The op-ed (short for opposite editorial, the traditional location of such articles in newspapers) is a much-neglected vehicle for social workers to communicate with the public. (As used here, the op-ed is not to be confused with the letter to the editor. The op-ed is a short essay intending to inform the public about an issue and to indicate some means for its resolution.) Formal communication within the human services community consists largely of articles in the social work literature, a form primarily for a professional audience (Williams & Hopps, 1987, 1988). However, the dissemination of information to the public in many communities has been left with the agency's annual report or the occasional newspaper article or media interview prompted by an inquiring reporter. Social workers can be more proactive in setting the community decision-making agenda by writing op-ed pieces for the local newspaper. Developments in social welfare policy and programs of the past two decades make it imperative for social workers to exploit means for establishing a dialogue with the public. The devolution of program responsibility from the federal to state government and subsequently from state to local government means that important resource allocation decisions are made increasingly at the local level. Reductions in social program expenditures at the federal and state levels have left localities with greater problems--homelessness, acquired immune deficiency syndrome, poverty, gang violence--that must be addressed locally. Having relied on federal and state officials for direction in alleviating these problems, many public officials are now looking to local human services professionals for ways to enhance community welfare. Under these circumstances, an op-ed piece can communicate to the public relevant, effective, and just methods for remediating problems. The op-ed has several advantages. First, it provides almost immediate response to a community problem, because the time between submission and publication is typically one week. Second, coverage is as extensive as the circulation of the newspaper. Third, because the op-ed section of the newspaper provides elected officials with an opportunity to check the pulse of the community on local issues, an op-ed offers access to important decision makers. Fourth, photocopies of op-ed pieces are useful addenda for grant applications, an indication that the personnel of an agency are concerned about community problems. Finally, newspapers usually pay about $100 per op-ed, a modest source of revenue. What is a successful op-ed? The typical length is three to four double-spaced pages. A catchy title should grace the top of the first page (although editors sometimes replace your title with their own), and a brief biography of the authors should appear at the bottom. Unlike articles for the professional literature, an op-ed should be written in a provocative, punchy style without footnotes. Because a public audience is unlikely to appreciate program or policy nuances, these should be avoided, nor should the piece include elliptical references to bureaucratic procedures. Numerical data are useful but should be limited; they should illustrate the point, not confuse the reader. …
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