Contemporaneous with developments in information technology and digital photography, globalization has emerged as an economic, political and cultural process enmeshed with the spread of capitalism. Combining analog photography and digital image processing, Andreas Gursky’s large-format, vividly colored photographs are often discussed in relation to globalization. Despite these claims, there are no sustained, cohesive interpretations that account for his subject matter, form and production process. To investigate the relationship between images, production methods and socio-economic context, this article focuses on the role of exchange-value in Gursky’s practice. Drawing upon theoretical perspectives of late capitalism, and including an analysis of Gursky’s work from North Korea, this article argues that exchange-value pervades Gursky’s vision of the contemporary world. As a result, exchange-value is seen to subtend both the world of, and the world ostensibly beyond, late capitalism.
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