Individual choice under uncertainty depends on an agent's attitudes towards risk, typically represented by his von Neumann-Morgenstern cardinal utility function, u. This function is, of course, an unobservable characteristic. What is, at least in principal, observable is the agent's demand for alternative assets. Problems of prediction and welfare often require conclusions to be drawn concerning the unobservable characteristics based on observable behaviour. To predict the response to a change in the stochastic production plan of a firm, or to determine the compensation necessary so as to avoid a loss in welfare due to a change in the capital tax structure, knowledge of an agent's attitude towards risk is required. It is the purpose of the present paper to demonstrate that, as long as the joint distribution of returns of the available assets is known, the cardinal utility function can be recovered without ambiguity from asset demands, provided that the set of available assets contains a riskless asset. The distinguishing characteristic of the recoverability problem as posed here is the possible incompleteness of markets. In a framework of complete markets, if nominal income and prices vary independently, the range of the demand correspondence can be assumed to cover an open subset of the consumption set. The utility function can then be immediately recovered, up to a monotone transformation, over this range, given mild regularity conditions on demand behaviour. Given incomplete markets, however, this argument fails. Since the choice set is a lower dimensional subspace of state space, we learn only about the agent's preferences within this subspace. We show that the existence of a riskless asset (and some risky asset) implies recoverability of von NeumannMorgenstern preferences, even if markets are incomplete. In the presence of a riskless asset, any positive, riskless level, a, of wealth is demanded for some asset prices. Using arguments from Pratt (1964), the ratio u'(a)/u'(a) can be recovered without ambiguity for all positive (resp. non-negative) values of a, and hence, an integration argument can be used to recover the cardinal utility function, u, up to a positive affine transformation. Beyond the argument based on knowledge of the asset demand correspondence, we explore an alternative approach to recoverability. We demonstrate that knowledge of the portfolio indifference surfaces permits recovery of the cardinal utility function, provided there is a riskless asset. The intuition here is that the agent's risk aversion is directly related to the curvature of the indifference curve around the riskless point and the variance of the risky asset(s). That this approach is in general equivalent to the demand correspondence approach is well known-we give a brief proof for twice continuously differentiable and strictly monotone utility functions. We point out two results concerning the informational requirements of the argument for recoverability. Specifically, the argument does not require complete knowledge of the distribution of returns independently of the asset demands. Instead, it suffices to know the mean and variance of the returns to just one asset other than the riskless, and the return of the riskless asset. Furthermore, if the demand for assets is known only on a subset of the
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