Future Research Agenda Research Articles

Political Marketing and Voting Behavior: A Systematic Literature Review and Agenda for Future Research

Political marketing, a marriage between politics and marketing, is a dynamic and relatively young field. Thus, it adheres to frameworks that are borrowed from other disciplines to comprehend and explain voting behavior. This makes the field more complex and fragmented. Also, this field is under-researched and in its nascent stage, notwithstanding the current increase in academic research. Therefore, it is difficult for researchers to build on prior acquired knowledge and further the field’s research. Accordingly, the current study provides a systematic review of the extant literature by utilizing the systematic literature review (SLR) methodology, which provides a thorough evaluation of the relevant literature, yielding multiple benefits. A total of 36 papers covering 20 reputed peer-reviewed journals from 2002-2023 were selected for analysis to identify theoretical perspectives, reveal main topics followed by research gaps, recommend future research avenues, and provide a comprehensive understanding. Our analysis revealed that papers striving to comprehend various facets of voting behavior utilized five different theoretical perspectives and were grouped around five topics. The results are hopefully expected to galvanize further research in this field from the theoretical as well as from a practice-oriented perspective by providing multiple actionable inputs for the relevant subject.

Dynamic Position Accuracy of Low-Cost Global Navigation Satellite System Sensors Applied in Road Transport for Precision and Measurement Reliability

Low-cost Global Navigation Satellite System (GNSS) sensors have been successfully applied in commercial vehicles’ position monitoring, and they continually raise interest among research audiences both in theoretical and practical aspects. While numerous studies have applied simulations and numerical methods to evaluate the accuracy of the sensors, this paper presents an analysis, supported by actual measurements collected under diversified conditions. The measurements were collected under a variety of conditions, including urban and suburban routes of considerable length, and in accordance with the position in lane applied in most European countries, which is considerably related to the sustainability of road transport. The measurements were collected during driving of three different passenger vehicles, and the response of the measurements to correct, partially correct and incorrect vehicle positions was recorded. Differentiated kinematic conditions and actual dynamic performance during driving were analyzed. This research compared the position accuracy of a low-cost GNSS sensor and a dual-antenna GNSS/INS sensor for vehicle dynamics monitoring. Both types of sensors were operated on all the passenger vehicles and with the same measurement conditions. Statistical hypothesis tests have been considered to compare the results, in accordance with the latest guidelines for carrying out such tests. Studies have indicated that a low-cost GNSS sensor also has satisfactory accuracy. However, this paper points out additional considerations and conclusions. Both the positive and negative results are described and commented on in the paper, including research limitations and suggestions for future measurement and future research agendas, both by the authors and as an inspiration for other researchers.

Financial and Technological Literacies: An Integrated Systematic Review Using PRISMA Workflow, Bibliometric Analysis and TCCM Framework for Future Research Agenda

Financial and Technological Literacies: An Integrated Systematic Review Using PRISMA Workflow, Bibliometric Analysis and TCCM Framework for Future Research Agenda

Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework

This study aims to evaluate B2B branding in a global context by constructing a framework for future research, practitioners, and brand managers operating in international B2B markets. Employing co-citation and text-mining techniques to investigate 281 articles, we identified five knowledge fields that map the intellectual structure of this domain: brand equity, industrial branding, brand value, global brand leadership, and relationship marketing. We also gained a deeper understanding of the important topics in global B2B branding literature. This framework not only highlights gaps and challenges in conceptual and methodological approaches but also challenges and extends existing academic discourse. It offers a systematic approach to strategic decision-making and the overhaul of marketing practices, guiding practitioners to navigate the complexities of global B2B branding. Our critical analysis sets a new agenda for future research, calling for a more rigorous and holistic advancement in the field of global B2B branding.

Navigating career stages in the age of artificial intelligence: A systematic interdisciplinary review and agenda for future research

As artificial intelligence (AI) use expands within organizations, its influence is increasingly permeating careers and vocational domains. However, there is a notable lack of structured insights regarding AI's role in shaping individual career paths across career stages. To address this gap, we undertook a systematic literature review of 104 empirical articles, aiming to synthesize the scholarship on AI in the context of careers. Drawing upon career stage theory, we examine the implications of AI on careers, identify key barriers and enablers of AI use in this area, and reveal how the utilization of AI impacts individuals' career competencies. In doing so, we illustrate how AI actively shapes individuals' career trajectories and we dissect these effects both within and across various career stages to situate AI within the broader context of careers research. Adopting a sustainable career lens, we conclude by outlining a future research agenda that advocates for the design and adoption of AI systems that promote sustainable and equitable careers.

Internationalisation through digital platforms: a systematic review and future research agenda

PurposeThis paper systematically reviews and scrutinises the current development of studies concerning digital platform use in firms’ internationalisation. It also provides a research agenda for future work. Despite more than two decades of research, the study of how traditional firms enter foreign markets using digital platforms remains in its infancy. This paper contributes insights into the academic and managerial relevance of this field.Design/methodology/approachA systematic review of the literature based on content analysis was undertaken, drawing from peer-reviewed journal articles in international business, international marketing, information systems, and electronic commerce. The articles were published between 1999 and 2023, and the review employed a vote-counting method.FindingsThis analysis of 61 papers indicates that research on digital platform use in firms’ internationalisation is growing rapidly. However, the field itself is fragmented, and the research findings are inconsistent. This dynamic area reflects a growing trend, is dominated by several theories, relies primarily on survey data, and frequently uses China as a research context.Originality/valueIn acknowledging the vibrancy and managerial importance of this field, the authors offer a comprehensive overview of the existing studies to serve as a repository of knowledge on digital platform use in internationalisation for both academics and practitioners. Based on the aforementioned analysis, this study develops a reconciling framework to address current research gaps and identify future study directions.

Net zero vs. carbon neutrality: supply chain management challenges and future research agenda

ABSTRACT Climate change endangers human survival, causing heat waves, floods, storms, polar ice loss, ocean acidification and rising sea levels. These effects harm the food supply and living environments and contribute to chronic diseases. Climate agreements like the Paris Agreement and Kyoto Protocol set net-zero emissions and carbon neutrality targets. However, their definitions, differences and challenges need clarification. This paper reviews net zero and carbon neutrality initiatives in supply chain management. CiteSpace analysis of 61 articles on net zero and 44 on carbon neutrality highlights their differences, challenges, practices and research gaps. Net-zero emissions cover more greenhouse gases and emission stages, fitting supply chain management through life-cycle assessment. A life-cycle perspective and strategies like bio-based materials, optimised transportation and electric vehicles are recommended for effective mitigation. Finally, the paper identifies research gaps at global, country, industry and company levels, suggesting research questions for future exploration.

Intelligent technologies and applications in Smart Tourism—A systematic review

<p>Smart tourism has used information technology with the infrastructure environments built for all kinds of tourism services that provide advantages for tourists, service providers, technology companies or the city itself. Due to the popularity of mobile technologies and applications, smart tourism undoubtedly changes consumers’ and providers’ behavior. The purpose of this study is to provide a systematic literature review of academic research related to information technology, computer science, mobile technologies and applications in smart tourism published between 2017 and 2019. Published articles are gathered from online search engines “Google Scholar”, “ScienceDirect” and “EBSCOHOST”. According to a keyword-driven search and content analysis, 142 articles have been chosen for examination in this research. Selected publications are collected and analyzed according to the proposed research questions, methodology, topics, technology focus, sub-themes and future trends that are thematically classified into three main categories: consumer perspective, technological perspective and provider perspective. The findings provide to an overall understanding of the most recent research into information technology, computer science, mobile technologies and applications in smart tourism by demonstrating the main results, methods, future trends and other insights of relevant publications. This study provides a systematic review of the most current published academic research from 2017 to 2019 on information technology, computer science, mobile technologies and applications in smart tourism. The results of this study construct an agenda for future research in tourism and hospitality industry by identifying major future trends and developments in smart tourism.<strong></strong></p>

The influence of perceived risk on purchase intention in e‐commerce—Systematic review and research agenda

AbstractThis study systematically reviews the current state of research on the impact of perceived risk on purchase intention (PR&PI) in e‐commerce to propose an agenda for future research. The authors selected and reviewed 133 studies conducted over the last decade. The theory‐context‐method (TCM) framework sheds light on developing trends in theories, contextual coverage, and methodological approaches in PR&PI research. Simultaneously, the stimulus‐organism‐response (SOR) framework reveals and categorizes the factors influencing perceived risk and purchase intention. The study enriches the current literature by proposing a research agenda to unpack gaps in the current literature and instruct future studies. Additionally, it diversifies the framework‐based systematic review by applying the SOR framework with seven sectors visualized in a Venn diagram. This enhances the explanatory power of different types of variables and mechanisms of patterns in PR&PI research. Further, the review also inspires businesses to develop risk‐reducing strategies and software. The study also provides e‐retailers and e‐sellers with an understanding of factors affecting consumers' risk perceptions, emotions and responses to e‐commerce, allowing them to improve their performance.

Policy mobilities, ‘informational infrastructures’ and the ‘digital turn’: Towards a research agenda

AbstractThis paper draws together elements of the academic literature on policy mobilities on the one hand, and on the ‘digital turn’ on the other. It argues that COVID‐19 accelerated the digitalization of everyday life asking we think through how those already existing informational infrastructures supporting the mobility of policies are continuing to evolve, as are the methods available for researching them. This has potential consequences for how cities practice policy comparison exchange, and learning and how these processes are studied. This paper sets out a three‐pronged schema to take seriously the intersection of policy mobilities and the digital. They are policy mobilities through the digital, policy mobilities produced by the digital and policy mobilities of the digital. It concludes by outlining fruitful areas for a future research agenda.

Interests of the future: An integrative review and research agenda for an automated world of work

Research on automation and the future of work is a major focus for both academics and practitioners due to technological changes disrupting the labor market and educational pathways. Although recent articles have published projections about the types of tasks and jobs most likely to be automated in the coming years, little attention has been devoted to how different types of vocational interests are susceptible to automation, as well as resulting changes to the match between people's interests and their jobs. In the present article, we provide an integrative review of vocational interests and automation projections within and across jobs. By standardizing and mapping projections to Holland's RIASEC interest model, we found that Investigative (scientific) and Conventional (detail-oriented) interests, including STEM interests, are most susceptible to automation, whereas Social (people-oriented) and Realistic (hands-on) interests are least susceptible. For Artistic and Enterprising interests, some creative work, decision-making, and leadership skills may be affected by automation across a range of jobs. We build on these projections to propose a future research agenda integrating interests, technology, and careers. Specifically, we identify five areas for future research, including using intentional work design to enhance interests, the role of interests in career decisions related to project-based work, changes in people's interests following automation, increased use of basic interests, and the systematic impacts of automation on different groups of people. Overall, this review highlights how vocational interests will remain an important topic with high relevance for career guidance, education, and organizations as the future of work evolves.

Risk management of small and medium-sized enterprises (SMEs) for upcoming research priorities

PurposeThis paper aims to present a comprehensive assessment of the literature about the research agenda for future studies on risk management in small and medium-sized businesses (SMEs) with a research agenda for bibliometric analysis. The author's goals are to point out inconsistencies and gaps in the literature and to suggest directions for future study.Design/methodology/approachA total of 147 papers were analyzed in terms of bibliographic information, research design, and findings. These included publication by year, most cited documents, citation by year, publication by authors, publication by subject area, publication by country, publication by affiliation, funding sponsor, network representation of keyword co-occurrence, and cluster visualization of keyword co-occurrence. This study used bibliometric analysis methods, keyword searches, and suitability assessment for bibliometric analysis.FindingsThe bibliometric research revealed a number of potential risk categories for small and medium enterprises (SMEs). In addition, an analysis of the risk-related elements aimed to avoid or reduce their adverse effects, the published study highlights how crucial a risk management procedure is for SMEs. Risk factors were also shown to be unavoidable; as a result, everyone needs to practice social responsibility in order to reduce the detrimental effects on the economy.Research limitations/implicationsFuture studies are required on risk identification, analysis, plan implementation, and control in the context of small and medium-sized enterprise risk management.Originality/valueThis work represents the first in a bibliometric analysis of risk management in small and medium-sized enterprises (SMEs) for the future research agenda.

Effects of product online reviews on product returns: a review and classification of the literature

AbstractProduct returns pose a significant challenge for online retailers, primarily due to consumer uncertainty, both before and after the purchase. These uncertainties may stem from factors such as the absence of a “touch and feel” experience, mismatched product expectations, or post‐purchase regret, where consumers change their minds. Online reviews, shared by previous consumers who have already experienced the products, can have a substantial impact not only on new consumers’ purchasing but also on return decisions. Surprisingly, there has been limited research to understand the influence of online reviews on product returns. This paper applies the input‐process‐output framework to conduct a comprehensive review and analysis of studies related to online reviews and product returns. Based on this review and analysis, a conceptual model is proposed, and an outline for the future research agenda is discussed.

Understanding the application of evolutionary psychology in consumer behavior: A review and future research agenda

AbstractThis paper is the first to offer a comprehensive literature review of the role of evolutionary psychology (EP) in marketing and consumer behavior. This study takes a holistic approach, combining techniques of a systematic review with bibliometric analysis, to provide a performance analysis and identify theories and methodologies used in the literature. Most importantly, by studying the current state of EP, we elucidate six major themes: the role of gender in families, the role of affect in consumer behavior, food preferences and shopping behavior, motivations for and consequences of status signaling, the impact of ovulation on consumer motives and behaviors, and contributions to the greater good. The findings enable researchers to understand the current state of the literature. Further, to advance the application of EP in consumer behavior, we identify gaps related to each theme and offer research questions that can serve as catalysts for future research. Thus, we offer two primary contributions: a comprehensive overview of the literature as it relates to methods, theories, and themes and detailed guidance that can be used to invigorate research on EP.

Construction Engineering and Management: Review of Research from Australia-Based Academics

Construction Engineering and Management (CEM) is a critically important discipline that provides a scientific and management-oriented perspective for building and construction projects. Owing to the contingent nature of this industry, CEM research is highly context-specific and is governed by socio-economic needs, environmental challenges, and industry-specific issues. Australia is home to several universities engaged in CEM-related research and training. In terms of the CEM research volume, Australia occupies fourth place, globally. Considering the importance of Australia-based CEM research, the aim of this study was to investigate how CEM research in Australia has developed temporally and across different institutions, how research collaborations in this area materialized, and which topics and research domains are typically being explored. Accordingly, this study conducted a systematic review of 4318 publications from 158 Australia-based CEM academics, primarily based in eight Australian universities. Based on Scientometric and critical review techniques, this study provides insights into research topics, research growth, publication volume, and collaboration in the CEM research discipline in Australia. Similar to global CEM research, Australia-based CEM research places a high emphasis on topics such as risk, sustainability, decision-making, cost, design, and BIM. However, unlike global research trends, Australia-based CEM research places a much higher emphasis on safety and stakeholder management. Australian institutions have high collaboration among themselves and with Chinese and Hong Kong-based institutions. Recommendations for research development in Australia are provided to facilitate a discussion on how Australian institutions can set the future agenda for CEM research.

Revolutionizing finance with bitcoin and blockchain: a literature review and research agenda

PurposeOur analysis is targeted at researchers in the fields of economics and finance, and we place emphasis on the incremental contributions of each paper, key research questions, study methodology, main conclusions and data and identification tactics. By focusing on these critical areas, our review seeks to provide valuable insights and guidance for future research in this rapidly evolving and complex field.Design/methodology/approachThis paper conducts a structured literature review (SLR) of Bitcoin-related articles published in the leading finance, economics and accounting journals between 2018 and 2023. Following Massaro et al. (2016), SLR is a method for examining a corpus of scholarly work to generate new ideas, critical reflections and future research agendas. The goals of SLR are congruent with the three outcomes of critical management research identified by Alvesson and Deetz (2000): insight, critique and transformative redefinition.FindingsThe present state of research on Bitcoin lacks coherence and interconnectedness, leading to a limited understanding of the underlying mechanisms. However, certain areas of research have emerged as significant topics for further exploration. These include the decentralized payment system, equilibrium price, market microstructure, trading patterns and regulation of Bitcoin. In this context, this review serves as a valuable starting point for researchers who are unacquainted with the interdisciplinary field of bitcoin and blockchain research. It is essential to recognize the potential value of research in Bitcoin-related fields in advancing knowledge of the interaction between finance, economics, law and technology. Therefore, future research in this area should focus on adopting innovative and interdisciplinary methods to enhance our comprehension of these intricate and evolving technologies.Originality/valueOur review encompasses the latest research on Bitcoin, including its market microstructure, trading behavior, price patterns and portfolio analysis. It explores Bitcoin's market microstructure, liquidity, derivative markets, price discovery and market efficiency. Studies have also focused on trading behavior, investors' characteristics, market sentiment and price volatility. Furthermore, empirical studies demonstrate the advantages of including Bitcoin in a portfolio. These findings enhance our understanding of Bitcoin's potential impact on the financial industry.

Impact of horticulture on the sustainable livelihood development of smallholders: a SPAR-4-SLR & future research agenda

Purpose. The perishable nature of the horticulture (fruits, vegetables, and flowers) industry makes it more complex to study. The higher return and nutritional benefits compared to traditional agricultural products expand the research scope for the stakeholders’ sustainable benefit. Nevertheless, despite limited research, this study explicitly examines additional facets of smallholder development beyond the traditional economic, social, and environmental dimensions. Methodology / approach. To fill this knowledge gap, we comprehensively reviewed 73 articles published between 2013 and 2022 in international scientific journals with an SJR (Scimago Journal & Country Rank) Q1 ranking. We followed the “Scientific Procedures and Rationales for Systematic Literature Reviews” (SPAR-4-SLR) protocol to identify different aspects of smallholders’ development. Literature from Web of Science and Scopus databases was analysed and organised using the TCCM (Theory, Context, Characteristics, and Methodology) framework. Results. The study identified important factors like infrastructure, commercialisation, market access, marketing, credit, policies, information, intervention, training, technology, and collaboration that could uncover crucial economic, political, social, psychological, ecological, cultural, physical and nutritional aspects of development in general. The study also suggests that implementation Agriculture 4.0 through advanced technologies like IoT, AI, and vertical and bio-fortification practices can help in sustainable livelihood development in horticulture. Originality / scientific novelty. The limited or lack of comprehensive studies on smallholders’ sustainable livelihood development with different dimensions makes this research a bridge to identify other dimensions instead of only focusing on the horticultural sector’s economic, social, and ecological aspects. It uses the Agricultural Innovation System and Farmer First theories, stating that the farmer is the first priority and must collaborate and interact to implement technology and innovations for smallholder livelihood development. Practical value / implications. This research will help in decision-making regarding smallholders’ livelihoods in all eight dimensions at all levels of government, private and other stakeholders, suggesting a triple-helix model.

Exploring the motivations behind artificial intelligence adoption for building resilient supply chains: a systematic literature review and future research agenda

PurposeThe study aims to synthesize existing knowledge and proposes a research framework for building a resilient supply chain (SC) through artificial intelligence (AI) technology. It also identifies existing literature gaps and paves the way for a future research agenda.Design/methodology/approachA systematic literature review has been carried out to identify the peer-reviewed articles from Scopus and Web of Science databases. Then, the selected articles published between 2012 and 2023 are analyzed using descriptive and thematic analysis methods to unearth research gaps and offer new research directions.FindingsDescriptive and thematic analysis reveals the overall development of literature on the role of AI for supply chain resilience (SCR). Based on the findings of the thematic analysis, the motivation, application, capability and outcome (MACO) framework has been developed and propositions have been proposed. Several future research directions have also been suggested in terms of theory, context and methodology (TCM).Practical implicationsThe study provides a fresh perspective on the integration of AI technology within the realm of SCR. The developed MACO framework serves as a practical tool for supply chain management (SCM) professionals, offering a nuanced understanding of AI's applications across various functional areas to streamline operations, minimize waste and optimize resource utilization, thereby helping them in strategic planning.Originality/valueThis study contributes to the literature on the role of AI for building SCR by uncovering gaps, offering research directions and developing propositions for future research directions.

Patient safety in orthodontic care: a scoping literature review with proposal for terminology and future research agenda

BackgroundKnowledge about patient safety in orthodontics is scarce. Lack of standardisation and a common terminology hinders research and limits our understanding of the discipline. This study aims to 1) summarise current knowledge about patient safety incidents (PSI) in orthodontic care by conducting a systematic literature search, 2) propose a new standardisation of PSI terminology and 3) propose a future research agenda on patient safety in the field of orthodontics.MethodsA systematic literature search was performed in the main online sources of PubMed, Web of Science, Scopus and OpenGrey from their inception to 1 July 2023. Inclusion criteria were based on the World Health Organization´s (WHO) research cycle on patient safety. Studies providing information about the cycle’s steps related to orthodontics were included. Study selection and data extraction were performed by two of the authors.ResultsA total of 3,923 articles were retrieved. After review of titles and abstracts, 41 articles were selected for full-text review and 25 articles were eligible for inclusion. Seven provided information on the WHO’s research cycle step 1 (“measuring harm”), twenty-one on “understanding causes” (step 2) and twelve on “identifying solutions” (step 3). No study provided information on Steps 4 and 5 (“evaluating impact” or “translating evidence into safer care”).ConclusionCurrent evidence on patient safety in orthodontics is scarce due to a lack of standardised reporting and probably also under-reporting of PSIs. Current literature on orthodontic patient safety deals primarily with “measuring harms” and “understanding causes of patient safety”, whereas less attention has been devoted to initiatives “identifying solutions”, “evaluating impact” and “translating evidence into safer care”. The present project holds a proposal for a new categorisation, terminology and future research agenda that may serve as a framework to support future research and clinical initiatives to improve patient safety in orthodontic care.RegistrationPROSPERO (CRD42022371982).

Accounting and social health: a systematic literature review and agenda for future research

Accounting and social health: a systematic literature review and agenda for future research