α-Methylstyrene (1) was photo-oxidized in the presence of a series of alkylated dimethoxybenzenes as sensitizers in an oxygen-saturated MeCN solution to afford the cleaved ketone 2, epoxide 3, as well as a small amount of the ene product 4 in ca. 1 : 1 : 0.04 ratio. The relative rate of conversion was well-correlated with the fluorescence quantum yield of sensitizers. Thus, a non-singlet-oxygen mechanism is proposed, in which an excited sensitizer is quenched by (ground-state) molecular oxygen to produce a sensitizer radical cation and a superoxide ion (O), the former of which oxidizes the substrate, while the latter reacts with the resulting olefin radical cation (1+.) to give the major oxidation products. Photodurability of such electron-donating sensitizers is dramatically improved by substituting four aromatic H-atoms in 1,4-dimethoxybenzene with Me or fused alkyl groups, which provides us with an environmentally friendly, clean method of photochemical functionalization with molecular oxygen, alternative to the ene reaction via singlet oxygenation.