ABSTRACT Aluminum soaps are notable for their enormous power of thickening many organic hydrocarbon solvents. We investigated the rheological behavior of aluminum dioleate, an aluminum soap, in squalane. Intriguingly, its linear rheological properties resembled those of entangled polymer melts, whereas its nonlinear behavior exhibited similarities to the Payne effect observed in particle-suspended systems. Using high-resolution microscopy, we discovered that its thickening power arises from the formation of spherical nanoparticles from the aluminum soap molecules that then aggregate into highly fractal networks in the dispersion medium. Remarkably, this nanoparticle formation occurs not only in small-molecule organic media but also in long-chain macromolecular rubber matrices, such as SBR. This discovery suggests that the aluminum soap may reinforce the polymer matrices and offer some rheological benefits in resulting rubber compounds. We then incorporated 10 phr of the aluminum soap into a silica-filled tread rubber formulation. The results revealed significant enhancements in tensile strength, accompanied by reduced rolling resistance. These promising outcomes highlight the practical application potential of aluminum soaps in tread formulations.