Sustainability plays a crucial role in the current context of the cement industry, and alkali-activated materials (AAMs) are emerging as eco-efficient alternative binders. On the other hand, the massive generation of red brick waste worldwide and its lack of a defined destination emphasizes this material as an alternative precursor that has been insufficiently explored in the literature. Based on this context, the present study aims to investigate the structural build-up, reaction kinetics, and rheological properties of alkali-activated pastes based on blast furnace slag (BFS) and red clay brick waste (RBCW). Fresh properties such as structural build-up, rheology, and reaction kinetics are lacking in the literature on RCBW-based AAMs, highlighting these properties as a research gap to be filled and discussed in depth in this paper. The flow sweep test was performed, linked to yield stress and viscosity properties. The structural build-up was evaluated by strain sweep and small amplitude oscillatory shear (SAOS) tests based on viscoelastic parameters: storage modulus, loss modulus, and phase angle. Isothermal calorimetry and in-situ FTIR were also conducted to complement the analysis and provide insight into the reaction kinetics, chemical structure, and product formation. Higher silica modulus (Ms) resulted in a lower structural build-up rate and a delayed reaction. Higher content of RCBW resulted in a delayed structuration process, which was linked to a delay in the precipitation of aluminosilicate gels. Early increase in the structural build-up in 25% and 50% RCBW blends (Ms = 1.0) is associated with the early formation of a well-percolated network.