Identity Alignment Research Articles

The Influence of Storytelling Techniques in Digital Marketing on Brand Loyalty: A Consumer Psychology Perspective

This study investigates the impact of storytelling techniques in digital marketing on brand loyalty, focusing on consumer psychology perspectives. The research aims to identify how storytelling, through emotional resonance, authenticity, and cultural relevance, fosters brand loyalty by creating deep, psychological connections with consumers. A qualitative research approach was applied, involving a systematic literature review of academic journals, books, and industry reports on storytelling, digital marketing, and consumer-brand relationships. The analysis was conducted using thematic coding, which categorized data into primary themes, including emotional engagement, brand authenticity, and cultural adaptation. Results indicate that storytelling effectively influences consumer loyalty by evoking emotional responses, establishing brand trust through authentic narratives, and enhancing engagement through culturally relevant content. Findings reveal that storytelling in digital marketing transforms brands into relatable entities, reinforcing loyalty through shared values and identity alignment. The study concludes with theoretical and managerial implications, suggesting that brands should prioritize authentic and culturally adaptive storytelling to cultivate lasting consumer loyalty in a competitive digital landscape. Future research should further examine the long-term effects of storytelling on loyalty across different digital platforms and cultural contexts.

The interplay of identity fusion, social norms, and pro-environmental behavior: an exploration using the dictator game

ABSTRACT This research investigated how identity fusion with environmental issues interacts with social norms to shape pro-environmental behaviors, elucidating the psychological structure underlying environmental ideological engagement. Building upon a measure of identity fusion that captures both relational and doctrinal components of Zmigrod ideology framework, we found that higher identity fusion positively predicted donations to an environmental association in a Dictator Game paradigm. Importantly, results revealed an interaction between identity fusion and norm source on donation amounts. For individuals lower in environmental identity fusion, pro-environmental norms had a greater impact when originating from a sourcesharing their worldview (low-fused) compared to a distant group (high-fused). However, for individuals with high fusion, norm source proximity did not significantly impact donations. By illuminating this interplay between the relational and doctrinal facets of ideological thinking, this research advances understanding of the social and psychological motivators of environmental actions. These findings highlight the importance of considering identity alignment and social dynamics in fostering ecological engagement.

Allies at Heart? A Study of Ideational Continentalism in Canadians’ Foreign Policy Attitudes

Abstract The United States has long represented one of Canada's primary international allies. This partnership has remained strong despite turbulent times in the relationship, such as the one brought forth by the Trump presidency. Our article seeks to understand the sources of such continuity through the lens of continentalism. While historical accounts of continentalism have portrayed it as a passive force stemming from Canada's material self-interest, scholars have recently identified the emergence of an evolved form of continentalism that represents a dominant idea and a coherent analytical framework in Canadian foreign policy. Has this new form of continentalism indeed gained widespread acceptance among Canadians? We answer this question by considering continentalism in the ideational realm. Using novel public opinion data, our analysis investigates whether continentalist attitudes have become embedded in Canadians’ national identity and foster closer alignment preferences vis-à-vis the United States. We find significant and robust evidence of such effects.

Analyzing the influence of the sustainability shift in European building codes on the alignment of identity, practice, and knowledge in commercial real estate firms

Sustainability has become a key concern across multiple sectors, including commercial real estate. Due to environmental challenges, numerous new European building regulations emphasize sustainability, pushing businesses to adapt. This research examines the effect of these sustainability-driven changes in European building codes on commercial real estate companies by utilizing the identity-practice-knowledge framework. Existing studies highlight external pressures and catalysts for change, while insights from seven interviews with industry experts reveal internal challenges, such as the need for additional expertise, and opportunities, such as enhancing sustainable practices. This paper explores how the shift in European building regulations impacts the alignment of identity, practice, and knowledge within commercial real estate firms and identifies the priorities these companies must address. The findings aim to assist these firms in preparing for the sustainability transition and in designing effective change processes for a seamless transformation.

The Dietetics Profession Privilege Scale: Development, Psychometric Testing, and Application Among a Diverse Cohort of Dietetics Professionals

BackgroundPrivilege (defined as the unearned advantage or disadvantage experienced by social groups resulting from structural power differences) impacts efforts to create a diverse and inclusive dietetics profession. Yet, no current measures exist to assess and observe privilege, and the relative privilege among dietetics professionals (DPs) is unknown. ObjectiveThe purpose of this study was to develop and validate a scale to measure DP privilege and to use that scale to assess privilege among a sample of DPs in the United States. DesignThe initial scale was developed by the research team and the psychometrics were assessed using a 3-phase cross-sectional study exploring construct, content and face validity, and test–retest reliability. Participants/settingA survey with content experts (n = 18), cognitive interviewees (n = 12), and a survey of DPs (n = 900) were conducted online and over Zoom during 2021. Statistical analysesExploratory factor analysis, 1-way analysis of variance, Cronbach’s α, and descriptive statistics were used to assess the final instrument and identify correlates of privilege. ResultsFindings indicate that the 29-item Dietetic Profession Privilege Scale has good validity and reliability across 6 domains (ie, treatment in training, identity alignment, resource access, cultural access, financial access, and physical access). The mean (SE) privilege score among the current sample of DPs was 45 (10.2) out of 58 points, with the greatest gaps between racial and ethnic groups, where White DPs (n = 540) had a mean (SE) score of 49.7 (0.33), followed by a mean score of 41.0 among Middle Eastern/North African DPs (n = 9); mean score of 40.0 for the Native Hawaiian and Pacific Islander–identifying DP; mean (SE) score of 39.8 (0.93) among DPs with 2 or more racial or ethnic identities, including White (n = 68); mean score of 35.7 among DPs with 2 or more marginalized racial or ethnic identities (n = 6); a mean (SE) score of 35.3 (1.07) among Black or African American DPs (n = 51); a mean (SE) score of 34.3 (0.93) among Asian DPs (n = 67); a mean (SE) score of 33.4 (0.91) among Latino, Hispanic, and Chicano DPs (n = 71); and a mean (SE) 29.4 (3.42) among American Indian and Alaskan Native DPs (P < .001 for all racial and ethnic groups in which n > 10; SE not indicated for groups when n < 10). DPs with dominant group identities were found to have statistically higher privilege scores than their peers with marginalized identities in several areas, including race, gender, sexual orientation, income, socioeconomic status, neurodivergence, and ableness, and scored higher on the privilege scale than their peers with marginalized identities. ConclusionsThe Dietetics Profession Privilege Scale is a valid and reliable scale that demonstrates the ability to distinguish differences in privilege between DPs in the interest of reducing bias and achieving inclusion, diversity, equity, and access with the profession.

Non-dispensing pharmacists integrated into general practices as a new interprofessional model: a qualitative evaluation of general practitioners’ experiences and views

BackgroundA new interprofessional model incorporating non-dispensing pharmacists in general practice teams can improve the quality of pharmaceutical care. However, results of the model are dependent on the context. Understanding when, why and how the model works may increase chances of successful broader implementation in other general practices. Earlier theories suggested that the results of the model are achieved by bringing pharmacotherapeutic knowledge into general practices. This mechanism may not be enough for successful implementation of the model. We wanted to understand better how establishing new interprofessional models in existing healthcare organisations takes place.MethodsAn interview study, with a realist informed evaluation was conducted. This qualitative study was part of the Pharmacotherapy Optimisation through Integration of a Non-dispensing pharmacist in primary care Teams (POINT) project. We invited the general practitioners of the 9 general practices who (had) worked closely with a non-dispensing pharmacist for an interview. Interview data were analysed through discussions about the coding with the research team where themes were developed over time.ResultsWe interviewed 2 general practitioners in each general practice (18 interviews in total). In a context where general practitioners acknowledge the need for improvement and are willing to work with a non-dispensing pharmacist as a new team member, the following mechanisms are triggered. Non-dispensing pharmacists add new knowledge to current general practice. Through everyday talk (discursive actions) both general practitioners and non-dispensing pharmacists evolve in what they consider appropriate, legitimate and imaginable in their work situations. They align their professional identities.ConclusionsNot only the addition of new knowledge of non-dispensing pharmacist to the general practice team is crucial for the success of this interprofessional healthcare model, but also alignment of the general practitioners’ and non-dispensing pharmacists’ professional identities. This is essentially different from traditional pharmaceutical care models, in which pharmacists and GPs work in separate organisations. To induce the process of identity alignment, general practitioners need to acknowledge the need to improve the quality of pharmaceutical care interprofessionally. By acknowledging the aspect of interprofessionality, both general practitioners and non-dispensing pharmacists will explore and reflect on what they consider appropriate, legitimate and imaginable in carrying out their professional roles.Trial registrationThe POINT project was pre-registered in The Netherlands National Trial Register, with Trial registration number NTR-4389.

Implications of Patient–Provider Concordance on Treatment Recommendations for Carpal Tunnel Syndrome

Differences in the utilization of carpal tunnel release (CTR) by Blacks and women are well documented, but less is known regarding the impact of patient-provider concordance on treatment recommendations. To investigate this, we surveyed hand surgeons using hypothetical scenarios to evaluate variations in treatment recommendations for carpal tunnel syndrome based on patient-related factors and patient-provider concordance. Three pairs (six total) of hypothetical scenarios with clinical symptoms of carpal tunnel syndrome were created varying sex, race, and occupation. We used names as a proxy for sex and race. Occupation included manual laborers, secretaries, athletes, and retirees. American Society for Surgery of the Hand members were emailed an anonymous web-based link to participate. We used descriptive statistics to analyze the scenario-based treatment recommendations. We identified 3,067 eligible members for participation; 770 surgeons responded (25%) and provided recommendations for 3,742 scenarios. For scenarios involving symptomatic patients without electrodiagnostic studies (EDS), with normal EDS, and with abnormal EDS, no difference was noted in surgeon treatment recommendations based on patients' race, sex, and occupation. Surgeons recommended EDS for 31% and 32.8% of the scenarios with Black female and White male patients, respectively, who did not have EDS at presentation and CTR for 32.3% and 33% of White females and Black males with normal EDS, respectively. Among retired Black female and White male patients older than 80 years of age with abnormal EDS, surgeons recommended CTR in 89.9% and 89.3% of them, respectively. For patient-provider racially concordant pairs, White surgeons recommended CTR to a similar proportion of Black and White hypothetical patients; however, Black surgeons recommended CTR to a greater proportion of patients with Black-sounding names. We found that surgeon treatment recommendation was not associated with patient race, sex, or occupation; however, differences did emerge based on patient-provider racial concordance, suggesting that alignment of patient and provider identities may influence treatment recommendations. Prognostic III.

Emerging and comparative genomic analysis of a novel plasmid carrying blaKPC-2 in Citrobacter freundii

Objective: To explore the drug resistance mechanism and gene structure characteristics of a carbapenemase-producing novel incompatibility group plasmid pNY2385-KPC from Citrobacter freundii. Methods: A multi-drug resistant strain was obtained from urine samples of patients with fever in the emergency ward of Li Huili Hospital, Ningbo Medical Center. Bacterial species was preliminary identified and finally confirmed by 16S rRNA gene amplification and the average nucleotide identity alignment, respectively. The minimum inhibitory concentrations of the antimicrobial agents were determined by VITEK 2 Compact System. The complete genome sequence was obtained by "third-generation" sequencing methods, and then detailed annotation of gene function and comparative genomic analysis of plasmid structure were carried out by BLASTP/BLASTN, RefSeq, ConservedDomains, ResFinder, Isfinder, etc. Results: The pNY2385-KPC carried by citrobacter freundii NY2385 belonged a novel incompatibility group, and contained blaKPC-2 and conjugative transfer (type Ⅳ secretory system, T4SS) genes, which could induce conjugative transfer. A total of 15 plasmids of the same type as pNY2385-KPC were retrieved by NCBI, which were from Citrobacter freundii, and the rest were from Serratia marcescens, Escherichia coli, Enterobacter cloacae, Klebsiella pneumoniae, Raoultella planticola and other bacteria, and were broad-host-range plasmids. The sequence comparative analysis of all 6 of the novel plasmid from Citrobacter freundii showed that the structure of the novel plasmid had certain conserved property, with Tn6296 variant structure carrying blaKPC-2, and plasmid pCF1807-3 had both repApNY2385-KPC and repAIncX8. Conclusion: The pNY2385-KPC type plasmids in Citrobacter freundii carried blaKPC-2 resistance gene, which were divided into two subtypes: repApNY2385-KPC single replicator and repApNY2385-KPC/repAIncX8 complex replicator, belonging to broad-host-range plasmids. And as a mobile genetic element, the plasmids promote the spread of blaKPC-2.

Why adolescents conform to high-status peers: Associations among conformity, identity alignment, and self-esteem.

This study examined whether conformity to high- but not low-status e-confederates was associated with increases in identification with popular peers and subsequent increases in self-esteem. A sample of 250 adolescents (55.1% male; Mage = 12.70 years; 40.3% White, 28.2% Black, 23.4% Hispanic/Latino, and 7.7% multiracial/other) participated in a well-established experimental chat room paradigm where they were exposed to norms communicated by high- and low-status e-confederates. Results revealed that for boys in the high-status condition only, but not girls, the positive relation between conformity and self-esteem was mediated by greater response alignment with popular peers. These findings bolster prior research by suggesting that conformity to popular peers may be partly motivated by drives for self-esteem and alignment with a valued reference group.

“Aligned, Misaligned, or Maligned?”: How Identity Alignment Governs Authenticity Perceptions

“Aligned, Misaligned, or Maligned?”: How Identity Alignment Governs Authenticity Perceptions

Crystallographic Texture and Substructural Phenomena in 316 Stainless Steel Printed by Selective Laser Melting.

There is a fast-growing interest in the use of selective laser melting (SLM) for metal/alloy additive manufacturing. Our current knowledge of SLM-printed 316 stainless steel (SS316) is limited and sometimes appears sporadic, presumably due to the complex interdependent effects of a large number of process variables of the SLM processing. This is reflected in the discrepant findings in the crystallographic textures and microstructures in this investigation compared to those reported in the literature, which also vary among themselves. The as-printed material is macroscopically asymmetric in terms of both structure and crystallographic texture. The <101> and <111> crystallographic directions align parallel with the SLM scanning direction (SD) and build direction (BD), respectively. Likewise, some characteristic low-angle boundary features have been reported to be crystallographic, while this investigation unequivocally proves them to be non-crystallographic, since they always maintain an identical alignment with the SLM laser scanning direction, irrespective of the matrix material's crystal orientation. There are also 500 ± 200 nm columnar or cellular features, depending on the cross-section, which are generally found all over the sample. These columnar or cellular features are formed with walls made of dense packing of dislocations entangled with Mn-, Si- and O-enriched amorphous inclusions. They remain stable after ASM solution treatments at a temperature of 1050 °C, and therefore, are capable of hindering boundary migration events of recrystallization and grain growth. Thus, the nanoscale structures can be retained at high temperatures. Large 2-4 μm inclusions form during the solution treatment, within which the chemical and phase distribution are heterogeneous.

Math Attitudes and Identity of High Schoolers Impacted through Participating in Informal, Near-peer Mentoring

Research in mentoring has shown that students may at times be more willing and able to absorb information that is delivered to them by their near-peers, rather than by traditional figures of authority, like teachers and professors. In this study, underrepresented minority high school students participated in an informal learning experience that was led by college students who were "near-peers" to the high schoolers. Students were engaged by participating in interactive MathShows, following a Math Social Media Campaign, and attending a summer Math Internship. Participants in the quantitative component of the study included N = 559 U.S. high schoolers who were from predominantly (99%) Hispanic ethnic backgrounds. The qualitative component of the study involved another 19 students from the same school. The mixed methods study addresses associations between high schoolers’ attitudes toward mathematics and their identity alignment, as well as classes of reasons that students gave for their identity alignment. Interactions with the college near-peers that occurred during the experiential learning intervention are also discussed. Results of this study address the goal of broadening participation of underrepresented student groups in STEM careers.

War and integration. The Russian attack on Ukraine and the institutional development of the EU

ABSTRACT How does the Russian war in Ukraine affect European integration? Bellicist theories predict a push towards federation, marked by a centralization of fiscal, coercive and administrative core state powers at the EU level. But is it happening? We examine two main conditions of bellicist integration. The ‘functional’ condition refers to the efficiency gains of centralization: no federation without functional benefit. The ‘political’ condition refers to a threat-induced alignment of interests and identities that makes centralization politically viable: no federation without public support. We gauge both conditions during the early months of the war and explain why they have not pushed the EU towards centralized federation but, to the contrary, towards decentral alliance. We discuss issue-specific differences in defence, energy and fiscal policy and conclude with some general theoretical implications.

Work–faith integration in the neoliberal age: Women professionals’ alignment of evangelical identity with professional identity in South Korea

Prior studies on work–faith integration have only explained professionals’ negotiation of religious and professional identities within one occupational setting, overlooking how the negotiation diverges in the soaring force of neoliberal regime that intersects with gendered workplace culture. Drawing on in-depth interviews with Korean evangelical women professionals, the article demonstrates how women, proportionately more religious than men, arrive in the alignment of two identities at the workplace. The research finds two patterns of alignments: (1) individual moralising, which is achieved through displaying the narratives of calling and participating in expressive activities, and (2) selective compartmentalising, which is obtained through the practices of setting flexible boundaries and turning evangelical language off. Bringing a neoliberal and gendered perspective to the categorisation of workplaces, this study argues that women are likely to display higher degrees of faith and more evangelical language within less neoliberal-oriented, feminised workplaces than in neoliberal-oriented, masculine ones.

An Investigation Into Slogan Design On Creating Slogan–Brand Alignment

As the COVID-19 pandemic has reshaped consumers’ perceptions of brand messaging, advertisers are revisiting their messages and investing more heavily to strengthen brand identity alignment. Brand identity alignment is the configuration of all semiotic components— brand name, logo, and slogan—used to support a company’s desired brand image. With semiotic theory and congruence theory used as foundations, this paper examines attributes of slogans that affect their alignment with brand identity. Using data from a large-scale field study, followed by a validation study using senior advertising managers, the authors find that message clarity and creativity enhance, whereas a jingle in a slogan message reduces, the slogan–brand alignment.

Multiparametric magnetic resonance imaging for radiation therapy response monitoring in soft tissue sarcomas: a histology and MRI co-registration algorithm.

Rationale: To establish a spatially exact co-registration procedure between in vivo multiparametric magnetic resonance imaging (mpMRI) and (immuno)histopathology of soft tissue sarcomas (STS) to identify imaging parameters that reflect radiation therapy response of STS. Methods: The mpMRI-Protocol included diffusion-weighted (DWI), intravoxel-incoherent motion (IVIM), and dynamic contrast-enhancing (DCE) imaging. The resection specimen was embedded in 6.5% agarose after initial fixation in formalin. To ensure identical alignment of histopathological sectioning and in vivo imaging, an ex vivo MRI scan of the specimen was rigidly co-registered with the in vivo mpMRI. The deviating angulation of the specimen to the in vivo location of the tumor was determined. The agarose block was trimmed accordingly. A second ex vivo MRI in a dedicated localizer with a 4 mm grid was performed, which was matched to a custom-built sectioning machine. Microtomy sections were stained with hematoxylin and eosin. Immunohistochemical staining was performed with anti-ALDH1A1 antibodies as a radioresistance and anti-MIB1 antibodies as a proliferation marker. Fusion of the digitized microtomy sections with the in vivo mpMRI was accomplished through nonrigid co-registration to the in vivo mpMRI. Co-registration accuracy was qualitatively assessed by visual assessment and quantitatively evaluated by computing target registration errors (TRE). Results: The study sample comprised nine tumor sections from three STS patients. Visual assessment after nonrigid co-registration showed a strong morphological correlation of the histopathological specimens with ex vivo MRI and in vivo mpMRI after neoadjuvant radiation therapy. Quantitative assessment of the co-registration procedure using TRE analysis of different pairs of pathology and MRI sections revealed highly accurate structural alignment, with a total median TRE of 2.25 mm (histology - ex vivo MRI), 2.22 mm (histology - in vivo mpMRI), and 2.02 mm (ex vivo MRI - in vivo mpMRI). There was no significant difference between TREs of the different pairs of sections or caudal, middle, and cranial tumor parts, respectively. Conclusion: Our initial results show a promising approach to obtaining accurate co-registration between histopathology and in vivo MRI for STS. In a larger cohort of patients, the method established here will enable the prospective identification and validation of in vivo imaging biomarkers for radiation therapy response prediction and monitoring in STS patients via precise molecular and cellular correlation.

Judicial Systems and Authoritarian Transitions

For several decades, development policy specialists and donor agencies have championed investment in the judicial systems of developing countries to promote economic growth and, eventually, democracy. The assumption of a causal link among these three phenomena motivates donors’ investments in the physical and human capacity of the legal system. Some reforms are narrowly focused—better enforcement of property rights and contract law—conducive to enhanced trade and investment. Although these narrow reform programs imply that political liberalisation is an ultimate objective, studies are unable to substantiate causality between the rule of law, economic growth and democracy [Carothers (2003)]. Autocratic regimes may establish courts to protect the property rights of regime insiders and to expropriate the rights of outsiders. In our view a rule of law will have emerged only once the state has achieved legitimacy in the hearts and minds of citizens. The idea that better rule of law would generate economic growth, which would in turn build constituencies for democratic reforms will be questioned in this paper. An alternative view will be suggested, most notably the alignment of national identity with the institutions of the state is critical to establishing a rule of law.

‘My brother from another mother’

Abstract Studies in linguistics and anthropology have demonstrated that kinship systems and cultural practices change upon contact with other languages and cultures; however, creole kinship systems are generally overlooked. This paper examines the kinship terminology used by the Portuguese Settlement community in Malacca, Malaysia. The mapping of this kinship terminology is based on the division into terms of address and terms of reference, using three theoretical frameworks (‘identity alignment’, ‘language as an act of identity’, and ‘partial reciprocal diffusion’), while also taking into account Malacca Creole Portuguese, the standard variety of Malay, Baba Malay, Chetti Malay, Dutch, and English. The findings point to the existence of parallel kinship systems within the same language and indicate lexical connections to the other creole communities in Malacca (namely, Chettis and Baba-Nyonya). Accordingly, the terminology is divided into two segments: one oriented to the Portuguese superstrate and one toward the substrates and adstrates.

Update in Adult Transgender Medicine.

Transgender people often face barriers in health care due to lack of access to care, lack of knowledgeable healthcare professionals, discrimination, and gaps in medical and mental health research. Existing research on transgender health has focused heavily on mental health, HIV/AIDS, sexually transmitted diseases/infections, and substance abuse. Gender-affirming hormone therapy and/or surgery allows for some alignment of biology and gender identity. Gender-affirming care may offer quality-of-life benefits, which may outweigh modest concerns related to exogenous hormone therapy. The Endocrine Society treatment guidelines were revised in 2017, and this article reviews recent data that might inform a future guideline revision. Future longitudinal research is needed to close the gap in knowledge in the field of transgender medicine.

Wearing hats and blending boundaries: harmonising professional identities for clinician simulation educators

Many clinicians working in healthcare simulation struggle with competing dual identities of clinician and educator, whilst those who harmonise these identities are observed to be highly effective teachers and clinicians. Professional identity formation (PIF) theories offer a conceptual framework for considering this dilemma. However, many clinician simulation educators lack practical guidance for translating these theories and are unable to develop or align their dual identities.An unusual experience involving the first author’s suspension of disbelief as a simulation facilitator sparked a novel reflection on his dual identity as a clinician and as a simulation educator. He re-framed his clinician and simulation ‘hats’ as cooperative and fluid rather than competing and compartmentalised. He recognised that these dual identities could flow between clinical and simulation environments through leaky ‘blended boundaries’ rather than being restricted by environmental demarcations.This personal story is shared and reflected upon to offer a practical ‘hats and boundaries’ model. Experimenting with the model in both clinical and simulation workplaces presents opportunities for PIF and alignment of dual identities. The model may help other clinician simulation educators navigate the complexities of merging their dual identities.