Amazon Prime Research Articles

The role of Video on Demand in stimulating broadband adoption

In this paper we study the role of Video on Demand services (VOD) as drivers of broadband adoption. While the research literature has highlighted the importance of digital content, such as applications and Internet platforms, as a driver of broadband adoption, no studies have yet explored the specific contribution of VOD. We developed a worldwide database of VOD services launch by country since 2012 (including Netflix, Amazon Prime, Apple TV+, Disney+, Paramount+, and HBO Max) and explored their contribution as contributors to broadband adoption during the period. To do so, we relied on several empirical specifications including instrumental variables to control for reverse causality between broadband adoption and VOD services availability. Our results confirm that VOD services have been a key contributor to the increase of broadband connectivity, also helping to narrow down the digital divide especially in developing nations. In addition, VOD service offers have been associated with the gradual increase in the purchasing of broadband higher speed plans. Finally, there is a significant and positive increase in consumer surplus associated with the launch of VOD offers. This evidence points to the impact of VOD services on the digital economy as a stimulus for consumer acquisition of broadband services and therefore as a contributor to the revenues of broadband service providers.

‘Unpaused’ - Naya Safar - Navigating through Life During the COVID-19 Pandemic

Life changed after the first nationwide lockdown was announced by Prime Minister Shri Narendra Modi on 24th March,2020 and the series of lockdowns that were announced later, in India. What ensued, has gone down in history. The COVID-19 virus had steadily gained a steady footing and was a force to reckon with. The middle-aged population in India and specifically Bombay (now Mumbai) had heard narratives of the Bubonic Plague epidemic, which affected people well into the 1950s, from the septuagenarian population, which were woven around plague deaths and had left an indelible mark. The COVID-19 pandemic provided first-hand experience across the spectrum, of a pandemic. Solitary confinement or lockdowns forced families to huddle together in the narrow confines of their homes, which was a challenge, especially in metro cities, that are plagued with space constraints. This resulted in unwittingly kicking ‘a can of worms’ for many, as a result of coming face-to-face with unacknowledged emotions. Emotions that ranged from grief over loss of employment, the sorrow, due to the inability to connect with loved ones to feelings of helplessness faced while fighting with the demons within, and many such unsavoury feelings, which raised their ugly head. At such times, Over-The-Top (OTT) platforms provided the much-required succour in the form of anthologies that dealt with myriad sentiments that people felt during the pandemic. This paper intends to analyse the digitised literary representation as captured in Unpaused- Naya Safar- Season 1, which is streaming on Amazon Prime, capturing the highs and lows experienced by individuals during the COVID-19 pandemic.

Remembering Redlining: Trauma, Anti-Blackness, and Afro-Pessimistic Affect in Them

Scholars of public memory have long recognized the importance of popular culture as a site in America’s memory infrastructure. In this paper we seek to contribute to this bourgeoning scholarship by advancing an analysis of the way the Amazon Prime series Them strategically remembers the traumatic violence of America’s racial past. Through its skillful use of allegory and the Black horror genre, Them offers an Afro-pessimistic rebuke of America’s post-racial fantasy. Ultimately, we argue that popular culture remains a crucial site for the politics of memory, especially given the growing threat of censorship of America’s racial history in education as evidenced by Florida’s 2022 Stop W.O.K.E. Act.

A study on the factors impacting the customers’ preferences towards digital media platforms in Chennai

Presently, there is a growing population of Indian users who are increasingly drawn to digital media platforms like Netflix, Amazon Prime, and Hotstar. The transition from television to these platforms commenced with the surge in smartphone usage in recent years, along with the availability of a wide array of content ranging from Western shows and Hollywood movies to local languages, all conveniently accessible in a single location. Following the lifting of the lockdown, there has been a significant surge in the number of these users. Regardless of age, individuals have shown a strong inclination towards new shows and a willingness to engage in prolonged viewing sessions from the convenience of their residences. This study report examines the factors that have contributed to the preference of Chennai users for the popular platforms Netflix, Amazon Prime, and Hotstar. The analysis additionally emphasizes the factors contributing to a substantial decline in cable and satellite television subscribers. The study aims to comprehend the factors that attract users to these platforms and provide further insight into their advantages and disadvantages. This study will provide solid data on the percentage of the population, categorized by age groups, that are more prone to watch specific OTT platforms. Consider, for instance, the vast majority of the Indian populace, particularly the elderly, who have a keen interest in viewing Amazon Prime videos due to the presence of religious content. The study has emphasized the significant impact of the COVID lockout and the subsequent rise in platform utilization. Additionally, it has identified emerging tendencies among users.

Evaluation of Satisfaction Levels of Women Journalists With Regards to the Consumption of OTT Contents: A Study of Karnataka

In our everyday lifestyle we spend too much time in front of electronic gadgets. The vast range of development of media and visual entertainment is not a big thing for everyone and it’s widely accessible through mobile phones. The new form of media content spreading through the streaming services means OTT Platforms like Amazon Prime Video, Netflix, Voot, Zee5, and etc. availability of OTT Platforms is not a big thing because many streaming platforms give such a freemium option for their viewers. But one thing we all should be aware of is that some contents are released on OTT because they are unlikely to be released on theatre and TV, which is subject to regulation by the Central board of film certification (CBFC) and Broadcasting content complaints council (BCCC) and etc. So, Streaming Platforms has not any regulatory restriction to broadcast web contents and it gets more liberty in the absence of censorship. The main purpose of this study to assess awareness of OTT platforms among women journalists and to know satisfaction level of OTT Content. For this study descriptive research method was adopted and the primary data collected through the survey method. A total 80 number of the respondents were selected. It is found from the study that majority of the women journalist were aware about the OTT platform and they were very satisfied with the content of the OTT.

Upload, Cyber-Spirituality and the Quest for Immortality in Contemporary Science-Fiction Film and Television

As a genre, science fiction has long played with the idea of all-powerful virtual beings and explored notions of transcendence through technological advancements. It has also been at the forefront of exploring our anxieties and hopes regarding new technologies and the ethical and moral consequences of scientific advancement, raising deeply philosophical and theological concerns about an age-old question, namely: what makes us distinct as human beings and what lies beyond our own existence? This article aims to provide an overview of recent themes that have emerged in science fiction film and television, especially with regard to extending our lives beyond their natural biological age. As the article will outline, these ideas generally appear in notions of cyborgization or mind uploading into cyberspace. Both indicate a deeply human desire to avoid death, and the films and shows discussed in this article offer a range of different ideas on this. As we will see, the final case study, the Amazon Prime television show Upload (2020–), brings both of these elements together, touching on a broad range of ideas about cyber-spirituality along the way. The article concludes that although many shows raise interesting questions about the ethical challenges inherent in transhumanist fantasies of mind uploading, they ultimately remain ambiguous in their critique of the dream of digital immortality.

The Evolution of Film Technology in the Streaming Media Era: A Comparative Analysis of Traditional Movies and Internet TV Series

With the rise of streaming platforms such as Netflix, Amazon Prime, Hulu, and others, there has been a profound transformation in the landscape of visual storytelling. The emergence of streaming media has ushered in a transformative era for the film and television industry. This essay conducts a comparative analysis of traditional cinema and internet television series, unveiling the evolution of film technology and its impact in the era of streaming media. This study examines the distinctions between the traditional film production process and the innovative approaches adopted by Internet TV series. Traditional film production is characterized by its reliance on theatrical releases and linear narrative. It also investigates the role of advanced digital tools and technologies, as well as the impact of streaming algorithms on content recommendations and audience engagement. Furthermore, this essay is intended to provide a comprehensive overview of the ever-evolving landscape of film technology in the era of streaming media. It underscores the creative autonomy and adaptability offered by internet television series, as well as the challenges and opportunities they encounter.

A Cross-Platform Movie Filtering and Recommendation System Using Big Data Analytics

One of the best forms of entertainment today is online multimedia with movies and various other entertainment sources at the tip of our fingers. However, finding a movie from the numerous options available in a movie database to suit a user's taste is a non-trivial task. Most recommendation systems do not consider the user's limitations, such as whether the user has the means to watch the movie suggested by the system. This paper proposes a system to provide recommendations that are platform specific. Two sources of movies have been considered, viz., Netflix and Amazon Prime, and other data sets can be included as well. In addition to providing recommendations, the proposed system helps filter movies based on user-specified criteria. It applies big data analytics for faster execution of both movie recommendation and data filtering and can work with large and distributed movie databases.

Bayesian K-means clustering based quality of experience aware multimedia video streaming

<span>Media streaming is an essential approach for delivering multimedia information from the source distributor to the end-user through the Internet. Along with the development of more number of users and the spread of mobile devices, the availability and diversity of multimedia applications has also increased. Multimedia users primarily prioritize quality of experience (QoE), as they seek to access multimedia content with high availability and enjoy smooth video streaming in the shortest possible time. The impact of video delivery plays a significant role in QoE, which is efficiently made by delivering the content through a specialized content delivery network architecture. In this research, a Bayesian K-means clustering algorithm is proposed for the identification of QoE in multimedia video streaming. In this multimedia video streaming, the Amazon Prime video dataset is utilized for determining the performance of the proposed model. The proposed method is developed from the ‘Patching Up’ the video quality problem (PatchVQ) model, the from patches to pictures (PaQ-2-PiQ) model is utilized for the spatial feature extraction, and 3D ResNet-18 is utilized for temporal feature extraction. The proposed Bayesian K-means achieved a QoE reward function of 5,237.42 and 5841.36 as well as a fairness reward function of 5,841.36 and 8,732.08 at the speed of 1,500 kB/s and 2,000 kB/s respectively.</span>

Between Promise and Peril: Observations on Moral Panic, Popular Culture, and Religion

The potential of Artificial Intelligence (AI), in its seemingly infinite possibilities and transmutations command the attention of contemporary popular culture, news, and social media. The landing pages of familiar streaming channels such as Netflix, Amazon Prime, and Apple TV are evidence of the continually growing collection of mediatised content wherein AI is featured as a central theme. In addition to films, tech news media sites, offering information and commentary related to AI developments are popular and accessible sources of information. Unfortunately, the contents on these sites, like the films are foreboding in tone, offering headlines that reflect issues and questions related to AI, as urgent and imminent. This article explores how mediatized representations in the form of films and tech news contribute to engendering collective public apprehension and concern about AI. It suggests that the agenda-setting function of media, especially its imperative to encourage public concern over matters that may or may not constitute threats to social order, can be more critically understood through the framework that the concept of moral panic provides. In doing so, the article conceptualises the current moment as the embryonic phase of a moral panic. It advances the idea that we are able, at this stage of the process, to acknowledge and abate growing concerns and fears about AI that may constitute a full blown moral panic. In conclusion, the paper suggests that while AI should certainly be approached with critical curiosity, the danger of a moral panic is that it may result in permanent, indiscriminate, and harsh admonishment of AI, undermining its potential to serve humanity in positive and life-affirming ways. Keywords: moral panic, AI, film, tech news, M3GAN, Wifelike

Analysis of Netflix’s Strategic Issues, Challenges and Opportunities

Netflix has revolutionized the over-the-top media landscape since it is an evolution from a DVD rental service to a global streaming behemoth. With a valuation exceeding $200 billion and an enormous subscriber base, the company has fundamentally altered the way we consume and produce content. Nevertheless, in an ever-changing digital entertainment ecosystem, Netflix confronts a myriad of strategic issues that challenge it is market dominance. Firstly, Netflix faces fierce competition from an expanding list of streaming services like Amazon Prime, Disney+, HBO Max, and Apple TV+. Each competitor brings it is unique content library and technological advancements, chipping away at Netflix’s early-adopter advantage. Secondly, the ballooning costs of original content production further strain it is financials. As consumers demand high-quality, diverse content, Netflix must invest heavily in both licensing existing properties and developing new ones. Regulatory challenges present another hurdle, significantly as Netflix expands globally. Different countries have varying censorship laws, data protection regulations, and even tax laws affecting digital services. Navigating this complex regulatory landscape is crucial for sustained growth. Furthermore, global expansion introduces the challenge of catering to diverse audience preferences, requiring a more localized approach to content curation and customer engagement. In light of these challenges, this essay aims to offer a comprehensive strategic roadmap for Netflix, addressing aspects such as content diversification, regulatory adaptability, technological innovation, user experience improvements, ethical data utilization, and sustainability.

History, Horror, and Peak TV: Experimental History Series

Despite being a disreputable genre, horror remains a staple in cinemas and has become increasingly prominent on TV, a medium that has, until recently, been considered inferior to film. Now, a maligned genre and a previously discredited medium are producing some of the most original and engaging histories currently seen on screen. Lovecraft Country (HBO, 2020), Them (Amazon Prime, 2021–), and The Terror (AMC, 2018–2019) are experimental histories of the Peak TV period that effectively weave together historical truths with fantasy. The way the audience physically reacts to the “bounded” horrors in these shows shapes their response to the “unbounded” historical horrors with which they appear alongside. While history and horror might be considered unusual bedfellows, adding horror to a period setting does not automatically void an onscreen historical representation; instead, the resulting unorthodox history can complicate the audience’s understanding of the past and their reaction to it. Anthology and limited series formats are particularly suited to this form of history making, as they maintain an atmosphere of dread while allowing ample time for character development and the construction of narratively complex historical storylines.

Unproclaimed Motivation:

With technological advances in AVT production, distribution, and consumption, translation activity has expanded to allow many opportunities for user participation such as non-professional subtitling. AVT scholars have thereby asserted that a new framework using a sociological lens is needed to study translators’ roles in non-professional settings. This paper focuses on the role of Arabic non-professional (ANP) subtitlers in their capacity as agents of normative change through activist practices. Namely, this paper tests the hypothesis that one of ANP subtitlers’ unproclaimed motivations behind subtitling is to challenge social and subtitling norms. Translating explicit language is presented as an example of this unproclaimed motivation to challenge censorship and ultimately social and subtitling norms. To this end, this paper relies on results obtained from a mixed-method survey that elicited sociodemographic data of 40 non-professional subtitlers of Arabic; as well as their motivations behind subtitling. This study has found that ANP subtitlers demonstrate activist practices by challenging censorship of explicit language. Activism is also identified as an unproclaimed motivation behind ANP subtitling. Survey responses and subtitling examples are analyzed and discussed followed by concluding remarks and recommendations for future research. Lay summary The development and spread of social media, the internet, and media production/distribution has bred new forms of translation that allow more participation from the viewers of films, YouTube videos, and any form of audiovisual content. This has blurred the line between so-called professional and amateur media production/distribution (Pérez-González, 2013a; Díaz-Cintas, 2018). Scholars who study the translation of audiovisual texts such as film using modes such as subtitling and dubbing have thereby stated that a new approach, using a sociological lens, is needed to study translators’ roles in non-professional settings. This paper focuses on Arabic non-professional (ANP) subtitlers in their capacity as agents of change through intervening in the translation. Intervention in the translation is manly revolved around controlling what is translated and how. Specifically, this paper tests the theory that one of ANP subtitlers’ unproclaimed motivations behind subtitling is to challenge societal and subtitling norms. Norms are a set of, mostly unwritten, rules that govern what is acceptable and what is not for a society or a subtitling community. Translating explicit language is presented as an example of this unproclaimed motivation to challenge norms as well as censorship that prevalent in many regulated media outlets such as Netflix, Amazon Prime, Disney+, etc. This paper presents results obtained from a survey of 40 non-professional subtitlers of Arabic; as well as their motivations behind subtitling. We found that 45% of the surveyed ANP subtitlers claim to adopt subtitling practices that may be called interventionist, and that this can also be seen in some of the examples of their texts. We also found that ANP subtitlers’ motivational factors have an impact on translational choices (for example, the choice of not translating certain words). These translational choices can be interpreted as forms of interventionism in some cases.

Happiest streaming platform on earth: The role of presumed influence in the parental control decision process

In accordance with the influence of presumed influence (IPI) model, parents’ views toward utilizing parental controls on video streaming platforms should be related to perceptions of content’s negative influence on children. Perceptions of child-friendliness of streaming platforms and family cohesion levels should also be expected to mediate and moderate, respectively, this relationship such that perceiving a platform as child-friendly would be negatively related to judgments of content’s negative effects on children as well as views toward using parental controls. The present survey of parents ( N = 806) generally revealed that parents believing content of specific ratings would negatively affect their child expressed greater likelihood of using parental controls on Netflix, Amazon Prime Video, and Disney+. In addition, this relationship was mediated by perceptions of platform child-friendliness but was not moderated at the second stage by family cohesion. Theoretical and practical implications are discussed.

From Risk Perception to the Use of Technical Restrictions of SVoD Services in Mexico, the Mediating Role of Parent Involvement and Knowledge

ABSTRACT Using parental mediation and protection motivation theory, a serial moderated mediation model was developed to study what drives parents to employ technical restriction tools offered by Subscription Video on Demand (SVoD) services. Based on a survey of 1,022 parents of elementary school children (generally between the ages of 5–12) in Mexico, it was found that for Netflix and Amazon Prime Video, the use of technical restrictions appears to be triggered by parents’ perception of risk and that parental involvement in children’s media use and perceived knowledge of the available technical restrictions mediates the usage of the parental control tools.

Over-the-Top (OTT) Watching Behaviour of Consumers in Secunderabad

Consumer desire for selected content available on the OTT platform. Over the top media Platform A streaming media service provided directly to viewers via the Internet. Over the Top (OTT) video platform considered a luxury item, but it is now a product. In India, there was an unprecedented increase in numbers Consumers are adapting. Indian streaming services like Hot star and Jio Cinema have become more powerful with a foothold, global players like Netflix and Amazon Prime have grown tremendously in India. The data from this survey was collected through both primary data. For primary data, structured questionnaire method used to collect the data. To do so, understating how users enjoy OTT and analyzing usage patterns is essential. This research aims to identify on OTT in Secunderabad. Awareness of OTT services, time spent on OTT, preferred OTT platform, preferred program, watching OTT with companion, penetration of OTT and source of internet have been taken as a independent variables and customers satisfaction on OTT services considered and dependent variable. Further frequency analysis and chi-square test have been used to analyse the data. The results found that consumer watching behaviour associated with their satisfaction level.

Abstract 13487: Amazon Pharmacy's RxPass to Achieve Modest Out-of-Pocket Savings on Generic Prescription Medications

Introduction: In January 2023, Amazon introduced a $5/month medication subscription service called RxPass for its Amazon Prime members. The service covers over 80 generic medications, including 12 for cardiovascular conditions. We evaluated how much US adults could save by using RxPass and determined the characteristics of those most likely to benefit. Method: In this observational study of adults aged 18-64 years who were prescribed at least one medication in the RxPass formulary, we used the 2019 Medical Expenditure Panel Survey (MEPS) to estimate the number of adults who spent more than the $199 annual cost of Amazon Prime & RxPass on eligible medications. A multivariable logistic regression model was then fitted to assess individual characteristics associated with saving under RxPass. Results: If the weighted study population of 50,845,777 adults (standard error [SE] ±1,711,996) obtained eligible medications from Amazon’s RxPass, only 5.1% (2,602,310 [±119,628]) would achieve savings. The estimated average out-of-pocket spending on eligible medications for those who would save by using RxPass was $354 (SE ±$16.1) per year. The estimated average out-of-pocket savings from using RxPass was $155 (SE ±$16.1) per year (Figure), resulting in a total savings of $404,482,986 (SE ±$49,831,316) per year. Lack of insurance coverage and being prescribed a greater number of RxPass-eligible medications were each associated with a higher likelihood of achieving savings under RxPass. Being from a racial or ethnic minority background was associated with a lower likelihood of savings. Conclusion: These findings suggest that Amazon RxPass will achieve only modest out-of-pocket savings for a limited number of working-age adults. The observed racial and ethnic disparities reflect well-documented barriers in medication access. Adjustment of the RxPass pricing structure is necessary for the program to improve access and adherence to common generic medications.

Conceptualization and Survey Instrument Development for Over-the-Top Platforms’ Usability

OTT (over-the-top) streaming is a subscription-based video service model that delivers video-on-demand content, films, and series directly to end-users over the Internet, bypassing the need for traditional satellite receiver systems. The most popular OTT service providers include Netflix, Hulu, Amazon Prime, and Disney+. During the COVID-19 pandemic, the viewership rates and subscriber numbers for OTT platforms rapidly increased. Like various other products and systems, usability problems can substantially impact user satisfaction, loyalty, and the intention to continue using OTT services. Therefore, this study aimed to conceptualize the usability of OTT platforms and develop an OTT Usability Measurement Scale for the usability evaluation of OTT platforms based on the Apple tvOS Guidelines and the literature. OTT platform usability was conceptualized with nine constructs, including Accessibility and Customization, Account Management, Data Entry and Search, Branding, Privacy, Navigation, Help, Content, and Design, and the concepts were measured with a scale including 48 items. The validity of the developed scale was tested through two separate survey studies conducted with Netflix web application users. The first survey involved 650 participants. At this stage, an exploratory factor analysis was used to evaluate the scale’s measurement properties, and the developed factor structure was confirmed. In the second stage, a survey with 600 participants was conducted, and a confirmatory factor analysis was applied to validate the scale properties. Furthermore, a nomological validation of the developed scale was performed, examining the relationship between the acquired OTT factors and elements such as continued intention to use, satisfaction, and brand loyalty. As a result of the nomological validation, it was observed that the privacy and design factors significantly affected each of the three dependent variables.

LGBTQIA+ RIGHTS AND SEXUAL DIVERSITY IN MADE IN HEAVEN

LGBTQIA is an acronym for lesbian, gay, bisexual, transgender, queer/questioning (ones sexual or gender identity), intersex, and asexual/aromantic/agender. These terms are used to describe a persons sexual orientation or gender identity. The term LGBT is in use since the 1990s, the term is an adaptation of the term LGB, which replaced the term gay in reference to the LGBT community beginning in the mid-to-late 1980s. Many activists believed that the term gay community did not accurately represent all those to whom it referred. Section 377 of the Indian Penal Code is a section of the Indian Penal Code introduced in 1861 during the British rule of India. Modelled on the Buggery Act of 1533, it makes sexual activities against the order of nature illegal. On 6 September 2018, the Supreme Court of India ruled the decriminalisation of Section 377 which has led to the publics acknowledgement of the third gender in India. Time and again media have played role in creating awareness about the concerns related to the community. Many films, television shows, and OTT platforms have also shown content related to the LGBTQIA+. In recent times, majority of viewers have shifted to OTT platforms and one can witness that with benefits of OTT, it has become easy for content producers to highlight any topic of interest and relevance. Many series on famous OTT platforms are presenting LGBTQIA+ relations in an undisguised manner so that the society also recognises LGBTQIA+ communitiesall across the world, their rights, and their culture and that this be marked by a spirit of resistance and acceptance as opposed to an attitude of shameby creating an awareness in the mind of the viewers. The study aims to find out the representation of LGBTQIA+ on Amazon Prime Video and their influence on society. This is exploratory research. The content analysis of web series on Amazon Prime Video has been done to understand the type of content shown in web series and in-depth interviews have been conducted to understand the influence of such content on the LGBTQIA+ community members.

A Research on Parental Control and Child Access in Digital Streaming Platforms: Examples of Netflix, Amazon Prime Video and Disney+

İletişim teknolojileri alanında yaşanan gelişmeler dijital yayıncılık platformlarını son yıllarda çok sayıda kullanıcı tarafından tercih edilen alanlar hâline getirmiştir. İzleyiciye sabit bir yayın akışı ve zamana bağlı kalmaksızın içerik tüketme fırsatı sunan bu platformlarda çocuklar için üretilmiş içeriklere de yer verilmektedir. Çocukların bu platformlarda yer alan içeriğin tümüne erişim riski, içinde bulundukları gelişim dönemine bağlı olarak bazı olumsuz sonuçlara yol açabilmektedir. Yeni iletişim teknolojilerinin kullanımı konusunda ebeveynlerin dijital okuryazar olmaları çocukların bu alanda maruz kalacağı risklerin önlenebilmesi açısından önemlidir. Bu araştırmada amaçlanan dijital yayın platformlarında yer alan içeriklere çocuk erişimi ve ebeveyn denetimi konusunda içeriğin platform tarafından nasıl biçimlendirildiğini ortaya koymaktır. Bu amaçla araştırma evrenine dünyada ve Türkiye’de en büyük abone-müşteri-kullanıcı kitlesine sahip dijital yayın platformları dahil edilmiştir. Araştırmanın örneklem grubunu Netflix, Amazon Prime Video ve Disney+ platformları oluşturmaktadır. Araştırmada içerik analizi yöntemi doğrultusunda oluşturulan kategoriler ve ortaya çıkan temalar öncülüğünde platformlarda içeriğe erişim ve ebeveyn denetiminin nasıl yapılandırıldığı analiz edilmektedir. Araştırma sonucunda elde edilen bulgular doğrultusunda ilgili tüm dijital yayın platformlarında ebeveyn denetimine ait özelliklerin yer aldığı, platformların ebeveynlere çocukların kullanabileceği bir profil oluşturma imkânı sağladığı görülmüştür. Dijital yayın platformlarının çocuk erişimi ve ebeveyn denetimi konusunda belli noktalarda benzer özellikler taşımakla birlikte ayrıştığı bazı noktaların da olduğu saptanmıştır.