This essay brings together J. K. Gibson-Graham’s diverse-economies framework and Kalyan Sanyal’s postcolonial capitalist development to unpack the heterogeneous economic processes of clay idol making practice in the Kumartuli neighborhood of Kolkata, India. This craft is rapidly getting transformed through state sanctions and corporate funding. Consequently, scholars have identified this encounter as this craftwork’s exposure to and absorption within capitalism. This essay unconventionally reads the differences within Kumartuli’s seemingly capitalist modes of production to make legible the absence of alternative discourses, thereby teasing out regimes of enterprises, coexisting class processes, and noncapitalist labor relations within a wage-labor setup. The paper examines the financial sector's sponsorship and the postcolonial state's development-driven governmentality, yet at the same time, identifies how they do not fully enroll the sector within capitalist production logic. Craft workers’ and women owner-artisans’ mundane counterhegemonic politics, which claims socio-economic justice, is seen as disrupting the processes of the accumulation economy.