Among those who initiated the AIDS Memorial Quilt and acted as its guardians in the first years of its existence, stories abound concerning odd coincidences that happen around the quilt. These “woo‐woo” stories suggest that those memorialized on the quilt, who were mostly gay men at the quilt's inception, are somehow ongoingly present and active beyond death. This paper uses Foucault's notion of reverse discourse to make sociological sense of these stories. More specifically, I submit that woo‐woo stories can be seen as discourse that situates gay subjectivity in relationship to the supernatural, and therefore reverses the religious right's construction of gays as deserving of Cod's wrath and condemnation. I conclude with a discussion of some of the gains for gays, as well as limits to social change, that accompany the use of reverse discourse in this context.