Aggressive Growth Strategy Research Articles

TOWS Analysis on Recissbar to Increase Its Competitiveness

This study aims to analyze Recissbar's internal and external factors in order to define strategies to increase its competitiveness. Recissbar is a small business in Bandung (Indonesia) that sells traditional Indonesian foods that are very popular in the community. After collecting primary data (from an in-depth interview with the owner of the company), an External Factor Analysis Summary (EFAS) and an Internal Factor Analysis Summary (IFAS) were conducted. Once the company's strengths, weaknesses, opportunities, and threats were identified and a scoring system was established to separate the points that required attention, an analysis using a TOWS graph was performed to determine the most appropriate strategy to implement in the company. This study is descriptive in scope. According to the results and the scores assigned to the external and internal factors, an aggressive growth strategy was found to be the most appropriate. Moreover, the total score of the opportunity and threat factors was 2.5, which suggests that Recissbar responds to existing opportunities by avoiding threats in the same market and has the opportunity to continue to innovate. For its part, the total score of the strength and weakness factors was 2.6, which indicates that Recissbar has the strength of having a good reputation and delicious taste. In general, Recissbar could implement a growth-oriented strategy, particularly by promoting products on social media, cooperating with several mini markets, and doing business-to-business online sales.

Effect of chemical and mechanical management of bamboo on seed rain in riparian areas

Bamboo species are cultivated for different purposes around the world, mainly because they adapt easily to environmental changes. However, their aggressive growth strategies and competitive superiority make bamboos opportunistic, allowing for rapid colonization. The aim of this study was to evaluate the effect of bamboo management methods on the structure and composition of seed rain. We evaluated seed rain in riparian areas with and without bamboo dominance. In the area dominated by bamboo we evaluated: control (no interventions), chemical management, and mechanical management treatments. The area without bamboo dominance is a seasonal semi-deciduous forest remnant, considered a reference ecosystem. The control treatment showed a lower abundance of seed rain than the other treatments. The chemical treatment presented greater total abundance due to the overabundance of the morphospecies Mikania sp.; however, the species richness did not differ from the control treatment. Moreover, the chemical treatment showed low seed input with biotic dispersal, differing from the mechanical and reference treatments. Seed abundance for both dispersal mechanisms (biotic and abiotic) was similar between the mechanical and reference treatments. We concluded that the bamboo management methods favored the increase in seed rain. The bamboo mechanical management treatment facilitated seed dispersal and provided a significant increase in terms of richness and abundance in relation to the control treatment. Despite not showing a significant increase in richness, the chemical management treatment promoted a significant increase in seed abundance in relation to the control treatment.

Strategy for utilizing social media in improving small micro and medium enterprises market share in the era of revolution 4.0

Currently, digital marketing, known as social media, is widely used as a promotional medium for business people. The growth in the number of social media users today is also seen as an opportunity to take advantage of social media. It can be seen that the purpose of this study is to determine the strategy of using social media, using social media Instagram in Denpasar City. This research focuses on social media marketing which is applied to the ML Gadgets Bali store which is a quality second gadget store in the city of Denpasar. Using a qualitative approach, with a descriptive analysis, this research collects data through interviews, observations, and documentation which are then analyzed using the SWOT analysis technique comparing internal and external factors to determine the IE Matrix with the SWOT Matrix for strategy determination. The results showed that social media marketing for ML Gadgets Bali is in quadrant 1 in the SWOT Matrix, and cell 5 in the IE Matrix. The right strategy is to support aggressive strategies and growth strategies, namely market penetration, increasing sales and profits, and increasing the effectiveness of marketing on social media.

STRATEGIES FOR INCREASING THE COMPETITIVENESS OF MICRO SMALL AND MEDIUM ENTERPRISES (MSMEs) IN BANYUMAS DURING THE COVID-19 PANDEMIC

MSMEs have become the backbone and buffer zone that saves the country from the economic downturn. However, the current COVID-19 pandemic has left many MSMEs helpless. One by one they fell quickly. They lost their market due to the weakening of people's purchasing power due to the decline in economic activity during large-scale social restrictions in a number of areas. The impact of this pandemic was also felt by Banyumas Regency, whose MSMEs were also affected. So that a strategy to increase the competitiveness of MSMEs in Banyumas is needed to survive during the covid-19 pandemic. The purpose of this study is to find out strategies to increase the competitiveness of SMEs. Knowing the strengths, weaknesses, opportunities, and threats of SMEs. Knowing the problems in MSMEs and strategies to increase MSME competitiveness to achieve high competitiveness. This study uses descriptive methods and SWOT analysis to obtain a strategy to increase the competitiveness of MSMEs during the covid-19 pandemic. MSMEs in Banyumas Regency is located in square I, meaning that in this position MSMEs in Banyumas Regency are very supportive of aggressive growth strategies to gain company advantages in order to compete with other business entities. Keywords: MSMEs, Competitiveness, SWOT, Covid-19 pandemic

Influence of Geographical Location and Online Marketing Strategy on Sales Grocery Store in Bandung

The COVID-19 pandemic throughout 2020 has hit the business development of several Micro, Small & Medium Enterprises (MSMEs). Therefore, marketers have to rack their brains to be able to market their products to consumers. The grocery store is one of the small businesses that has not escaped the impact of the Covid 19 pandemic. To be able to survive during the Covid 19 Pandemic, we have to work around this. Starting from focusing on digital marketing through websites that are used as e-commerce, social media, search engines, selling through the marketplace, and forming a reseller team to sell their products. To continue to increase sales in limitations and increasingly fierce competition, grocery stores are required to be proactive and increase their capabilities and potential. This study aims to develop an online marketing strategy and geographical location using Grabmart to increase grocery store sales. Bearing in mind the importance of the issue the present study also considered the role of geographic location of the brands regarding their sales. The research method used is a type of qualitative research with a descriptive approach. Data were collected using interviews and distributing questionnaires to the owners of the grocery store in South Bandung. Data analysis using SWOT analysis. The results showed that the results of the internal factor IFE value of 3.90. Where the total value of strength is 2.44 and the value of weakness is 1.46. And the external factor EFE obtained a value of 4.02. Where the total value of the opportunity is 1.96 and the total value of the threat factor is 2.07. From these results, the marketing strategy that must be carried out by the grocery store is an aggressive growth strategy. Additionally, the results of the study revealed that geographic location of the store also influences its strategy and sales. © 2021 RIGEO. All Rights Reserved.

Entrepreneurial Marketing Strategy of Micro, Small and Medium Enterprises in Pandemic Covid-19 Era

Purpose: The Indonesian economy's core strength comes from micro, small and medium enterprises (MSMEs). However, the impact of the Covid-19 pandemic causes problems for MSMEs, for example, decreased sales, difficulties in financial aspects, slow distribution of products, and raw materials shortage. The problems of MSME during the Covid-19 pandemic require entrepreneurs' readiness to survive and sustain their business. Entrepreneurial marketing is a suitable paradigm to be implemented by MSME entrepreneurs during the Covid-19 pandemic. The research objective is to determine the entrepreneurial marketing strategy plan for MSMEs during the Covid-19 pandemic. Research Methods: The research informants were government officials of Industry and Trade, MSME, and academicians. The data analysis model used a SWOT analysis based on IFAS and EFAS assessments. The strategic plan was positioned on the SWOT matrix with the values of strength, weakness, opportunity, and threats. Findings: The results show that the SWOT matrix's entrepreneurial marketing strategy plan is in the position of Quadrant one. The entrepreneurial marketing strategy that should be applied in the quadrant is to support an aggressive growth policy. Practical Implications: This aggressive growth strategy focuses on using the company's strengths to take advantage of various business opportunities during the Covid -19 pandemic. Originality value: This study contributes to the survivability of MSMEs in Indonesia, especially during the Covid-19, and shows practitioners to harness the inner strength of their businesses and pursue proactive marketing policy.

Public universities and impacts of COVID-19 in Australia: risk disclosures and organisational change

PurposeThe purpose of this study is to examine the COVID-19 pandemic risk disclosures in a sample of annual reports of Australian public universities. These universities rely heavily on fee-paying onshore overseas students. Analysing these risk disclosures is essential to understanding the COVID-19 crisis and the implications for organisational change.Design/methodology/approachDocument analysis and content analysis of the 2019 annual reports of all Victorian public universities were undertaken to identify the disclosure of COVID-19 risk impacts. Applying Laughlin's Habermasian insights of change, the study explores the pathways of change adopted by universities to overcome the risk impacts. However, financial risk disclosures about income from this source were virtually non-existent.FindingsAny risk associated with COVID-19 disclosed was minimal in a qualitative, neutral and constant format. The quality of disclosures was low. Media statements, however, pointed to significant income loss and suggested a strategy of substantial cost-cutting, including employee redundancies, which we identified as morphostatic changes of universities to overcome the risk impacts.Research limitations/implicationsThe study reveals the risk associated with sector's aggressive growth strategy, jeopardising their financial viability and quality of teaching and research.Practical implicationsThe findings provide insights to the Australian higher education sector. The low quality of external risk disclosures of these universities suggests an urgent need for transformation.Originality/valueAustralian public universities play a crucial role in society. This role will be diminished by a failure to disclose and manage significant risks adequately.

Growing Platforms by Adding Complementors Without Consent: Evidence from On-Demand Food Delivery Platforms

This empirical research investigates the impact of an aggressive growth strategy used by delivery platforms to add restaurants to their platforms without restaurants' consent. Although these platforms provide a valuable option to consumers to access restaurant services, they experience strong resistance from the other side (restaurants), due to unclear benefits from the partnership and the potential risks of cannibalization. To grow the multi-sided networks, platforms have experimented with a new seeding strategy that enlists restaurants on platforms without restaurants' consent. Such a seeding strategy is controversial and is under regulation scrutiny. For example, California enacted a policy in 2020 that made it illegal for delivery platforms to list restaurants without a formal partnership with them. Using a rich panel dataset compiled from public and proprietary sources, this research exploits two shocks to identify the impact of the aggressive platform growth strategy and the retrospective regulation on restaurants. The first shock is non-partnered restaurants being listed on the platform without the restaurants' consent. The second shock is the de-listing of non-partnered restaurants from the platform after California deemed such a platform strategy illegal. Our results suggest that being listed on a platform reduces a restaurant's $DineIn$ visits but increases $TakeOut$ visits. Furthermore, independent restaurants lose more $DineIn$ visits than the gain in $TakeOut$ visits, resulting in a net loss of total demand. Furthermore, retrospective regulation to delist non-partnered restaurants actually hurt these restaurants. After the regulation, independent restaurants not only lose $TakeOut$ visits but also fail to recover their pre-listing $DineIn$ visits. The findings provides practical insights that can help restaurants, delivery platforms, and policymakers make informed decisions around policies and regulations.

Study on the Development of Furniture-Based Industry Competitive Advantage (Study on Teak Furniture Industry in Southeast Sulawesi-Indonesia)

The small wood furniture industry in Southeast Sulawesi Province made a very small contribution to the Gross Regional Domestic Product (GRDP) in 2013-2017, less than 1.00 percent. Where in 2013 amounted to 0.55 percent, in 2014 amounted to 0.49 percent, in 2015 amounted to 0.47 percent, in 2016 amounted to 0.49 percent and in 2017 the contribution of small wood furniture industries to GRDP was 0.48 percent (Source: BPS Sulawesi Tenggara, 2018). The phenomenon of the low contribution of small wood furniture industries to Southeast Sulawesi's GRDP is: (1) The low managerial ability of company owners, (2) The industrial environment in small wood furniture industries is very dynamic when viewed from the strengths of the industry and the low ability of the company. This research aims to measure and analyze the factors causing the teak furniture industry to not develop. Besides that is to produce a model of teak furniture industry development that can create a competitive advantage. The research sample of 143 businessmen teak furniture. Data analysis techniques used are (1) qualitative descriptive analysis through in-depth interviews to get information on the factors that cause the development of furniture-making industry in Southeast Sulawesi Province, (2) Partial Least Square analysis, reinforced by SWOT analysis to obtain information about industrial development models that have a competitive advantage. Results of the research concluded that (1). Factors causing the teak furniture industry that is unable to develop are due to low ability: (a) making business plans, (b) establishing business relationships, (c) the existence of suppliers bargaining power, (d) Threat of substitute products, (e) profit growth which is not optimal yet. (2) The right model for developing the teak furniture industry that can create a competitive advantage is to use the "LIMAPEN" model and implement an aggressive growth strategy. Keywords: industrial development model, teak furniture DOI: 10.7176/EJBM/13-2-04 Publication date: January 31 st 2021

STRATEGY TO RAISE BRAND AWARENESS USING SOSIAL MEDIA TO THE MILENIALS

Social media as a digital marketing channel is currently utilized as a promotional media for business people especially those who choose the millennial generation segment as their main target market. The growth in the number of social media users today is also seen as an opportunity to build brand awareness through social media. This research sets its objective to determine strategies in raising brand awareness with social media marketing on Instagram for the millennial generation. This research focuses on social media marketing that has been applied to the Il's Project brand which is one of the local footwear brands in the city of Denpasar. Using a qualitative approach, with a descriptive analysis of this study collecting data through interviews, observations and documentation which is further analyzed by SWOT analysis techniques comparing internal and external factors to determine the SWOT Matrix and IE Matrix for strategy determination. The results showed, Il's Project social media marketing was in quadrant 1 in the SWOT Matrix, and cell 5 in the IE Matrix. The right strategy is to support an aggressive strategy and growth strategy, namely, market penetration, increased sales and profits and increased marketing effectiveness on social media.

The Strategy of Sindangkerta Marine Tourism Objects Development, in Tasikmalaya, West Java

This research was held in Sindangkerta Village and Sindangkerta Marine Wildlife Reserve, Sindangkerta Village, Cipatujah District, Tasikmalaya Regency, West Java Province. The implementation started in October 2019 until June 2020. The research aims to analyze the social and economic aspects of Sindangkerta Marine Tourism Object for the local neighborhood and to analyze the development strategy of the Sindangkerta marine conservation area. The research employed case study method in Sindangkerta Marine Wildlife Reserve by collecting primary and secondary data. Furthermore, the collected data processed with puposive sampling method via Microsoft Office Excel with SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. The research resulted the villagers hasn’t been implemented the current system, according to the entire villagers they hope that the Sindangkerta Marine Wildlife Reserve Area potential can be further developed in order to provide more benefits for them. The best strategy for Sindangkerta Marine Wildlife Reserve development using SWOT Analysis in Quadrant I, by applying SO or an aggressive growth strategy with a coordinate point of 0.02; 1.10 means utilizing the strength to exploit the existed opportunities.

Analisis SWOT Pada Pemasaran Batik Benang Bintik Lestari Indah Palangka Raya

This research uses a qualitative approach with a descriptive method, which is the research in question to gather information about the status of existing symptoms, namely the status of a symptom as it is at the time of research. The research aims to determine the right strengths, weaknesses, opportunities, threats and strategies to apply to Lestari Indah. The results of this research show that the strength owned by Lestari Indah yarn Batik is always maintain quality products and high quality but with an affordable price, Batik motifs and colors are varied and with a sprightly understand the wishes of consumers to the product. The strategic location also becomes the strength of Lestari Indah. The weakness in sustainable freckle yarn Batik is the limited number of employees, the risk of decreasing revenue and high distribution cost rates. Batik Freckles Lestari Indah has the opportunity of increasing community income, the ability to capture market share, the presence of corporate cooperation with consumers, positive response of consumers to the existence of the company. The threat to the beautiful sustainable yarn spots Batik is the large number of competitors and high risk of business. A precise strategy that can be used Lestari Indah is an aggressive growth strategy with market penetration.

The constituent elements and options of the bank’s strategy

The article proposes a scientific and practical approach to the formation of a strategy for the commercial bank activities in modern conditions. The information base of the article was the results of a study of modern scientists and statistical data of the NBU. It is determined that the reason for the existence of the bank’s strategy is its mission. As a result of the study, it was substantiated that the main elements of the strategy are the strategic vision, strategic planning and action strategy of the bank. The definition of the bank’s strategy is formulated. Approaches to the formation of the bank’s strategies have been substantiated: traditional, competitive, integrative and external. It is determined that the bank’s share in the banking services market at a certain level of profitability is the universal strategic goal of the bank’s activities. Consequently, there are only three universal strategies for the bank’s actions: an aggressive growth strategy, a moderate growth strategy, and a conservative strategy. From this point of view, it follows that there are three main ways to achieve a competitive advantage: identifying such market segments throughout the entire economy, where the bank can lead; receiving benefits through the introduction of new banking services; getting benefits through pricing. It is shown that the bank’s strategy is associated with the choice of a corporate governance model of the bank, which, in turn, depends on the characteristics of the country’s economy. It is proposed to use the Japanese-German model of corporate governance of the bank as the most suitable for the specific political and economic conditions of Ukraine. It is noted that the implementation of the bank’s strategy leads to the formation of a universal or specialized bank (corporate, retail, investment, settlement, etc.).

Competitive Advantages of Lazada Indonesia

Lazada Indonesia's competitive advantage as a marketplace in Indonesia is determined in this article. Internal and external factors were identified to analyze the SWOT and the strategies implemented by Lazada. In-depth interviews, observations and documentation studies are used to collect data. All students of the Doctoral Program of Management Science in Universitas Pendidikan Indonesia were respondents of this study. They all 112 respondents. The SWOT analysis results show that in the first quadrant, Lazada implements an aggressive growth strategy in achieving competitive advantage. Existing strengths and opportunities put Lazada in a advantageous position and maximally utilizing external forces to seize opportunities. Lazada is a pioneer of free shipping of goods and services for returning goods from consumers. Lazada is also increasingly expanding its products to fulfill the consumers desires.

AB InBev's Dividend Decision

In 2018, AB InBev was a widely recognized global leader of the beer industry. It had patiently built a global presence and a broad brand portfolio through carefully selected mergers and acquisitions of brewers, from small local craft breweries to large multinationals. The corporate treasury team was always the tip of the spear, securing the proper financing that enabled this aggressive growth strategy. 2016 marked the epitome of AB InBev's success—the company had successfully completed the acquisition of SABMiller. This $104 billion merger was the largest deal in the history of beer, and was enabled by the largest corporate bond offering to date—$61.9 billion. It was a huge win for AB InBev.But in October 2018, the financing side of the landmark deal had become the pain point for the company's management. Unexpectedly deteriorating economic conditions in Latin America, fluctuations in commodity prices, and changing consumer tastes slowed the growth in the company's EBITDA, undermining its ability to delever. The company's persistently high debt levels became the talk of the town, and the corporate treasury team was certain that leverage would have to be brought down to move AB InBev's price in a positive direction. But what sounded very simple was not an easy feat. Excerpt UVA-F-1907 Rev. Jul. 17, 2020 AB InBev's Dividend Decision The history of AB InBev is a global story that spans continents and generations. It's not just our history, it's the history of beer itself. —Anheuser-Busch InBev SA/NV (AB InBev) Bruno Bouvier, head of AB InBev's corporate treasury, flipped through the presentation on his desk one more time. With less than 24 hours until the October 24, 2018, board meeting, he was still unsure about what recommendation he would make to address the global brewer's financial challenges. The lower-than-expected EBITDA growth, upcoming debt-repayment obligations, significant dividend payouts, and strategic objectives were putting pressure on the company's financing. These issues did not go unnoticed by the capital markets, with AB InBev's share price dropping from USD133 in September 2016 to just over USD81 in October 2018 (Exhibit1). . . .

Worth the effort: Why societies should make room for books

Key points With increased pressure on longstanding society business models, society journal publishers must pursue more aggressive growth strategies to remain competitive. A practitioner‐focused book portfolio that translates research into practice offers an opportunity to establish an alternative revenue stream and an additional path for society member engagement. Societies are in a unique position to capitalize on their existing connections to industry via their membership base. Brief, easy‐to‐consume content and interactive tools are of the greatest appeal to the practitioner audience. Focusing on shorter, template‐driven formats and more frequent updates allows society publishers to develop content more rapidly and at lower cost. Challenges include incentivizing society members to author and review the content, identifying individuals who are capable of doing so, and obtaining adequate internal resources.

How luxury brands maintain their luster

Despite the challenges of meeting increased product demand while retaining an aura of exclusivity, the leading luxury goods manufacturers have proven adept at targeting ultra high‐net‐worth individuals around the world. Through carefully considered consolidation, global brands like LVMH, Kering, and Hermès have also embraced aggressive growth strategies and leveraged quality and heritage to deliver added value while improving their overall efficiency. Shifting from simple brand building to savvy multi‐brand campaigns, these firms continue to cultivate the enduring customer loyalty that is essential to their ongoing success.

PENGEMBANGAN SEKTOR PERIKANAN DAN KELAUTAN DI KABUPATEN NIAS UTARA

This research aims to determine the strategy for developing the fisheries and marine sector in North Nias Regency. The population in the study was all fishermen in North Nias District until 2018 with a total population of 2,276 fishermen. The sampling method is purposive sampling method. With the purposive sampling method, a sample of 90 fishermen was obtained. The analytical method used is the SWOT analysis. From the results of the analysis it was found that for freshwater fisheries an aggressive growth strategy by increasing the production capacity of freshwater aquaculture by using the strength of potential land area and sufficient water discharge and for capture fisheries with the development of capture fisheries with the addition of fishing fleets, development of processing catches and increased investment from outside to increase small-scale fisheries.

Employee Resistance to Change: Is it the Message or the Messenger?

The case revolves around a change initiative introduced in the Indian division of a US-based organization operating in the field of building and composite glass materials. The case has been written from the perspective of Sreenath, who has recently joined as the country head, and has identified a four-point change agenda as part of his aggressive growth strategy. These changes pertain to shift in market focus, revised annual targets, reorganization of the sales and marketing vertical and revised compensation structure with increase in variable pay. However, Sreenath's communication with his team regarding the changes indicates that he is likely to face resistance during change implementation.

MEMBANGUN KEUNGGULAN BERSAING DENGAN METODE ANALISIS SWOT 8 KUADRAN PADA PERBANKAN SYARIAH ( STUDI PADA BRI SYARIAH KOTA BATAM )

The development of Islamic banking in mature growing very rapidly, Islamic banking is considered as an alternative option for people who want to trade in sharia, Islamic banks are present in the community began in 1992, andthe institution until 2017 there were 12 Islamic banks, 22 Sharia Islamic rural banks and 155 units BPR in Indonesia, a very tight competition in the banking industry led to a strategy that should be done by the banking system. BRI Syariah Batam as a new Islamic bank in the Islamic banking industry and nationally are expected to compete for the national market share.The purpose of this study whether strategy should BRI Syariah Batam in order to be able to compete Kepualauan Riau, To know the strategies that should be used by the author using SWOT 8 Quadrant.From the results of research by analyzing the internal and external corporate Batam found that BRI Syariah expected to apply aggressive growth strategy by way of market penetration, market development and product development.