Purpose - the study of theoretical and practical aspects of investment attractiveness of agricultural enterprises in Kazakhstan based on the analysis of the volume of attracted investments in the agro-industrial complex. Methods - research, descriptive and analytical types of strategies are used in combination with methods of formalization, abstraction, statistical processing and visualization of data. Results - in the authors' opinion, despite the fact that the agrarian sector is economically and socially significant for the rural areas of the republic, it remains unattractive for investors. Investment in the agrarian sector and the growth of investment projects in the agro-industrial complex are constrained by the acute shortage of financial resources, underdeveloped material, technical and technological base, and low effective demand of the population. Investments form the production potential and determine the competitive position of regions. The article considers the problems that hinder the increase in investment activity. The role of the state in the management of investment processes is revealed. The factors hindering the inflow of investment and measures to increase the volume of financial injections into agriculture are shown. Conclusions - creation of favorable investment climate in agro-industrial production and activation of investment activity of economic entities is one of the most urgent tasks of agro-industrial complex development. Based on the realities of the economic situation in the agricultural sector, it is necessary to mobilize its internal reserves, the formation of an effective market infrastructure, the growth of solvency of agricultural producers, the strengthening of state support. Only in this case the conditions for investment attractiveness will be formed and the degree of saturation of the food market of the country with the products of own production will increase, the possibility of renewal of fixed assets of the industry will appear.