS–SEM–Neural Network Framework

In our increasingly digital world, grasping consumer preferences for internet service providers (ISPs) is paramount. This study was conducted in Occidental Mindoro, Luzon, the Philippines, and surveyed 280 respondents across ten municipalities with 81 in-person and online questionnaires. The research focused on twelve latent variables: internet speed, assurance, tangibility, responsiveness, reliability, empathy, data privacy, service quality, value-added services, price, customer satisfaction, and customer loyalty. Methods such as Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS), Structural Equation Modeling (SEM), and an Artificial Neural Network (ANN) were integrated for the analysis. The study utilized TOPSIS to rank ISPs based on Service Quality (SERVQUAL) parameters, followed by SEM to delve into variable connections affecting preferences, and through as ANN, consumer behavior and loyalty were predicted. The SEM–ANN results revealed that assurance, responsiveness, empathy, and data privacy directly impacted service quality. Moreover, a significant correlation was found between customer satisfaction and service quality, influencing further customer loyalty alongside pricing. By integrating these methodologies, the study provides a comprehensive understanding of ISP preferences and emphasizes service quality as the most significant factor in industry decision-making.

Catering establishments in the everyday life of urban residents

The article is devoted to the analysis of consumer preferences and behavioral practices of urban residents in the catering market. The conceptual framework of the study was the theory of "third places" – spaces outside home and work that create conditions for full communication of visitors. The empirical basis of the study was the results of an online survey conducted among the residents of Ekaterinburg in 2024 (n=610). The study tested the hypothesis about the significance of the socio-communicative function of catering establishments in the perception of citizens. The results of the study showed the important role of catering establishments in the everyday life of urban residents: the behavioral practices of urban residents indicate the regularity of visits to catering establishments regardless of the day of the week, the preference for evening visiting time, more frequent use of actual visits compared to the use of ready meal delivery services. Consumer preferences of citizens in the catering market are characterized by a clearly expressed communicative dominance, confirming the importance of the social function of catering establishments. The most significant motive for visiting catering establishments is communicating with friends and relatives. The most popular venues are those that provide the best atmospheric and spatial opportunities for "live" communication. Among the factors for choosing catering establishments, the leading ones are the "internal" factors of the establishment – food quality, hygiene and safety, service, menu and variety of dishes, and the atmosphere created. External factors – reviews on the Internet, ratings of establishments on specialized sites, recommendations of food bloggers – do not have a decisive influence on the choice of consumers. The results of the study can be used to improve the quality of service in the catering industry and to develop an effective promotion strategy of enterprises in this sphere.

Analyzing Consumer Preferences in Selecting Halal Tourism Destination

Purpose: This paper examines consumer behavior, specifically the Indonesian society's preference for making halal tourism in the Riau region a tourism destination.Design/Method/Approach: The methodology applied in this research is quantitative with the SEM-PLS approach. Sampling was done using purposive sampling method. The number of respondents involved was 256 people with an age range of 16 to 55 years old. This study adopts variables based on the Theory of Planned Behavior, which identifies three exogenous latent variables (ɛ), namely Attitude, Subjective Norm, and Perceived Behavioral Control. Meanwhile, the endogenous latent variable (η) in this research is the Preference for Halal Tourism.Findings: The results of this study revealed that the perceived behavioral control variable has the largest, positive, and significant influence.Originality/Values: The implications of this research can assist in the development of the halal tourism industry in Indonesia, particularly in the Riau region. Industry players and stakeholders can take steps and policies to enhance aspects such as subjective norms and perceived behavioral control to meet tourists' preferences. Academics can also contribute to advancing digital literacy, research, and innovation in the halal industry, thereby making a significant contribution to the dynamic and innovative digital ecosystem within the halal value chain.

Comparative Analysis of Consumer Preferences and Nutritional Composition of Wild and Farmed African Giant Rat. (Cricetomys gambianus) in Mampong Ashanti of Ghana

The African giant rat is one of Ghana's most common animals sought after as a source of meat (game). Local hunters use unhealthy means to hunt these animals, so attempts have been made to domesticate African giant rats in Ghana. Nevertheless, certain local consumers have articulated concerns, suggesting that wild giant rats' meat is more tender and leaner than those domestically farmed. The study was carried out to investigate consumer preference, sensory attributes, proximate composition, and acceptability of meats from wild and farmed African giant rats in Mampong Ashanti municipality in the Ashanti Region of Ghana. The study was conducted from November to December 2023. A survey was carried out among the residents of Asante Mampong using a structured questionnaire, with 500 individuals aged 20 years and older randomly selected to participate. Twenty (20) animals comprising ten (10) wild and ten (10) farmed African giant rats were used for the sensory and proximate analyses in a completely randomised design. Statistical Package for Social Sciences software was used for data analysis. Most participants (57%) preferred meat from wild African giant rats to their farmed counterparts, while only 7% indicated an equal fondness for both. Respondents with Islamic faith showed a preference for the meat of farmed African giant rats because of halal slaughter. The proximate composition of the raw giant rat meat was not affected by the sex since the values were very similar. However, wild African giant rat meat showed significantly (P =0.05) better proximate composition than the farmed ones. Except for meat colour and tenderness, meat from wild giant rats showed significantly (P = 0.05) better sensory properties than the meat from the farmed animals. This study concludes that meat sourced from giant African rats raised on farms is safer, has an impressive protein content, and has moderate fat levels.

A multiple criteria Bayesian hierarchical model for analyzing heterogeneous consumer preferences

We introduce a novel Bayesian hierarchical model for consumer preference analysis, addressing two significant challenges in this domain. First, it accommodates preference heterogeneity at both individual and segment levels. This enables actionable insights for targeting and pricing decisions while quantifying uncertainty. Second, it incorporates probabilistic value-based ranking to handle inconsistent and sparse preference data. This way, it mitigates the impact of cognitive biases and alleviates uncertainty in estimates. The proposed method performs robust inference of consumers’ preferences through hierarchical priors, allowing for flexible parameter learning and borrowing statistical strength from well-informed individuals. We demonstrate its practical usefulness by analyzing the real preferences of almost one hundred consumers considering mobile phone contracts. We also report the results of an extensive experimental study. The proposed method outperforms its counterpart, executing an independent estimation and the state-of-the-art approaches regarding predictive accuracy and preference similarity within identified customer groups. The performance improvements are more pronounced with larger sample sizes, smaller sets of items, and in contexts with reduced heterogeneity and increased consistency among consumers.

Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian Sembako Pada PT Sinar Setia di Bandar Lampung

Understanding consumer behavior plays a crucial role in formulating marketing strategies to meet the needs and desires of customers, ultimately enhancing customer satisfaction. This research aims to investigate the influence of consumer behavior (X1) on purchasing decisions (Y) of groceries at PT Sinar Setia, located at Jl. Sultan Hasanudin No. 60A, Bandar Lampung. This study was chosen because a deep understanding of consumer behavior can provide valuable insights into analyzing consumer preferences and habits, which are essential for businesses to optimize their marketing strategies. This study employs a quantitative research approach with primary data obtained directly from the research object. Data were collected through the distribution of questionnaires and observation at PT Sinar Setia. A Likert scale was used to measure respondents' responses, with scores ranging from 1 to 5. The total population of respondents was 480, with a sample of 83 respondents selected through accidental sampling technique. Data analysis was conducted using simple linear regression and SPSS statistical software. The research findings indicate that the t-value of 5.813 exceeds the t-table value of 1.9896, with a significance value of 0.000 < 0.05, demonstrating that the consumer behavior variable (X1) significantly influences purchasing decisions (Y).

Comparing traditional and commercial nixtamalization of three maize landraces: impact on pozole quality and consumer acceptance

One of the most typical dishes of traditional Mexican cuisine is pozole, made with nixtamalized maize. This dish has a special place as part of the identity of Mexican culture. However, it is time-consuming to prepare. With an increasing demand for precooked maize for pozole and the limited information on its preparation process, this study aims to assess the impact of both traditional (TN) and commercial nixtamalization (CN) on the quality of processed maize and its reception by consumers, focusing on the three most popular maize landraces used in pozole recipes. This study was carried out with the Cacahuacintle (‘CAC’), Elotes Occidentales (‘EO’) and Ancho (‘AN’) landraces, which were nixtamalized using the traditional method (only lime) and the commercial method (lime + additives) and the grain was flowered. The quality of the flowered grain was determined, and a sensory analysis consisting of magnitude of difference tests, a descriptive analysis, affective test and evaluation of consumer preferences was carried out. The ‘CAC’ landrace, when processed traditionally, yielded the highest sensory and commercial quality. The ‘EO’ landrace demanded a longer flowering time, resulting in less volume but retaining the aleurone layer. This characteristic helped preserved a portion of the anthocyanins. Consistently, maize landraces subjected to traditional nixtamalization displayed higher ratings for attributes related to masa and nejayote aroma. The ‘CAC’ landrace subjected to CN faced challenges in acceptability due to odors of acetic acid and sulfuric acid. These findings underscore the importance and advantages the TN techniques. They also emphasize the need to preserve grain quality and meeting consumer preferences when exploring alternative maize processing methods for emerging markets.

CONSUMER INSIGHTS AND MARKET TRENDS IN LACTATION SUPPLEMENTS: NIGERIA AND THE US PERSPECTIVE

This review presents an analysis and comparison of consumer behavior, preferences, and market trends in lactation supplements, focusing on Nigeria and the US. The study aims to identify key differences and similarities in consumer expectations, shedding light on the factors influencing the demand for lactation supplements in both countries. In Nigeria, cultural beliefs and practices play a significant role in shaping consumer behavior towards lactation supplements. Traditional remedies and herbal preparations are often preferred, reflecting a deep-rooted trust in natural products. However, there is a growing awareness of modern lactation supplements, driven by increased access to information and changing lifestyle patterns. In contrast, the US market for lactation supplements is characterized by a strong preference for science-backed products. Consumers in the US tend to prioritize safety, efficacy, and convenience, seeking products that are supported by clinical evidence and regulatory approval. The influence of healthcare providers and online reviews is particularly pronounced in shaping consumer choices. Despite these differences, several common trends emerge in consumer expectations for lactation supplements. Both Nigerian and US consumers value product transparency, seeking clear information on ingredients, sourcing, and manufacturing practices. Additionally, affordability and accessibility are key considerations for consumers in both countries, with a growing demand for lactation supplements that are affordable and readily available. Overall, this study highlights the complex interplay of cultural, economic, and regulatory factors shaping consumer behavior and market trends in lactation supplements. By understanding these dynamics, manufacturers and marketers can tailor their products and strategies to meet the evolving needs and preferences of consumers in Nigeria and the US.
 Keywords: Consumer Insights, Market Trend, Lactation, Supplements, Perspective.

Comparative Analysis of Consumer Preferences for African Prints in Southwest Nigerian States

This research investigates the diverse perceptions and preferences of consumers towards African prints in Southwest Nigeria across various age groups. The study examined the interplay of cultural, social, and economic factors shaping consumer choices in of African print fabric usage. Survey research design was adopted for the study using questionnaire as the data gathering tool. Samples were selected across the six states in Southwest Nigeria. A total of three hundred and eighty-four (384) African print consumers were sampled using random sampling technique. The data was subjected descriptive analysis, using frequency distribution, percentage, and mean score. The study revealed that users of African print fabrics across age groups have their unique perceptions and preferences in African print fabrics. It was therefore recommended that African print designers should adopt user-centred design process and focus on consumer preferences during the design process of African print fabrics. Keywords: African prints, Preference, Southwest, Nigeria.

A decision-support model through online reviews: Consumer preference analysis and product ranking

Online reviews have become an important reference for consumers when choosing and purchasing products (or services); however, previous research based on these reviews has overlooked consumer preferences at the attribute level, as well as product ranking at the regional level. Here, we propose a decision-support model through online reviews involving 4 modules: (i) data collection and preprocessing, (ii) transformation from star ratings into probabilistic linguistic term sets (PLTSs), (iii) consumer preference analysis, and (iv) product ranking. After data collection and preprocessing, star ratings are represented as probabilistic linguistic term sets. Then, the most satisfactory product attribute and the least satisfactory product attribute are extracted from text comments using the well-known term-frequency-inverse document frequency (TF-IDF) algorithm. Thereafter, a data-driven best-worst method, in which preferences are given by objectively quantifying multiple product attributes based on star ratings and the weightage score obtained from the TF-IDF results, is established to analyze consumer preferences. Furthermore, product ranking is investigated from two levels: a region-based ranking method to discuss product ranking over different regions and a ranking position aggregation method to discuss product overall ranking based on a 0-1 integer programming model. We verify the decision-support model with a dataset of 10987 reviews of 20 automobile models from the Autohome platform. Some comparisons, theoretical and practical implications are provided.

ANALYSIS OF CONSUMER PREFERENCES AND THEIR INFLUENCE ON THE USE OF HOMEOPATHIC MEDICINES IN THE COMPLEX TREATMENT OF ACUTE RESPIRATORY VIRAL INFECTIONS

This article is devoted to the analysis of consumer preferences in the context of treatment of acute respiratory viral infections (ARVI) using homeopathic medicines. The study covers various aspects such as patients' main motivations for choosing homeopathy, their level of satisfaction with the results of treatment, and factors influencing the use of homeopathic remedies in complex therapy. The authors of the article review data from social surveys conducted on Google Forms portal, medical research, and literature reviews to provide a comprehensive overview of current trends in the use of homeopathic remedies in the treatment of acute respiratory infections. Special attention is paid to the influence of sociocultural and educational factors on patients' decision-making regarding treatment choices. The results of the study may be useful for health professionals, pharmacists and public health organizations, helping to better understand consumer preferences for homeopathy and to develop individualized approaches to the treatment of acute respiratory infections. The aim of the study is to analyse consumer preferences in the use of homeopathic medicines in the complex treatment of acute respiratory viral infections. Materials: Questionnaires and Surveys: Development of structured questionnaires to collect information from patients about their preferences, motivations and experiences of using homeopathic medicines for ARVI. The survey was conducted anonymously on Google Forms platform, which allowed systematisation of the data obtained. Internet resources: Analysis of discussions and reviews on medical forums and social networks related to homeopathy and treatment of acute respiratory infections. Methods: Statistical analysis: Processing data from questionnaires using statistical techniques such as frequency and correlation analyses. Qualified interviews: Conducting interviews with patients, doctors to gain a deeper understanding of motivations and experiences of using homeopathic medicines. Systematic literature review: Examining existing scientific articles and publications related to homeopathy and ARVI to obtain additional data and context. Comparative analysis: Comparison of questionnaire results with literature review and interviews to identify trends and influence of consumer preferences on the use of homeopathic medicines. Results. The study found that homeopathic medicines have the potential to be in demand in the comprehensive treatment of acute respiratory infections. Scope of the findings: the results of the study may be useful for health professionals, pharmacists and public health organisations, helping to better understand consumer preferences for homeopathy and to develop individualised approaches to the treatment of ARVI.

An In-Depth Analysis of Consumer Preferences, Behavior Shifts, and Barriers Impacting IoT Adoption: Insights from Jordan’s Telecom Industry

An In-Depth Analysis of Consumer Preferences, Behavior Shifts, and Barriers Impacting IoT Adoption: Insights from Jordan’s Telecom Industry

프리저브드 플라워 상품 소비자 인식 및 선호도 분석

프리저브드 플라워 상품 소비자 인식 및 선호도 분석

CONSUMER PERCEPTIONS TOWARDS LOCAL PRODUCTS: THE CASE OF KOSOVO

Kosovo's agricultural development is influenced by favorable policies and attributes relevant to consumer demand. The more we know about the important attributes of the local consumer towards agricultural products, the better policies are designed to support farmers and value chains to adapt to changes in consumer preferences. Empirical insights gleaned from research on consumer preferences for both agricultural products and locally sourced goods offer invaluable evidence. This empirical foundation equips policymakers with the knowledge required to strategize improvements within the national and local food and agricultural systems. It also lays the groundwork for the conceptualization of a forward-thinking, consumer-centric agricultural model that is characterized by innovation, productivity, and responsiveness to consumer expectations. These expectations encompass various facets, such as food availability, ease of access, safety, high quality, taste, and other locally pertinent consumer attributes. The primary aim of this study lies in the comprehensive analysis of consumer preferences concerning local food products. It seeks to delineate the pivotal attributes that guide consumers in their decision-making processes. Additionally, the study aims to identify the informational and institutional gaps that must be addressed to bolster consumer confidence in locally produced food items. In doing so, it aims to provide policymakers with a robust foundation upon which they can construct a visionary concept for a consumer-driven agriculture framework. This framework should stand as an essence of innovation, productivity, and adaptability, aligning closely with consumer expectations regarding food accessibility and simultaneously addressing the unique consumer attributes that hold national relevance. Kosovo's agricultural development is involvedly tied to the interplay of conducive policies and attributes resonating with consumer demands. The study comprehensively explores these essential attributes, and its findings set the stage for crafting policies that offer substantial support to farmers and value chains. This support is vital for their ability to navigate evolving consumer preferences. By conducting research into consumer preferences, we offer empirical evidence that serves as a guiding compass for policymakers in their mission to enhance national and local food and agricultural systems. Furthermore, it ignites the spark of innovation, productivity, and responsiveness in the realm of consumer-driven agriculture. Ultimately, this pursuit aligns the agricultural sector with consumer expectations, ensuring that it thrives in an environment defined by accessibility, safety, quality, taste, and other locally relevant attributes. Keywords: agricultural products, consumer perceptions, rural development, Kosovo JEL Code: Q10, Q13

Analysis of consumer preferences and attitudes towards sustainable consumption of plastic beverage packaging in Malaysia

One of the challenges towards promoting plastic packaging sustainability in Malaysia is the lack of awareness on plastic consumption among consumers and the absence of Extended Producer Responsibility (EPR) scheme. Consumers play a significant role in contributing towards better management of plastic packaging. Using plastic beverage packaging as an example, a survey was carried out on consumer willingness to participate in an Extended Producer Responsibility (EPR) system and pay for a more sustainable packaging option. Some open-ended questions were also applied to implore on factors that would encourage consumer participation in sustainable plastic packaging management. A majority of the respondents gave positive responses towards their willingness to participate and willingness to pay for a more environmentally friendly plastic packaging options. The results also showed that the respondents will be more encouraged to participate if it is convenient for them to do so, but also raised the need for a better management system, infrastructure, mindset, awareness and education to be in place. The results provided valuable insights to both policy makers and the fast-moving consumer goods (FMCG) sector in determining the way forward for solid waste management in general and plastic packaging policy and management in particular.

Analisis Preferensi Konsumen Terhadap Pembelian Rangkaian Bunga Pada Toko Quinn Florist Di Kelurahan Winangun Dua Kecamatan Malalayang Kota Manado

The aim of the research is to analyze consumer preferences for purchasing flower arrangements at the Quinn Florist shop in Winangun Dua Village, Malalayang District, Manado City. This research lasted for six months from May to October 2023. The data used in this research was primary data obtained based on questionnaires and secondary data from various online media. The sampling method is by chance (accidental sampling). The sampling method used was random (random sampling). The number of respondents was 100 people using sample calculations, namely the Slovin formula, producing 50 respondents. The data analysis used is chi square analysis with the help of SPSS statistics. The results of the chi square analysis show that for all consumer preference variables regarding purchasing flower arrangements at the Quinn Florist shop in Winangun Dua Village, Malalayang District, Manado City, there are differences in consumer preferences for flower arrangements. The research results show that the price, quality, promotions and service are the same, but differ in the type and consumer preferences for purchasing flower arrangements at the Quinn Florist shop in Winangun Dua Village, Malalayang District, Manado City, namely flower arrangements at a price of IDR35,000 to IDR150,000, the type of series is pot/table, the quality is seen from the beauty, promos namely discounts, and fast responsive service.