With the rapid development of social media, people can access a large amount of data in a short period of time, and big data technology has emerged. With the vigorous development of cloud computing and big data, the method of mining audience interests through a large amount of data to guide film and television creation has attracted more and more attention from experts and scholars. In order to understand the current situation of film and television drama creation in China and provide suggestions for the shortcomings in the industry, this article mainly analyzes the application of intelligent algorithms for traffic prediction models and big data analysis in film and television creation. This intelligent algorithm can predict the potential audience of movies or TV dramas, helping producers and investors make decisions. This system utilizes artificial intelligence technology to select suitable actors for characters based on their matching degree and past work performance. This article applies intelligent algorithms to big data processing to improve the accuracy of data processing. This article explores the application of intelligent algorithms and big data analysis in film and television creation. Using machine learning algorithms to predict the potential audience of a movie or TV series based on historical data, providing decision-making basis for investors and producers. This system utilizes AI technology to select suitable actors for characters based on their matching degree with characters and past work performance, improving the scientific and accurate selection of roles. The application of these technologies helps to improve production efficiency and quality, reduce costs and risks, and inject new impetus into the sustainable development of the film and television industry.