Observations of policy interactions in developing an Alaska natural gas pipeline suggest that informants register historical details of energy market restructuring differently than how such details appear to scholars of the natural gas industry. In this article, I present this contrast by reference to the Articraft, a graphic created and disseminated by energy consultants. I employ the Articraft in order to illustrate how industry practitioners encounter a singular idea from a distinct historical period of market restructuring. I argue that the aura of the Articraft provides an example of the imitable character of ethnographic authority: its capacity, that is, for fragmenting the influence scholars assign to history.