The construct of cultural sensitivity plays an increasing important role in psychology, including several key roles in the American Psychological Association's Ethics Code. We critically evaluate this construct. Problems associated with this construct are discussed including: (1) problems parsing and validly attributing cultural status; (2) lack of clarity concerning what constitutes sensitivity and the implications for ethically mandated behavior; and (3) unintended potential negative effects. We propose seven potential dimensions of cultural sensitivity which range from being able to accurately identify what culture(s) a person belongs to, to being able to implement appropriate action in a culturally sensitive manner. We call for an approach beyond a superficial acceptance of cultural sensitivity and counsel a more cautious stance toward cultural sensitivity.