Purpose This paper aims to advocate for a paradigm shift that prioritizes a human-centered approach in the pursuit of innovation during crises, urging a departure from the prevailing dominance of the technology-centric approach. The incorporation of emotional capabilities as a dynamic capability is posited as a pivotal contribution, in harmony with the tenets of Society 5.0 and imperative for establishing a robust knowledge management foundation. This research underscores the significance of the human-centered approach, portraying women as exemplars in a novel paradigm of innovation development amid crises. Design/methodology/approach This research uses the framework of knowledge management for innovation to focus on the challenges presented by complex crises, now considered the new normal. The study employs a distinct, human centric approach to explore the nexus of gender, opportunities and innovation, during crises, with an emphasis on the founders’ emotional capabilities and resources as catalysts for innovation development. Findings This research utilizes mixed methods; qualitative findings driven from AI analyses reveal women’s positive approach toward innovation development in adversity, showcasing the influence of their emotional resources in their innovation pursuits. The subsequent quantitative findings, derived from a sample of 464 tech-founders navigating complex crises, emphasize the role of emotional capabilities as activators of opportunity exploitation for enhancing innovation development during crises, particularly among female founders. Social implications The potential for future research lies in exploring diverse emotional dimensions, employing various measures and methodologies. Envisioning upcoming studies that extend our findings across institutional, national and crisis contexts, emotional capabilities and skills may emerge as critical assets relevant to all entrepreneurs, transcending gender boundaries. This paper’s framework sets the stage for promising avenues at the nexus of gender and emotional capabilities in the innovation pursuits, shaping entrepreneurial performance in both challenging and stable conditions. Originality/value This research contributes significantly in several key areas. Firstly, it explores innovation development and knowledge management within Society 5.0 during a polycrisis, emphasizing the crucial role of emotional capabilities in activating opportunity exploitation. Secondly, it champions a human-centric premise in innovation, highlighting women as role models for innovation during crises and introducing pathways to tap into external resources, ultimately enriching knowledge management. Thirdly, the innovative methodological approach using Artificial Intelligence (AI) and Natural Language Processing (NLP) to construct synthetic personas is groundbreaking. Finally, it advances effectuation, bricolage and dynamic capabilities frameworks, enriching their theoretical foundations and affirming their relevance for innovation development amid instability.
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