Santa Fe, New Mexico, November 1821 The public was just digesting the news of Mexico's independence from Spain when rumors began to circulate that a caravan of Anglo-American merchants from Missouri was approaching town. Foreign merchants had occasionally drifted into New Mexico's settlements before, but they had been turned down by colonial authorities-at least in the official record-if not jailed and their cargoes seized.1 This time, however, no less than three different American parties made their way into New Mexico's capital by year's end, and all three were allowed to trade freely. Never in their lives had the people of Santa Fe seen merchandise in such variety, good quality, and best of all such cheap prices! They spent a third of what they customarily paid for Spanish articles of comparable or inferior quality. News of Mexico's newfound liberal trading policy spread widely among merchants in Missouri, Louisiana, and Illinois who immediately recognized the potential of the largely untapped Mexican markets. It was the beginning of the Santa Fe Trail. Caravans from Missouri kept going to New Mexico every year, but instead of small, intrepid parties like the three pioneering expeditions of 1821, such yearly trips turned into sizable capital ventures moved by hundreds of wagons and protected by military escorts. In 1822 the value of the merchandise imported into New Mexico was estimated at $15,000, two years later that figure had doubled, and by 1826 it had doubled again. The declared value of the merchandise taken to Santa Fe in 1843 was almost half a million dollars, a thirty-fold increase in two decades.2 Elsewhere in Mexico the story was much the same: foreign goods flooded erstwhile protected markets. In Texas there was no momentous event to mark the dawn of a new commercial era. Nonetheless trade rapidly shaped the demography, politics, material culture, and identity of Texas.3 Trade liberalization had its most dramatic effects in Mexico's Far North as this region had suffered the most from colonial trading restrictions at the same time that it was tantalizingly close to the dynamic American market. Most immediately, men and women of the frontier came in contact with colorful, exotic, and cheap efectos de comercio: calicos, hosiery, iron tools, silk, woolens, paper, glass, hats, medicine, women's shoes, shaving kits, billiard tables, and French wine just to name a few items. There is no doubt that frontier peoples' first reaction upon encountering this new material world was elation. Augustus Storrs, a merchant involved in the Santa Fe Trade since 1824, pointed out that in all New Mexican towns the arrival of American merchants was a source of great and universal pleasure.4 There is plenty of evidence both in Texas and New Mexico to substantiate such claims. But the fact that these objects suddenly flowed from the north rather than from south, that they became widely available only after Mexico became independent, and that they were controlled, at least initially, by foreign-born traffickers would impress frontier residents profoundly and elicit contradictory feelings for years to come. Nuevomexicanos, tejanos, and californios were left to ponder how to reconcile an increasing dependence on things foreign at the same time that they were engaged in a determined effort at national construction. The burning question for them was how to become Mexican patriots in an era when the Mexican government seemed to be losing control of the frontier economy, when foreign-born merchants amassed wealth and political influence that very few other frontier residents could match, and when foreign calicos, medicines, and alcoholic drinks became all the rage. For some time anthropologists, sociologists, and historians have analyzed human relations through the prism of material objects.5 In this essay I seek to contribute to this growing literature by showing how the changing ways in which frontier residents obtained and consumed medicine and alcohol showcases a large social transformation as Spanish colonial institutions and mores attempted to cope with de facto integration of Mexico's Far North into the economy of the United States. …
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