Agricultural producers in the United States require timely and accurate information on critical issues, environmental crises, and best management practices to make effective production decisions and to remain competitive in a global economy. Sources of information (university departments, extension, industry, consultants, scientific and trade publications) often take a single discipline approach that makes it difficult for growers to process and utilize information effectively. The high cost of printed publications make frequent updates impractical, while rapidly changing technologies and issues demand continual publication changes and updates. The rapid development and peer review of multi-discipline, research based information is possible through computer information transfer technology. The Univ. of California's Vegetable Crops Research and Information Center (VRIC) has developed a new World Wide Web site to disseminate peer-reviewed fact sheets, research results, updated publications, and multi-media educational resources relating to critical issues, best management practices, postharvest handling, and marketing of vegetable crops. The website disseminates multi-discipline information originating from the Univ. of California, the USDA, and cooperating agencies and universities. The VRIC website proactively sends peer-reviewed critical issue fact sheets to selected news media, government, industry, and academic contacts. These fact sheets help personnel frequently contacted by the media during crises to answer questions effectively. The website directs visitors to additional agricultural information resources and contains information on careers and educational opportunities available in the field of vegetable crops.