The Women in Entomology Symposium at the 2011 Annual Entomological Society of America (ESA) meeting was a success. With the help of sponsors, we implemented several innovations that increased attendance and the overall impact of the symposium. First and foremost, we worked with the meeting organizers to coordinate the timing of our symposium so that Ms. Christianne Corbett, a research associate at the American Association of University Women and author of Why So Few? Women in Science, Technology, Engineering, and Mathematics, could attend and so the symposium was closely aligned with her plenarypresentation, her lunch and learn, and the Women in Entomology breakfast. Close coordination of all these events helped to increase the impact of each one. To increase attendance at our symposium but also bring attention to the other Women in Entomology events, we created and distributed a flyer that listed all Women in Entomologyrelated meeting events. We built excitement and interaction during the symposium by giving away five copies of Kim Todd's Chrysalis: Maria Sibylla Merian and the Secrets of Metamorphosis. This book was discussed in Gail Kampmeier's presentation on Great Women in Entomology. Also, we promoted and branded the symposium by distributing stickers and M&Ms with our Women In Entomology logo, created by Rayda Krell. These stickers became a sought-after commodity at the meeting. To promote the free exchange of ideas and encourage networking, we hosted a post-symposium reception with free food and beverages. Last but not least, we wanted to increase the impact of the symposium even after the meeting was over. To that end, we arranged to have nearly all the presentations recorded for future access. Attendance throughout the symposium was high, but more importantly. the ideas exchanged and enthusiasm it inspired were phenomenal. In addition to what we learned during the symposium, we came away with some overall conclusions and action items to pursue. One of the key needs we identified was for mentorship. Consequently, we will work with ESA to develop an effective mentorship program. We envision a system in which potential mentors can enter information about their career history and relevant life experiences, and then potential mentees can search for a mentor who has traveled down a career path similar to what they are pursuing or find someone who has faced challenges similar to their own. For the mentorship program to be successful, it should be simple and, for the most part, self-sustaining. Another action item was the realization that we need to recog-
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