The quality of therapeutic relationship and personal characteristics of professional counselors are key determinants of positive counseling outcomes and decision making, and they are believed to be influenced by conscious and unconscious processes. Beliefs about unconscious nature of altruism and self-interest among 25 mental health professionals were examined through a paradigmatic narrative analysis. Data from 19 semistructured individual interviews, one focus group, 19 artifacts and participant member checks were subjected to a secondary qualitative analysis. The results of analysis generated three salient archetypes representative of altruism-self-interest dynamic: exocentric altruist, endocentric altruist, and psychological egoist.Keywords: professional counselors, altruism, self-interest, archetype, qualitative, paradigmatic narrative analysisThe constructs altruism and self-interest have long been described in dichotomous terms and as sole motivators of human behavior (Holmes, Miller, & Lemer, 2002; Simpson, Irwin, & Lawrence, 2006). In 1851, Comte defined term altruism as for benefit of (1875/2001, p. 565). More than a century later, Sober (1993) defined self-interest as the sole fixation on gaining pleasure and avoiding pain. Because these two constructs typically have been associated with individuals' actions and viewed through a polarized lens, there is a dearth of research examining unified and unconscious nature of both altruism and self-interest (Bishop, 2000). The heretofore dichotomous and superficial understanding of these constructs has enabled individuals to maintain an inaccurate view of altruistic and self-interest oriented behaviors (Flynn & Black, 2011; Holmes, Miller, & Lemer, 2002), resulting in a value-based perspective that perpetuates underinformed over-generalizations of phenomenon (e.g., people who give to others are good and those who take for themselves are bad).Professional literature presents mixed messages regarding altruism and self-interest. To date, concept of self-interest has seldom been explicitly examined within counseling profession. Current literature largely describes professional counselors' self-interest in terms of personal wellness, self-advocacy, positive beliefs, self-care and development of self-regulatory systems (Hendricks, 2008; Hermon & Hazier, 1999; Myers & Sweeney, 2008; Myers, Sweeney, & White, 2002; Osborn, 2004). A smaller body of literature encourages professional counselors to maintain effective professional boundaries and to seek compensation commensurate with their level of training (Bernard, 2006; Myers et al., 2002). The literature on wellness, boundaries and monetary compensation sometimes conflicts with professional counseling's altruistic foundation and has garnered less attention than professional literature that focuses almost exclusively on meeting needs of clients. Although recent efforts have been made to address counselor impairment and burnout (e.g., Ohrt & Cunningham, 2012; Parker & Henfield, 2012), very little attention has centered on understanding counselor self-interest. For example, professional counselors are called to advocate for underserved, to provide a percentage of their services pro bono, and to secure referrals for clients unable to pay professional counselor's rate (American Counseling Association, 2005; Osborn, West, Bubenzer, Duba, & Olson, 2003). Professional counseling is a service-oriented profession, yet almost exclusive focus on altruistic acts (e.g., giving of oneself) without a concomitant discussion of professional counselor self-interest potentially creates a culture of professional self-sacrifice and martyrdom that places counselors at risk for burnout and clients at risk for negative outcomes.Although negative consequences of an exclusive focus on altruism in professional counseling are evident, there has been limited scholarly dialogue on unconscious nature of altruism and self-interest. …