The introduction of digital technology and methods in all spheres of life, including the field of cartography, has led to creating new forms of cartographic visualization. Consumers access to numerous geospatial databases. Cartographic products are not of only of special but also the public use. Along with this acts traditional paper-based cartography. The author deals with a topic related to analog mapping products. The objective is showing the role of analog cartography in the development of our country, overviewing the current situation and prospects for further using paper maps, monitoring changes in various segments of analog cartography and various external and internal factors affecting them, as well as the degree of influence of these factors in the digital era technologies. The characteristics of spatial data users, their requirements in digital and analog cartography are reviewed. The development trends of analog cartography in Russia are considered.