Indonesian Airline Research Articles

The Effect of Electronic Word of Mouth (E-Wom) and Brand Image on Repurchase Intention Moderated by Brand Trust in the Garuda Indonesia Airline

Repurchase intention is a commitment of a customer formed as a consumer purchases a product or service. Many factors influencing repurchase intention, including the E-Word of Mouth (E_WOM), brand image and brand trust. E-WOM is an effective tool for building brand awareness, creating hype in the market, influencing purchasing decision and developing brand loyalty. Brand image is a description of association of consumer beliefs in a particular brand. Brand Trust is a customer's desire to rely on a brand at any cost. The present study is a survey using an associative quantitative approach aimed at determiniong the effect of E-WOM and brand image on repurchase intention moderated by brand trust. The population of the study included all customers of Garuda Indonesia airline who have used the airline in the past year, especially the Garuda Indonesia Medan, which amounted to 36,000 during 2019. The sampling method used a sample formula with certain criteria so that were 100 samples. The data collection method used a questionnaire. Data analysis used path analysis. The results of the the study showm that E-WOM has a significant effect on Brand Trust. Brand Image has a significant influence on Brand Trust. Brand Trust has a significant positive effect on the Repurchase Intention variable. E-WOM has a significant positive effect on variable Repurchase Intention. Brand Image has a significant effect on the Repurchase Intention variable through Brand Trust. E-WOM has a significant positive effect on variable Repurchase Intention through Brand Trust. Brand Image has a significant effect on the Repurchase Intention. In other words, Brand Trust is proven to moderate the influence of Brand Trust on Repurchase Intention. It is recommended that Garuda Indonesia Airlines provide consistent, fast and quality service so that it gets positive reviews from customers which will increase Repurchase Intention of Garuda Indonesia flight tickets. Keywords: E-WOM, Brand image, brand trust, repurchase intention.

Indonesia Airlines' Competitive Strategies

For business companies, making a profit is final, so there are various ways to do it, including using a fixed-target marketing strategy. As an airline company, of course we are aware of the effect of price and service, considering that the airline business is included in the luxury business category. So paying attention to aspects of price and service is a necessity in getting big profits. Therefore, this research was conducted to see the increase in the decision to use Citilink Indonesia airline from the perspective of price and service strategy. The method used is quantitative with regression analysis. The unit of analysis is Citilink airline customers, totaling 98 people with incidental sampling technique. The results of the study suggest that the service variable dominates consumer decisions in using airline services. This indicates the importance of service as a business icon. While the effect of the price variable is still below 50%. This explains that price is a factor used as a supporting influence on the service aspect, thus there will be a strengthening of consumer decisions in using Citilink Indonesia airlines by 48% (the impact value of the two variables).

Manajemen Strategi Dalam Menghadapi Persaingan Bisnis Pada Maskapai Garuda Indonesia di Bandara Internasional I Gusti Ngurah Rai Denpasar

Abstract. 
 The tourism industry is very important in the country's economy, especially the island of Bali. This is dominated by air routes or airports, namely I Gusti Ngurah Rai International Airport. The existence of an airline or flight plays an important role in visiting trips. One of the biggest airlines "Garuda Indonesia" which brings tourist visits continues to increase. The purpose of this study is to determine the internal and external factors of the Garuda Indonesia Airline and to determine the competitive strategy adopted by the Garuda Indonesia Denpasar airline in order to maintain or increase market share in business competition. The type of data used is qualitative and quantitative (combination), the analysis uses the SWOT analysis method. Methods of data collection through observation, documentation, interviews and distributing questionnaires of 25 respondents consisting of top to middle level management. The data analysis technique used validity and reliability tests which were then processed into the I-E Matrix, SWOT Diagram and Matrix. Based on the results of the research, it shows that the position of the airline Garuda Indonesia Depasar is in cell 1 (one), namely implementing the Growth Strategy and is located in quadrant 1 (one), which is aggressive growth that can support the Growth strategy by increasing market share, namely with alternative strategies. SO, the development and utilization of the strengths and opportunities of the Garuda Indonesia airline Denpasar.

ANALISIS PELAYANAN COUNTER CHECK-IN CITILINK INDONESIA DENGAN MENGGUNAKAN METODE ANTRIAN DI ERA PANDEMI COVID-19

Tourism as one of the priority sectors that is developing in Indonesia has an impact on increasing number of air travelers in Indonesia. Air travel actors consist of various elements, one of which is tourists. During air travel, tourists need to go through the check-in process at the airport before they arrived in destination. This study aims to analyze the punctuality of the check-in counter service of Citilink Indonesia airline at Ground Handling company in PT Gapura Angkasa using the queuing theory and FIFO. Counter check-in services will refer to Ministerial Regulation Number 38, 2015. The quantitative descriptive method was chosen as the approach to this research. Services at Citilink Indonesia's check-in counters are analyzed using the multiple line queuing theory. In calculating the data, the queue observation is calculated, the queue time is recorded, and is equipped with an interview with the check-in counter frontliner. Based on the research results, Citilink Indonesia's counter check-in service at El-Tari Kupang Airport shows that: 1) The waiting time for air travelers in the queue is <20 minutes. 2) Service time for air travelers at the counter check at Citilink Indonesia per person is <2 minutes 30 seconds. The results of this study conclude that the Citilink Indonesia counter check-in service at El-Tari Airport, Kupang is in accordance with Ministerial Direction No. 38 of 2015. According to the result given, Check In Counter Citilink Indonesa has always been commited to give the best service quality for passenger, and obey health protocol while check-in process happens.

Rancangan Strategi Media Sosial PT XYZ pada Tahun 2021

PT XYZ is a low-cost airline or low-cost airline, which is actively engaged in developing the company's digital presence to increase transaction rates and assess relationships with relevant and trusted consumers. Recently, the aviation industry has faced tough challenges, especially the Covid-19 pandemic that has hit the world. Indonesian airline companies have long been active in building their digital presence to become market leaders, these airlines can use social media; Instagram, Facebook and Twitter. This research hopes to help PT XYZ increase its competitive advantage by analyzing the 3C method, namely Customer, Competitor, and Company analysis. The data obtained for the research is the result of survey data from apprenticeship reports, internet observations (netnography), and study report documents. With the data that has been obtained, a SWOT analysis is then carried out to find weaknesses, opportunities, and threats that the company could have. The results are then used to plan with the TOWS Matrix to produce several social media designs that can be implemented by PT XYZ. The resulting strategic design to increase corporate transactions are; (1) photo contest, (2) story contest, (3) open channels on Whatsapp social media (4) use Instagram Shops, and (5) collaborate with content creators on the Youtube platform. The strategic design undertaken is expected to increase consumer transactions in the B2C market.

A Study on the Influence of Promotion of Garuda Indonesia by Social Media on e–WOM, Online Ticket Sales, Brand Image, and Brand Loyalty During the Covid-19 Pandemic

This study investigates the impact brand identity of three of the promotional information characteristics of airline social media information quantity, credibility of information, and quality of information through electronic word-of - mouth (e-WOM). We did a survey 250 customers who had been using social media from Garuda Indonesia airlines to interpret and evaluate data obtained using structural equations. The findings of this study showed that the promotion of social media airlines had a positive impact on e-WOM, e-WOM had such a positive effect on the brand's image and e-WOM even had a noticeable impact on the selling of online tickets. This study sets out a model for social media information characteristics and can be used as basic data to illustrate how airlines can handle and use social media information.

How To Build Customer Loyalty: Through Customer Experience, Perceived Price, And Customer Satisfaction

The competition to get the highest Market Share among Low-Cost Carrier airlines in Indonesia is getting fierce. Airlines are competing to offer prices that are appropriate for passengers to perceive them in this era of tariff wars. The degree of satisfaction that is felt is needed to get loyal customers. The purpose of this research is to analyze the impact of customer experience and perceived price on customer loyalty through customer satisfaction. The method of analysis in this study uses the SEM-PLS (Structural Equation Model - Partial Least Square) method with 250 respondents taken by purposive sampling. The result of this research is there is effect positive and significant between customer experience on customer satisfaction and customer loyalty, also there is effect of perceived price on customer satisfaction and customer loyalty. Airlines must pay attention to the services provided to create a memorable experience for passengers and adjust prices to be accepted by passengers.

Analysis of Bunkruptcy Prediction With Altman Z-Score, Springate and Zmijewski Models Based Engineering Science (Case study at Garuda Indonesia Airline, Period Years of 2014-2017)

The purpose of this reseach is to analysis and to make a bunkruptcy prediction of the Garuda Indonesia listed on Indonesian Stock Exchange,and to find out what the best model used in a bunkruptcy prediction of company. Reseach method based on purposive sampling.The population of this reseach is a numbers of company financial reporting listed on Indonesian Stock Exchange, and the sample obtained from period years of 2014 to 2017. The analysis of technical data used is descriptive analysis with a helping microsoft excel software . The reseach finding, that based on Altman Z-Score, and Springate prediction model based engineering science, Company have experienced a potency of bunkruptcy since 2014 till 2017. Meanwhile Zmijewski prediction model based engineering science company has experienced a potency of bunkruptcy in 2014 and 2017. whrereas in 2015 and 2016, company is classificated as a healthy company. Based on result of the third models analysis mentioned, Zmijewski model is a better in bunkruptcy prediction of company.

Influence of Brand Equity and Service Quality on Purchase Decisions on Garuda Indonesia Airline Services

Airlines business growth rapidly in Indonesia and makes all of the airlines service company try to compete to be the best. Quality of service has been a key on marketing topic. Branding is one of the interesting topics for study also because branding is a competitive strategy. The purpose of this study is to examine influence of brand equity and service quality of purchase decision of Garuda Indonesia airlines. The samples for the study were 110 people who already using Garuda Indonesia airlines service at least once. Method of data collection using online questionnaire by Google Forms with Likert Scale 1-10. The techniques of data analysis using Structural Equation Modeling (SEM) AMOS program version 21.0 to verify the causality of two research hypothesis. The result of this research indicates that there was no influence between brand equity and purchase decision. Moreover, the research also indicates there was no influence between service quality and purchase decision.

A Case Study on Key Success Factors of Garuda Indonesia Airlines

The airline industry plays a vital role in stimulating social, and economic development. Thus, Garuda Indonesia implements various strategies and promotions to face the fast-changing pricing condition and the fierce competitive condition in the local and international markets. This study aims to systematically describe the characteristics of the factors improving Garuda Indonesia Airline’s profitability for its further opportunity exploration and to establish some limitations it is currently facing. To understand how they fully work and to provide more suggestions for the improvements of its overall operational activities, some data will be collected and analyzed.

THE MAPPING OF POSITIVE EMOTIONS IN COLOURS MAGAZINE: A NATURAL SEMANTIC METALANGUAGE APPROACH

Translating the concept of emotions is a task and mission for a translator to bear and solve. The translator needs to carefully determine the closest equivalent between the source language and the target language. Transferring the meaning of any kind of emotion lexicon might be regarded as quite challenging and interesting aspect to explore at the same time. The expression of emotion concepts must be transferred properly in the TL to avoid misunderstanding and misguiding. This study focused on dealing with two problems; categorization of emotion concepts and the mapping of Indonesian-English positive emotions. The aims of this study are to find out the categories of positive emotions based on aspect of cognitive scenario, and to analyze how the positive emotions are mapped. The data of this study were taken from bilingual Indonesian-English magazine entitled Colours by Garuda Indonesia Airlines. Observation method and note-taking technique were applied in collecting the data. In analyzing the data, the descriptive-qualitative method was also applied. The discussion of the problems utilizes the category of emotion based on aspects of cognitive scenario by Wierzbicka and Natural Semantic Metalanguage theory with paraphrasing technique in formulating explication are also by Wierzbicka. The results of this study showed that there are two categories of positive emotions; they are ‘something good happened’ and ‘good things will happen’. Furthermore, in mapping the positive emotions, there are some lexicons with similar meanings used and for the lexicons which were less appropriately translated in the TL; the translation suggestion weas given to make it more appropriate and acceptable.

The Role of ICAO (International Civil Aviation Organization) in Implementing International Flight Safety Standards

This study offers an assessment of the work of International Organizations regarding the Role of the International Civil Aviation Organization (ICAO) in implementing international aviation safety standards, focusing on PT Lion Airlines in Indonesia. The study assesses the role of ICAO’s goals for international aviation safety and analyses the organisation’s safety standards as applied in Indonesia to PT Lion Airlines. Descriptive analysis is employed to describe all events or processes that are taking place by collecting data and then analyzing and interpreting it in a hypothesis testing. Based on the results of this study, ICAO performs a valuable role in ensuring safety and security in international flights.
 Keywords: ICAO’s Role, Aviation, Safety

ANALISIS PENGARUH PROMOSI, INOVASI PRODUK DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI PERCEIVED VALUE (STUDI KASUS PADA MILENIAL YANG MENGGUNAKAN MASKAPAI GARUDA INDONESIA)

This research aims to determine the effect of Promotion, Product Innovation and Corporate Image on Purchase Decision through Perceived Value in a case study on millennials using the Garuda Indonesia airline. The sampling method used was probability sampling with certain criteria. The data collection technique used was by distributing questionnaires to 216 respondents aged 19-39 years who had used Garuda Indonesia at least 1-2 times. The data collected was then analyzed using path analysis using the SPSS 20 program. The results of this study indicate that Promotion, Product Innovation and Corporate Image have a significant effect on Perceived Value. Promotion has a significant direct and indirect effect on Purchase Decisions, while product Innovation and Corporate Image have a direct but insignificant effect on Purchase Decisions and indirectly have a significant effect on Purchase Decisions through Perceived Value. Perceived Value has a significant effect on Purchase Decisions for millennials using the Garuda Indonesia airline

Pengaruh Kepuasan dan Kepercayaan terhadap Loyalitas Penumpang Maskapai Garuda Indonesia di Bandar Udara Adi Soemarmo

<em>Increasing customer loyalty has become a popular topic for managers, consultants, and academics. Optimal service quality is expected to meet customer expectations, so that conditions will create customer satisfaction and loyalty. This study aims to determine the effect of satisfaction and trust on Garuda Indonesia airline passengers’ loyalty at Adi Soemarmo Airport, Boyolali. The type of this research is quantitative research. The data used in this study are primary data obtained through distributing questionnaires to Garuda Indonesia airline passengers at Adi Soemarmo Airport, Boyolali. Of the 100 questionnaires distributed to respondents, 68% response rate can be achieved. Analysis of the data used in this study is multiple linear regression analysis using SPSS version 20 as a data processing aid. The results showed that passenger satisfaction and trust significantly influenced the passengers’ loyalty of Garuda Indonesia airline.</em>

Peran Reputasi Perusahaan dalam Membangun Kepercayaan Pelanggan Maskapai Penerbangan

Research purpose to eximne role Corporate Reputation to Customer Trust development through service, contribution and image indicators. Reserarch using quantitative method with sample Garuda Indonesia Airlines’s Customer. Result by using regression analysis shown that Corporate Reputation have role to increase Customer’s Trust. Service and Contribution as indicator so has contibution for Trust development among Customer of Airline Service. Although image indicator has no impact to customer trust development. Furthemore this study has implication to examine role Corporate Reputation and Trust for behavioral intention for future research

MUNCULNYA PERUSAHAAN PENERBANGAN BARU DI TENGAH KRISIS EKONOMI

Even in an economic crisis, Indonesia still establishes at least and new scheduled airlines. This paper discusses the consequences of this phenomena in Indonesia airline industry it is a new agenda for ERA to maintain the health of competition industry.

Case Analysis Of Revenue Recognition Fraud Of Pt Garuda Indonesia (Persero) Tbk In 2018

The purpose of this study is to analyze cases of revenue recognition fraud at PT Garuda Indonesia that occurred for the 2018 financial statements. This case attracted public attention because PT Garuda as one of the leading state-owned airlines in Indonesia is known for its service performance. In order to achieve our research objectives, we investigated these fraud cases with a qualitative approach. The findings of the study are that PT Garuda Indonesia committed fraud by acknowledging compensation income for the right to install connectivity and entertainment service equipment on board and content management from the agreement with PT Mahata Aero Teknologi in the consolidated financial statements of PT Garuda Indonesia (Persero) Tbk in 2018. Action This is an intent or negligence and is included in the cook the book scheme, namely recognizing income before it can be recognized. Fraud is driven by industrial pressures in the form of unfavorable industrial conditions and financial pressures in which companies try to book maximum profits in order to achieve the target set. The result of the action is that the resulting financial statements are materially misleading.

The Effect of Experiential Marketing and Brand Image on Customer Satisfaction

Consumer satisfaction is important for a company. In an effort to meet customer satisfaction, many efforts can be done such as providing an unforgettable experience for consumers and creating a good brand image in the eyes of consumers. Garuda Indonesia is a company that applies the Garuda Indonesia Experience concept, which is a concept that is applied to provide a unique experience in an effort to gain customer satisfaction. This research method uses quantitative methods with purposive sampling and takes a total of 400 samples obtained through Google Form. The data analysis technique used is Structural Equation Modeling with LISREL. Based on the results of this study, the results show that experiential marketing has a positive and significant effect on customer satisfaction, brand image has a positive and significant effect on customer satisfaction, and experiential marketing and brand image have an effect on simultaneously customer satisfaction of Garuda Indonesia airlines.

Merpati NusantaraAirlines and the Challenges of Operating Again in the Deregulation of the Indonesian Aviation Industry

The research method with a qualitative descriptive approach through understanding some opinions of flight leaders, several other sources. The results of this study are an overview of all the results presented by some of the sources above, and the results of this study indicate that there is a need for strategic management, creating revenue from other sources. Airlines must maintain cash flow because it is related to sustainability. large, the growth of the middle class of passengers has increased the most, focusing on strategic routes that have not dealt directly with airlines that run the low cost carrier model, Low cost Carriers help create a surge in passengers so the government must arrange airlines that use the low cost carrier privilege, the Government must continue to build airport infrastructure. It is necessary to evaluate the business of airlines in Indonesia and, it is necessary to prepare human resources who understand the crisis and turn around strategies of Airlines. Merpati Nusantara Airlines is a state-owned enterprise formed in 1962 as an inter-island bridge in Indonesia, February 1, 2014 stopped operating due to financial problems, and high competition due to low entry barriers and market liberalization as a result of globalization. Dealing directly with airlines that run the low cost carrier model, Low cost Carriers help create a surge in passengers so the government must arrange airlines that use the privilege of low cost carriers, the Government must continue to build airport infrastructure, need an evaluation of the airlines business in Indonesia and, it requires preparation of human resources who understand will be a crisis and Turn around strategy from Airlines.

Indonesia’s Diplomacy on Flight Safety Issues

This paper aims to explain the development of aviation safety in Indonesia prior to the removal of the ban on flights of Indonesian Airlines by the European Commission during the 2007-2018 period, and to examine the diplomatic steps taken by the Indonesian government concerning the removal of the ban. This article employs a qualitative approach which is a literature study. Data were obtained from various official documents and reports, as well as articles and news related to the issue of Indonesian airline's flight ban by the European Commission. The results exhibit a lengthy diplomacy process that took place in the year 2007-2018, illustrating the weakness in the aviation safety aspect of Indonesia's aviation that must be improved. The Indonesian government must continue to strive for the independence of the country's national aviation sector so that it is able to take a prominent role internationally and not to heavily depend on the global transportation business. Economic integration in the aviation sector with all ASEAN countries must also be strengthened to balance the strength of the aviation industry in the European countries and the United States, especially following the horizontal agreement. With such integration in the aviation sector, it is hoped that Indonesia will be able to focus on regional market forces.