DEBUTED ON CABLE TELEVISION IN AUGUST of 1981 in only a few US markets, airing music videos introduced by awkward video jockeys. In fact, according to historians of MTV, it was not until January of 1983 that channel really took off, when it expanded more fully into most markets around country-including, for first time, New York and Los Angeles (Denisoff; McGrath). And yet that same year, upon release of Adrian Lyne's Flashdance (1983), American film critics already had begun to observe that Hollywood films were unduly influenced by music video form and by in particular. In its review, Variety described Flashdance as pretty much like looking at for 96 minutes. Virtually plotless, exceedingly thin on characterization and sociologically laughable, pic at least lives up to its title by offering an anthology of extraordinarily flashy dance numbers (12). A few months later, Roger Ebert opined that Staying Alive (1983), a sequel to gutsy, electric Saturday Night Fever, is a slick, commercial cinematic jukebox, a series of self-contained song-and-dance sequences that could be cut apart and played forever on (Staying). More than two decades later, is still a common critical shorthand and reference point, as similar critiques of Hollywood films and their form continue unabated not only among mainstream journalistic critics, but also, in an indication of its cultural ubiquity, among academic writers, alternative media critics, amateur critics, and fans posting reviews online. References in contemporary film criticism to visuals, MTV-style editing, the generation, post-MTV filmmaking, and like constitute what I will call aesthetics trope. It is significant that this trope actually cites MTV specifically as part of its discourse; as I discuss below, there is a world of discursive difference between a critical trope that references MTV's influence and one that simply references influence of music videos. The fact that aesthetics trope persists even today, when vast majority of videos are screened and seen via television channels and media other than MTV- which has long since cut back on its airing of videos-is a further testament both to staying power of this critical reflex and to fact that MTV in aesthetics trope serves a predominantly symbolic function (Caramanica sec. 2:1). The foundation of aesthetics trope is a fairly straightforward and concrete critique associating contemporary Hollywood filmmaking with music video form, although it also typically coexists with much more symbolic and connotative importations about what and its audience represent (see below). The foundational critique is concerned with three interrelated characteristics of recent Hollywood film. The first is frequent use of (mainly nondiegetic) popular songs for a film's soundtrack, especially for montage sequences of characters dancing, fighting, falling in love, trying on clothes, and so on. Although still noted by critics discussing current films, this continues to be a particularly common point to make about films of early-to-mid-1980s, such as aforementioned Flashdance and Staying Alive, as well as Footloose (1984), Top Gun (1986), Dirty Dancing (1987), and Rocky IV (1985), of which Ebert wrote: [there are] endless, unnecessary songs on soundtrack; half time, we seem to be watching . (Rocky). The second and third cinematic characteristics that form foundation of aesthetics trope relate to perception that many Hollywood films since origins of have become showy exercises in technique and style. The second characteristic is tendency of films since early 1980s to privilege gloss, atmospherics, and camerawork. According to this critique, films too often serve up production design and especially cinematography and direction clearly meant to be noticed and appreciated on their own burnished terms. …
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