Triphenylmethine dyes are often used as the probes for studying the properties of micellar media and other organized solutions and the influence of the latter on the kinetics of the reactions. The reports by different authors are mainly devoted to the study of the accelerated alkaline fading of cationic triphenylmethine dyes, Ct+, in micelles of cationic surfactants, whereas the presence of anionic surfactants strongly decelerates the reaction Ct+ + HO– → carbinol. At the same time, the anionic dyes interact with hydroxide ion much more slowly even in cationic surfactant micelles. For instance, as shown by Grunwald and Duynstee as early as 1959, for a sulfonephthalein dye bromophenol blue anion, BPB2−, the reaction occurs so slowly that it is impossible to determine the rate constant. Hence, all the regularities of the nucleophilic attack of the hydroxide ion in cationic micelles were until now studied using cationic dyes. Therefore, it seemed to be significant to find an anionic triphenylmethine dye electrophilic enough to examine the rate of its reaction with alkali in the presence of cationic surfactants. As such a dye, we used another sulfonephthalein dye, nitrophenol violet, NPV (3,3′-dinitrophenolsulfonephtalein), which meet the above condition. Indeed, it was possible not only to (quantitatively) describe the decelerating effect of cationic micelles on the reaction NPV2− + HO−, but also utilize it for comparing the most popular Piszkiewicz's, Berezin's, and Pseudophase Ion-Exchange models of micellar kinetics in CTAB and CTAOH solutions. Zwitter-ionic, non-ionic, and anionic surfactants were used as well. The obtained results allow generalizing the concept of micellar effects on the kinetics of nucleophilic attack and validating the above-mentioned theories. Also, the results demonstrate the usefulness of the dye NPV for studying of the nucleophilic attack in systems with positively charged colloidal particles. For instance, in addition to the electrostatic deceleration of the reaction between two anions on lowering the polarity of the medium it was shown that the cationic head groups in the Stern layer display a “diverting” influence on the HO– ion.