Alternative Packaging Research Articles

Redesain Kemasan Dalam Meningkatkan Brand Awareness Produk Unggulan Desa Galo-Galo

Product packaging design is an important factor that can strengthen MSME branding in increasingly competitive business competition. An attractive and quality packaging design differentiates it from competitors. For this reason, community service was carried out to find out the extent to which Galo-Galo Village UKM players understand the importance of product packaging redesign. The aim of this activity is to build brand awareness from the redesign of the product packaging being launched. The method of activity is through socialization and assistance in redesigning product packaging that is more attractive to consumers by choosing one of the superior products. The external target is to create alternative product packaging, one of the superior products, namely Natural Soap, produced by UKM Galo-Galo Village. The results of community service regarding packaging redesign are related to shape, structure, materials, colors, images, typography and design elements with product information so that the product can be marketed. Packaging redesign in the form of redesigning old packaging into new packaging to make it more attractive, so that it has maximum function to wrap, protect, send, issue, store, identify and differentiate a product on the market.

Development of multifunctional sustainable packaging from acetylated cellulose micro-nanofibrils (CMNF)

Cellulose micro-nanofibrils (CMNF) with different fibrillation levels were partially acetylated while preserving their morphological and native crystalline structure. The morphological changes due to fibrillation and chemical modification were observed using Time-of-Flight Secondary Ion Mass Spectrometry (ToF-SIMS) and optical profilometry. The change in tensile and burst strength, barrier, and biodegradability profile were investigated which revealed that the mechanical properties of the unmodified CMNF films increased with increase in extent of fibrillation. However, the mechanical strength of the acetylated film decreased with the increase in degree of acetylation. The stretching or folding property of the film increased with the increase in both the fibrillation and acetylation. The contact angle value increased due to a higher degree of fibrillation and acetylation because they increased the hydrophobicity and consequently enhanced the air and water vapor resistance of the unmodified and modified CNF films. Furthermore, all films exhibited the highest resistance against oil and grease, and the biodegradability test substantiated that CNF films were compostable in soil. In total, this work expresses new pathways to enhance the barrier properties of biodegradable CNF films by regulating the degree of fibrillation and acetylation, thus can emerge as sustainable alternatives for packaging and agriculture applications.

The environmental footprint of e-commerce in modern conditions

The article is devoted to studying the ecological impact of e-commerce on the environment and the theoretical aspect of setting and applying sustainable development goals in this sector. As part of the work, an analysis of the growing trend of digital business model research was carried out, considering the three main goals of sustainable development. The relevance of the research is due to the rapid changes in the world, which must be responded to to provide for future generations. Such research methods were used as abstraction, synthesis, empirical research methods, the Scopus information platform's resource base, comparison method, graphic interpretation, and the VosViewer program. The article considered the main opinions of scientists regarding electronic commerce. A bibliographic analysis from the Scopus scientometric database is shown. The relationship between «e-commerce» and «sustainable development» was investigated. The dependence of Internet users over time on social network users from 2012 to 2022 was shown. This dependence was shown in the context of the growth of digital sales, which reflects trends in e-commerce, where the parallel development of Internet users and social networks took place. According to the graph, the equation of direct dependence is given and the coefficient of multiple determination - R2 is determined. In addition, it is determined to increase sales of goods worldwide with ecological delivery and ecological packaging. The implementation of environmentally friendly packaging and delivery not only contributes to the preservation of the environment, but also positively affects the image of the company, making it more attractive to customers who support sustainability and environmental responsibility. It also showed shoppers' appreciation of green alternatives for e-commerce packaging and found that people are willing to pay more for green shipping. The results of the study allow company managers and buyers to adhere to the goals of sustainable development.

Cellulose Nanofiber and Carrageenan Films Infused Eugenol for Food Preservation

This study explores the physicochemical and antioxidant properties of bio-based polymer films made from semi-refined carrageenan (SRC), plasticized with glycerol, and enhanced with eugenol to inhibit lipid degradation in meat patties. The active films were developed using 2% w/w SRC, 0.9% v/v glycerol, 10% v/v cellulose nanofiber (CNF) as a reinforcing agent, and 0.2% and 0.4% v/v eugenol (Eu). The wettability of the films was evaluated using contact angle analysis, while weight loss was assessed through soil burial degradation over a period of four weeks. Additional tests examined the films’ swelling and transparency properties. Lipid degradation in meat patties was measured using Thiobarbituric Acid Reactive Substances (TBARS). The CNG-0.4%Eu films showed a contact angle of 109.01º and a swelling rate of 93.44%. The antioxidant films successfully delayed lipid oxidation in meat patties, with final TBARS values of 0.768–0.844 mg malondialdehyde per kg of sample. Therefore, the CNG-0.4%Eu formulation demonstrates potential as an alternative food packaging material to extend shelf life.

Understanding the perception and awareness of senior high school teachers on the environmental impacts of plastic waste: Implications for sustainable waste education and management

Plastic waste pollution is a significant global environmental challenge, necessitating comprehensive management strategies. The perceptions and behaviours of stakeholders, particularly educators, are instrumental in shaping waste management practices. Despite the increasing concerns about plastic pollution, there is a lack of research focusing on teachers' perspectives, particularly in rural settings such as Chiana. This study addresses the gap by investigating the perspectives of Senior High School (SHS) teachers in Chiana regarding the environmental effects of plastic waste. Grounded in the Theory of Planned Behavior (TPB) and Collective Action Theory, the research explores how demographic factors such as gender, age, education level, and awareness influence teachers' perspectives on plastic waste. A quantitative descriptive survey approach was employed to gather data from 56 teachers in Chiana SHS, which were analysed using descriptive statistics, Chi-square statistics, and severity index. The results revealed a gender disparity among respondents, with 8.9% female and 91.1% male teachers. There was a total agreement on the negative impacts of plastic waste on the environment; 96.4 % preferred alternative packaging materials over plastic. Paper packing (21.4%) and leaves and or paper (16.1%) were the most favoured alternatives. Additionally, 62.5% of teachers reported occasionally educating students about plastic's environmental effects. All respondents emphasised the importance of effective plastic waste management methods. Teachers demonstrated awareness of the adverse effects of indiscriminate plastic waste disposal. The study, inspired by the teachers' dedication and willingness, recommends integrating environmental challenges and solutions into the curriculum to enhance (plastic) waste management practices among students, thereby motivating the audience to take action.

Consumer-driven evaluation of Ecoplas as a sustainable flexible packaging in Jakarta

400 million tons of plastic waste pollute the environment every year, and then 8 million tons of plastic waste have ended up in the ocean. Flexible plastic waste accounts for 76% of plastic waste entering the environment in Indonesia. Ecoplas have been developed in Jakarta, as starch-based biodegradable packaging. This study aims to 1) determine the ranking of Ecoplas compared to PP, r-PP, and Oxo-biodegradable; 2) Identify criteria that affect the path of Ecoplas packaging into sustainable packaging. Data collection was conducted through a questionnaire involving 96 consumers of flexible packaging in Jakarta, taken by convenience sampling. In this study, Ecoplas packaging was evaluated using PROMETHEE II to generate rankings, and Rainbow-PROMETHEE to review criteria affecting packaging sustainability. The results show that PP packaging (0.1168) remains the most preferred option for flexible packaging, followed by Oxo-biodegradable (0,0020), Ecoplas (-0,0113), and r-PP (-0,1076). Ecoplas have good criteria on willingness to purchase (Ec), consumers' environmental preferences (En), property preference (T1), packaging safety preference (T3), and consumer knowledge of post-consumer (S2). Aspects of criteria that need to be improved by Ecoplas i.e. awareness of alternative packaging usage (S1) and accessibility (S3 & S4), and packaging durability preference (S2). Ecoplas is promising to be an alternative to flexible packaging, as shown by the good evaluation and willingness of consumers to purchase it as eco-friendly packaging. However, Ecoplas packaging needs to improve the level of packaging properties and accessibility level for consumers to find it easily.

Strengthening eco-friendly packaging from pectin by filling with poly(ε-caprolactone) nanoparticles and tailoring the degree of methyl-esterification

Incorporating PCLNPs into pectin films increased their tensile strength by 3.5-fold (75 MPa) while maintaining their thermal stability, offering sustainable packaging alternatives.

Evaluation of a Calcium Carbonate-Based Container for Transportation and Storage of Fresh Fish as a Sustainable Alternative to Polystyrene Boxes

The present study aimed to assess the effect of alternative packaging materials on the quality retention and shelf-life of whole fish under low and abuse temperature conditions. Red sea bream (Pagrus major) was harvested and stored in different packaging containers, i.e., a conventional polystyrene (PS) box, a CaCO3-based box and a cardboard box (tested as a simple alternative container for transportation and short-term storage of food). After harvesting and transportation, fish was stored in the tested containers at 2 °C for 11 days and periodically kept at room temperature (25 °C) to simulate potential temperature fluctuations in the actual supply chain. The effect of temperature fluctuations and packaging materials on the quality and remaining shelf-life of fish was determined by microbial enumeration (total viable counts, Pseudomonas spp. and Enterobacteriaceae). PS retained fish quality and maintained a low temperature of fish for longer periods of time during storage at ambient conditions. The CaCO3-based containers also showed satisfactory performance, resulting in a similar microbial load in fish flesh to the samples stored in PS boxes after 11 days of simulated transportation and storage (TVC load 7.8–8.0 logcfu/g). Cardboard resulted in a rapid increase in the internal temperature during the temperature fluctuations at ambient conditions, resulting in higher microbial loads of fish flesh at all stages of the simulated cold chain. The replacement of conventional plastic packaging materials with alternative, environmentally friendly packaging systems without affecting the shelf-life of fish may reduce plastic waste while ensuring the high quality and shelf-life of perishable food products.

Algorithm 1038: KCC: A MATLAB Package for k -Means-based Consensus Clustering

Consensus clustering is gaining increasing attention for its high quality and robustness. In particular, k -means-based Consensus Clustering (KCC) converts the usual computationally expensive problem to a classic k -means clustering with generalized utility functions, bringing potentials for large-scale data clustering on different types of data. Despite KCC’s applicability and generalizability, implementing this method such as representing the binary dataset in the k -means heuristic is challenging and has seldom been discussed in prior work. To fill this gap, we present a MATLAB package, KCC, that completely implements the KCC framework and utilizes a sparse representation technique to achieve a low space complexity. Compared to alternative consensus clustering packages, the KCC package is of high flexibility, efficiency, and effectiveness. Extensive numerical experiments are also included to show its usability on real-world datasets.

Improving care engagement for mobile people living with HIV in rural western Kenya.

Antiretroviral therapy (ART) assures major gains in health outcomes among people living with HIV, however, this benefit may not be realized by all due to care interruptions. Mobile populations comprise a subgroup that is likely to have sub-optimal care engagement, resulting in discontinuation of ART. We sought to evaluate the barriers to care engagement among highly mobile individuals living with HIV and explore options aimed at improving engagement in care for this group. Qualitative in-depth interviews were conducted in 2020 among a purposive sample of twelve persons living with HIV and eight health care providers in western Kenya, within a mixed methods study of mobility in communities participating in the SEARCH trial (NCT01864603). We explored the barriers to care engagement among mobile individuals living with HIV and explored different options aimed at enhancing care engagement. These included options such as a coded card containing treatment details, alternative drug packaging to conceal drug identity, longer refills to cover travel period, wrist bands with data storage capability to enable data transfer and "warm handoff" by providers to new clinics upon transfer. Data were inductively analyzed to understand the barriers and acceptability of potential interventions to address them. Stigma and lack of disclosure, rigid work schedules, and unpredictability of travel were major barriers to care engagement for highly mobile individuals living with HIV. Additionally, lack of flexibility in clinic schedules and poor provider attitude were identified as health-system-associated barriers to care engagement. Options that enhance flexibility, convenience and access to care were viewed as the most effective means of addressing the barriers to care by both patients and providers. The most preferred option was a coded card with treatment details followed by alternative drug packaging to conceal drug identity due to stigma and longer refills to cover travel periods. Highly mobile individuals living with HIV desire responsive, flexible, convenient and patient-centered care delivery models to enhance care engagement. They embraced simple health delivery improvements such as coded cards, alternative drug packaging and longer refills to address challenges of mobility.

Recycled or reusable: A multi‐method assessment of eco‐friendly packaging in online retail

AbstractThe rapid growth of online retail increases the demand for packaging. Although packaging is necessary to fulfill logistic and marketing functions, it fosters the depletion of resources, is often used carelessly, and thus negatively impacts the environment. Eco‐friendly packaging variants could provide a solution to this problem. Since many stakeholders must be involved to promote their use, this study develops a conceptual framework that reconciles their different perspectives and combines these with an environmental assessment to facilitate the transition to more sustainable online retail. We apply a multi‐method research approach to investigate the different views. We use qualitative interviews and website analyses to capture the perspective of online retailers, conduct an online survey (n = 1491) to investigate consumers’ perceptions of various product and transport packaging alternatives, and perform a life cycle assessment (LCA) of these options. The findings reveal that online retailers lack knowledge regarding consumer preferences and the environmental impact of packaging. The consumer survey shows a strong preference for packaging made from recycled paper and general avoidance of plastic packaging. The LCA results reveal that recycled and reusable variants are environmentally beneficial. The findings are interpreted in light of the relationships assumed in the conceptual framework. From a theoretical perspective, our results indicate that online retailers are concerned about the signaling role of packaging and that consumers refer to heuristic cues when deciding between packaging variants. We reconcile the different perspectives to propose strategies that contribute to a broader distribution of eco‐friendly packaging in online retail.

GREEN CHEMISTRY FOR PROTECTION OF HIGH TEMPERATURE (> 250°C) ELECTRONICS

A new modified “green” thermoset resin was developed and evaluated as an alternative encapsulation packaging material in comparison to traditional higher temperature resistant resins such as epoxies, silicones, cyanate esters and polyimide resins. Where epoxies and silicones have shown to provide good reliability for applications up to 150 – 200°C, high temperature applications, often required other chemistries, such as cyanate ester or polyimides. However, cyanate ester and/or polyimide based resins have recently been affected by new European environmental legislation making their usability, and especially environmental and health acceptance, not viable for the medium and long term. In combination to these environmental concerns, the current significant growth of the market for high power and high temperature electronics, also in more “consumer-type” applications, imply the need for “green” chemistry, capable to respond to high temperature (> 250°C) requirements. This paper will describe new materials, based on hybrid chemistry, in line with current European chemical (SVHC-compliant) regulations, responding to the current and future harsh environment requirements. DSC analysis was done to demonstrate the newly developed green chemistry provides Tg values well over 250°C. The combination of a hybrid chemistry with optimized adhesion properties, high Tg and low coefficient of thermal expansion seem to provide mechanical features which can address the problem of mechanical fatigue of traditional epoxy solutions, which did historically not provide the solutions which often, non-environmental friendly solutions, based on poly-imides or cyanate esters could offer.

Effect of a Composite Alginate/Grape Pomace Extract Packaging Material for Improving Meat Storage.

The development of food packaging materials that reduce the production of plastic, preserving at the same time the quality of food, is a topic of great interest today for the scientific community. Therefore, this article aims to report the effectiveness of an eco-friendly packaging material based on alginic acid and grape pomace extract from Vitis vinifera L. (winemaking by-products) for storing red meat in a domestic refrigerator. Specifically, biogenic amines are considered "sentinels" of the putrefactive processes, and their presence was thus monitored. For this purpose, an experimental analytical protocol based on the use of solid-phase microextraction coupled with gas chromatography-mass spectrometry was developed during this work for the determination of six biogenic amines (butylamine, cadaverine, isobutylamine, isopentylamine, putrescine, and tyramine). Moreover, by combining the analytical results with those of pH and weight loss measurements, differential scanning calorimetry, and microbiological analysis, it was proved that the studied materials could be proposed as an alternative packaging material for storing foods of animal origin, thus lowering the environmental impact according to sustainability principles.

Lean Design of Alternative Packaging Cushion Material for Glass Bottles using Rice Husk and Coconut Fibre

In recent years, rice husk and coconut fibre started to have substantial commercial value in the industry due to the research being conducted on these agricultural wastes as a new raw material consisting of high fibres and abundant resources. Therefore, this investigation determines the suitability of producing cushion packaging from rice husk and coconut fibre while reducing the amount of pulping material required from virgin wood and the usage of petroleum for making Polystyrene. This study aims to design cushion packaging from rice husk and coconut fibre using the lean concept while studying the compatibility of these cushions as primary packaging. The cushion is designed using AutoCAD software. Three types of cushion packaging models are created using different compositions of rice husk (RH) and coconut fibre (CF): Model 1 (100% RH 0% CF), Model 2 (50% RH 50% CF), and Model 3 (0% RH 100% CF). Each composition is combined with 450g of latex adhesive and 50g of water. The impact performances of cushions from different compositions are conducted using the Drop Tester Model AD-100 Design Series 4410 based on the Standard ASTM D 5276 (Drop Test of Loaded Containers by Free Fall 1998). Model 2 (50% RH 50% CF) gave the best performance in the capability to withstand the impact at a fixed height of 92 cm in the drop test compared to Model 1 (100% RH 0% CF) and Model 3 (0% RH 100% CF). Thus, the composition of rice husk and coconut fibre is the most suitable as packaging cushioning compared to the cushion with a single composition of rice husk or coconut fibre.

Microstructural and Mechanical Properties of Calcium-Treated Cactus Pear Mucilage (Opuntia spp.), Pectin and Alginate Single-Biopolymer Films.

Pectin and alginate satisfy multiple functional requirements in the food industry, especially relating to natural packaging formulation. The continuous need for economic and environmental benefits has promoted sourcing and investigating alternative biomaterials, such as cactus pear mucilage from the cladodes of Opuntia spp., as natural packaging alternatives. The structural and mechanical properties of mucilage, pectin and alginate films developed at a 5% (w/w) concentration were modified by treating the films with calcium (Ca) in the calcium chloride (CaCl2) form. Scanning electron microscopy (SEM) showed the 5% (w/w) 'Algerian' and 'Morado' films to display considerable microstructure variation compared to the 5% (w/w) pectin and alginate films, with calcium treatment of the films influencing homogeneity and film orientation. Treating the alginate films with a 10% (w/w) stock CaCl2 solution significantly increased (p < 0.05) the alginate films' tensile strength (TS) and puncture force (PF) values. Consequently, the alginate films reported significantly higher (p < 0.05) film strength (TS and PF) than the pectin + Ca and mucilage + Ca films. The mucilage film's elasticity was negatively influenced by CaCl2, while the pectin and alginate films' elasticity was positively influenced by calcium treatment. These results suggest that the overall decreased calcium sensitivity and poor mechanical strength displayed by 'the Algerian' and 'Morado' films would not make them viable replacements for the commercial pectin and alginate films unless alternative applications were found.

Food packaging Bio-based plastics: Properties, Renewable Biomass resources, Synthesis, and Applications

The current trend in food packaging technology necessitates the development of novel packaging materials in order to extend the shelf life of food and reduce spoliation. To preserve the food product, the construction material of the packaging played a key role.In the emerging field of food packaging technology, using biobased plastics for food packaging shown a comparative advantage.At this moment, bioplastics have shown measurable benefits and are receiving more and more attention from business organizations, political figures, scientific communities, and in the whole public. This was as a result of looking for new plastic profiles brands. Besides, the environmental impact(ecological concerns) of convective materials, the depletion of natural resources specifically the petrochemical, and consumer concerns have necessitated alternative bio-based food packaging items. Therefore, the aim of this study was to review the properties of food packaging materials such as thermal, mechanical, barrier, surface, antimicrobial, optical, and environmental, as well as their synthesis type and applications. The cellulose and starch components of the common agricultural wastes for the synthesis of biopolymers were elaborated. In addition to that, different microalgae species were justified in the manufacturing of bio-based plastics.This review article also included examples of sustainable filler and reinforcement materials used in the food packaging industry. Therefore, this review work contributes to opening up the entire body of scientific knowledge on bio-based plastics used for food packaging and helps to develop important results for further investigation.

Measuring the effect of product and environmental messaging attributes on alternative wine packaging choices

Traditional glass bottles are the wine industry's major source of carbon emissions. Those wishing to reduce the carbon footprint embedded in wine have been looking to alternative packaging, such as PET, aluminium cans, and bag-in-box (BIB) to mitigate the impact. However, these alternative formats pose challenges with consumer acceptance and knowledge of the eco-benefits of each format. This paper uses a discrete choice experiment and latent class analysis to investigate the possible effects of message content and style (abstract vs concrete) on wine purchase in the context of brand size, brand prestige, and pricing. The analysis reveals the presence of two customer segments, which highly emphasise the pack format. Of the four non-glass packs tested, BIB and flat glass lookalike PET bottles score the highest preference after glass bottles. Message content and appeal type score low in their ability to alter preferences, whilst mid-to-low prices increase the chances of alternative packaging to be chosen.

Evaluation of bioactive multilayer and edible gelatin/xanthan gels crosslinked with Echinacea purpurea for Ricotta cheese preservation

In view of enhancing the reliability and performance of active biodegradable and sustainable biomaterials, physically stable layer by layer (LBL) and multilayer films were developed for active food preservation applications. Herein, we propose for the first time, multifunctional and edible biopolymeric packages fabricated from gelatin (Gel), xanthan (Xan) and naturally crosslinked by Echinacea purpurea extract (EPE), which was the active ingredient. As displayed by FTIR and SEM, LBL casting and EPE crosslinking brought about strong dense, and compact composite structures resulting from a significant boost in the intramolecular H-bonding between the composing molecules and layers. Such phenomenon resulted in considerable enhancement in the films mechanical properties, oxygen, water vapor (WV) barriers, and antioxidant capacities at EPE concentration of 3 % as compared to pure gels and Gel/EPE blends. More importantly, EPE release patterns were more controlled in acidic environments than in aqueous conditions over 120 h. Remarkably, multilayer Gel/EPE/Xan treatment reduced impressive 95 ± 0.09 and 80 ± 0.13 % of Staphylococcus aureus and Salmonella enterica, respectively after 48 h. Eventually, the films wrapping succeeded in keeping Ricotta cheese samples properties much closer to those of the fresh ones in terms of weight loss, pH, visual appearance and microbiological analysis. LBL and multilayer films could substantially reduce the bacterial count by high 4.07 ± 0.17 and 3.97 ± 0.23 log CFU/g, respectively under chilled storage over 9 days. By virtue of these positive features, our modified films can be configured as affordable and eco-friendly alternatives for conventional plastic packaging.

Tackling the cytotoxicity and genotoxicity of cellulose nanofibers from the banana rachis: A new food packaging alternative

Cellulose nanofibrils from the banana rachis are a good alternative as packaging materials, food packaging, stabilizing agents, and functional food ingredients. To address the potential effects of ingested banana rachis cellulose nanofibrils (BR-CNFs), their toxicity in vitro and in vivo was evaluated using Caco-2 intestinal cells and mice, respectively. The results showed that BR-CNFs did not cause cytotoxic effects at the concentrations evaluated on Caco-2 cells. In addition to cytotoxicity tests, genotoxicity assays using comet assay indicated that Caco-2 cells showed no DNA damage at the concentrations of CNFs tested. Finally, acute in vivo cytotoxicity assays indicated that mice showed no sign of pathogenesis or lesions in the liver, kidney, or small intestine when treated with a single dose of BR-CNFs. Moreover, when the mice were treated daily for a month with BR-CNFs no hyperplasia or hypertrophy was observed in any of the organs evaluated. Additionally, biochemical parameters such as blood chemistry, creatinine, liver enzymes, and renal function showed that the BR-CNFs do not cause organ damage. Overall, this study shows that BR-CNFs are neither cytotoxic nor genotoxic. In conclusion, these studies are essential to guarantee the safety of this high value-added product in the food industry.

The relationship between green packaging awareness, initiatives, and behavior: an exploratory study on India rural population

Purpose This study aims to investigate the antecedents and consequences of green packaging behavior (GPB). A conceptual model has been developed wherein green packaging awareness (GPA) and green packaging initiatives (GPI) are precursors of GPB, and environmental concern and availability of various green packaging alternatives are moderators. The outcomes of GPB in terms of environmental and personal benefits are examined. Design/methodology/approach Unlike most papers focusing on green packaging from a marketing perspective, this study explores the behavior of rural households from 47 villages in southern India. A carefully crafted survey instrument was developed, and data were collected from 395 respondents. After checking the instrument’s psychometric properties, the results were analyzed using Hayes’s PROCESS macros. Findings The results indicate that GPA and GPI are positively associated with GPB, GPA predicts GPI, and GPI mediates the relationship between GPA and GPB. Furthermore, findings suggest that environmental concern moderates the relationship between GPI and GPB, and the three-way interaction between the availability of green packaging (second moderator), environmental concern (first moderator), and GPI influences the GPB. Moreover, the outcomes of GPB in terms of environmental and personal benefits are established. Research limitations/implications This research has several theoretical implications. It documents that individual awareness of green packaging is a precursor to GPB. This study focused on the rural population from a developing country (India) and hence may suffer from a lack of generalizability across developed nations. However, the results could be generalizable across other developing nations worldwide. Practical implications This study motivates individuals to engage in proenvironmental behavior. Moreover, it highlights the importance of GPB in deriving environmental and personal benefits. It is also equally crucial for individuals to engage in proper waste management practices so that the environment is not polluted. Social implications The findings from this research are helpful to society as it focuses on the proenvironmental behavior of individuals. Particularly concerning packaging, this study points out that buying products with green packaging and reusing and recycling such packages is essential to protect the environment. Originality/value This study fills the gaps in the literature by focusing on the GPB of the rural population. To the best of the authors’ knowledge, the moderated-mediation model developed and tested in this research is the first of its kind and thus makes a significant contribution to the literature on green packaging and waste management.