Age Of Digital Communication Research Articles

Physiotherapy in the digital age: A narrative review of the paradigm shift driven by the integration of artificial intelligence and machine learning

Abstract: A variety of physical impairments and functional restrictions are assessed and treated in the practice of physiotherapy. Subjective measures, rater variability, and restricted access to high-quality care are some of the unavoidable problems that contemporary physical therapy practice approaches must overcome. In light of these challenges, cutting-edge technologies such as artificial intelligence (AI) and machine learning (ML) are demonstrating remarkable efficacy in tackling these issues head-on. The focus of this review is to explore how the integration of AI and ML might change physical therapy practice and education in the age of digital communication. It delves into the challenges accompanying this integration and considers future prospects in this domain. A literature search was conducted using data base PubMed, Google Scholar, Web of Science, and Scopus with keywords such as ‘physiotherapy’, ‘artificial intelligence’, and ‘machine learning’, limited to English articles from 2014 to 2024. Results were imported into reference management software, duplicates removed, and relevant articles were screened and assessed for inclusion, with reasons for exclusion documented. Emerging technologies like AI and ML use algorithms to examine patient data and make automatic decisions, enhancing areas such as virtual reality therapy (VR), tele-rehabilitation, clinical decision support, individualized rehabilitation and physical function evaluation. These advance technologies optimize physical therapy and improve outcomes, but further research is needed to address obstacles like bias and data privacy to ensure responsible implementation. AI and ML can revolutionize physical therapy by improving therapy precision, patient monitoring, optimization and individualized therapy plan. However, it’s crucial for physiotherapists to balance technological advancements with compassionate, patient-centred approach.

Crisis Detection in the Age of Digital Communication: The Power of Social Listening as a Method to Identify Corporate Events in Time Series Data

The increased usage of digital media to exchange information has increased the speed in which corporate crises become known. This has increased the necessity to react to a crisis as quickly as possible. As a result, social listening – i.e. listening to and analysing digital communication – is establishing itself as an instrument for companies to control their own representation in the media. Against this background, different methodological approaches in crisis detection (e.g. outlier detection, t-test and Chow test) were tested regarding their quality. For that, we used a data set created by an AI crawling online sources and analysing the results using a neural network. The findings of this study suggest that crises can be identified quite reliably using existing econometric methods. A simple outlier detection in a time series of the total number of fragments that uses a time frame of one month on each side of a crisis seems to be the best method so far with the method by Chen and Liu being a close second. The results of this study provide a foundational contribution to this field of research and can help companies detect crises as early as possible allowing the management to react appropriately.

From the Connected Individual to the Tired Individual: Social Network Fatigue in the Age of Digital Communication

Mobil bilgi teknolojisinin hızlı gelişimi ve akıllı cihazların günden güne gelişmesiyle birlikte özellikle akıllı telefonlar ve sosyal medya uygulamaları iletişim süreçlerini ve daha birçok dinamiği değişime uğratmıştır. Kişilerarası iletişim ve etkileşimin büyük bir bölümünün internet ve mobil cihazlar aracılığıyla gerçekleştirilmesi ve yaygın sosyal medya kullanımı, kullanıcıların paylaşılan içerikleri anında takip etme, sürekli etkileşim halinde olma gibi kaygılar taşıyarak bu platformlara olan bağ(ım)lılığını arttırmış ve bu artış birtakım endişeleri de beraberinde getirmiştir. Bu bağlamda, günlük hayattaki tüm insani süreçlerin dijitalize olmasıyla, sosyal ağ platformlarının “aşırı” kullanımı çeşitli yorgunluklara yol açmıştır. Bu çalışmanın odağında bulunan, dijital çağın yeni salgını olarak nitelendirilen sosyal ağ yorgunluğu da bunlardan biridir. Bu makalede, dünyanın karşılıklı bağımlı ve bağlı olduğu bir dönemin zorunlu bir sonucu olarak artan sosyal ağ yorgunluğunu temel kavramlar ve güncel bulgular ışığında irdelemek amaçlanmaktadır. Bu amaçla öncelikle, sosyal ağ yorgunluğu üzerinde durulmuş ve ilgili kavramlar tanımlanmıştır. Ardından teknostres, gelişmeleri kaçırma korkusu (FOMO), infobezite gibi bağlı çağın sendromlarının sosyal ağ yorgunluğu ile ilişkisi üzerinde durulmuştur. Ve son olarak, sosyal ağ yorgunluğu bağlamında geliştirilen çeşitli öneriler ile çalışma tamamlanmıştır. Sonuç olarak bu çalışmada, her an ve her yerde bağ(ım)lı olmanın bir sonucu olarak sosyal ağ yorgunluğu eğiliminde bir artış olduğu, sosyal medya platformlarının aşırı kullanımının yarattığı sosyal medya yorgunluğunun, literatürdeki ilgili kavramlarla nasıl ilişkilendiği, hangi öncüller ve sonuçlar üzerinden ele alındığı güncel araştırma bulguları doğrultusunda ele alınmıştır. Aynı zamanda bu yorgunluğun kullanıcılarda yarattığı hasarın, son derece önemli psikolojik ve toplumsal sorunlara, kişilerarası iletişim sürecinin olumsuz etkilenmesine neden olduğu ortaya konmuştur.

Assessing the identity of digital technology in education in the age of digital communication

Digital technology has become a part of undergraduate daily life as digital assistant in the age of digital communication (social media and smartphones), purchasing necessities (online shopping), releasing stress (online game) and education resources supply (social media) during or after COVID-19 pandemics especially those involved in online education. However, excessive participation in these technologies raises concerns among the society. The most visible impact will be academic performance, physical and mental health. This research aims to analyze the addiction level and impacts of digital culture in undergraduates who involved in digital education, using empirical study. 320 scholars from a private university are invited to participate in the study. Pearson correlation and descriptive analysis are performed using SPSS in data analysis. The result shows that 62.05% of the respondents fall under a moderate level of addictive digital. Social media addiction, smartphone addiction, online game addiction, and online shopping addiction do not significantly affect undergraduate academic performance, but they have a significant impact on physical and mental health. This research brings new perceptions of different digital technologies to undergraduates in a comprehensive view in terms of digital technology empowerment or endangerment in education in this age of digital communication. This is useful as guidance to policy makers in the future design of online education.

Съвременни подходи при усъвършенстване на гласово-говорните умения на оратора и презентатора

Abstract: In the age of digital communications and high technologies, voice-speaking skills are of particular importance to good performance and success. Well-developed skills can be the key to achieving a successful career. New knowledge and techniques gained in the field of neurolinguistics and psychotechniques provide new opportunities to improve voice-speaking skills through training in modern formats. Therefore, there is a growing need for new methods aiming to improve communication skills. In this paper, through the method of participant observation, best practices of trainings with business representatives are presented, in which neurolinguistic techniques and psychotechniques, which are scientifically proven and which are effective from a methodological point of view, play a major role. Some of the trainings include individual sessions with a voice coach or group trainings where personalised help and development of communication skills can be obtained. The article has a methodological and practical-applied orientation and focuses on new perspectives for applying the methodological heritage of rhetoric schools and courses in stage speech and oratory in combination with modern training methods. Keywords: orator, presenter, rhetoric, voice-speaking skills, psychotechniques, neurolinguistics, training.

Production of Spatial Information in the Age of Digital Communication: Digital Maps, Communities and Participatory Culture

ÖZ 
 Bu çalışmada dijital yöntemlerle birlikte bir medya aracı olarak haritaların ve haritacılığın değişen doğasını anlamak ve kullanıcıların katılımını teşvik eden platformların faaliyetlerini incelemek amaçlanmıştır. Kullanıcıların önemli bir bileşenini oluşturduğu dijital haritalama faaliyetlerinin nasıl bir katılımcılık ortaya koyduğu sorunsallaştırılmıştır. Bu eksende ticari Google Haritalar ve kitle-kaynaklı OpenStreetMap platformları karşılaştırmalı olarak incelenmiştir. Kitle-kaynaklı harita ara yüzlerini kullanan, topluluğun katılımını ve kamu yararını gözeten Mapping For Change ile Türkiye’den Yer Çizenler Herkes İçin Haritacılık Derneği çalışmanın problemi ekseninde betimsel olarak analiz edilmiştir. Kullanıcılar, ticari ağlarla dolayımlanan Google Haritalar’da ücretsiz emekle çalışan birer içerik üreticisi ve gözetim süreçlerinin bir parçası olarak da ‘potansiyel müşteri’ olarak konumlanmaktadır. Kitle kaynaklı platformlarda ise gönüllü kullanıcılar, ücretsiz olarak çalışmakla birlikte daha çok kamu yararına haritalama faaliyeti içinde yer almaktadırlar. Ancak bu katılımcılık faaliyeti henüz belirli bir toplumsal grupla sınırlıdır. Kamusal alana katılımın güçlü potansiyellerini barındıran topluluk haritalarının, toplum genelinde daha kapsamlı erişim ve kullanım yollarının geliştirilmesi gerektiği görülmektedir.
 Anahtar Kelimeler: Dijital Haritalar, Katılımcı Kültür, Yurttaş Bilimi, Google Haritalar, Open Street Map.

Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude

The proliferation of technology in today’s world has led consumers to gain insight into brands via digital communication and shape their purchase intentions accordingly. However, brand awareness alone might not be sufficient to enhance consumers’ purchase intentions in the age of digital communication. Therefore, to paint a more comprehensive picture of this relationship, the paper seeks to address how and when does brand awareness lead to purchase intention in the age of digital communication? Based on the quantitative design, 208 responses conveniently collected were analyzed, and PLS-SEM was employed to examine the hypothesized relationships. The study clarifies empirically the indirect effect of brand awareness, consumer attitude, and purchase intention in the age of digital communication. The study also provides new insights into the moderated-meditation relationship, results indicate that brand awareness in the presence of celebrity endorsement will develop a positive attitude that will positively affect purchase intention. The findings of the study not only contribute to advancing the mediating effect of consumer attitude but also verify the buffering role of celebrity endorsement. In conclusion, companies that use digital communication technologies and take into consideration celebrities who are well-liked by the target market may be able to attract consumers’ attention, shape attitude, and influence them to make a purchase. In the end, both theoretical and practical implications are discussed.

Recommendation in the Age of Digital Communication: a Proposal for Business, Education, Social, Private Life Recommendation Scale (BESP-L) for Human Resources Communication

Purpose - Communication is an important aspect of recommendation prac-tices in all industries across the world. This study explores the communica-tion components of recommendation culture in the digital age. Aim – This study pursuits the possibility of a digital recommendation sys-tem suitable for the business organizations. Methodology - A sample of N=1002 is surveyed in order to analyze how peo-ple evaluate certain practices of recommendation in Turkey. Sampling and surveying procedures are conducted on a blockchain-based system. Addi-tionally, decision tree analysis is applied to the data. Findings - It is found that duration of acquaintance with the recommender is the most essential element for the credibility of the letters of recom-mendation, while recommendation from social media sources is found to be the least credible. The importance of the recommendation from a person acquainted in the business life domain is perceived to be the highest. The study also revealed that credibility of references that are printed with origi-nal signature is not much higher than the online references that are digitally signed. Furthermore, the credibility of references over distance connection tools are even higher than the references through oral communication. These findings suggest that a digital recommendation culture is emerging in parallel with the rapid development of digital communication tools in organizations. Limitations of the study – The study is a cross-sectional study, and based on data from only one country. Practical implications - The paper suggests a recommendation system based on Business, Education, Social, Private Life Recommendation Scale (BESP-L) which is developed from a decision tree analysis. Originality/Value - It is a proposal in the pursuit of an advanced HR sys-tems in the digital age.

Ontologi, Epistimologi, dan Aksiologi dalam Perspektif Filsafat Ilmu Dakwah di Era Komunikasi Digital

Ontology, Epistemology, and Axiology in the Philosophical Perspective of Da'wah in the Age of Digital Communication. The development of the era of globalization is forcing people to be technology literate. Coupled with the Covid-19 pandemic, forcing people to carry out digital communication for daily needs, including spiritual needs. This is what underlies the da'i to be able to transform da'wah into the digital realm. But before that, it is necessary for the da'i to explore the philosophy of da'wah in order to create valuable content in communicating in the digital realm. This paper aims to find out more deeply about ontology epistemology and axiology in order to better know the benefits of da'wah. This paper uses a qualitative approach with a literature study method (library review), namely the technique of collecting writings, readings and other literature, both physical and digital specifically, and then analyzing the content of the study based on the focus of the problems discussed. The results showed 1) ontology in the form of the essence of the existence of da'wah in communication between da'i and mad'u. 2) epistemology in Islamic da'wah, namely bayani epistemology, in the form of sources used in preaching on social media, irfani epistemology, in the form of intuition from da'i and burhani epistemology, in the form of intellectual activity. 3) In understanding axiology, the preacher must first master his knowledge. While mad'u must be selective in choosing their da'i, Da'i and mad'u both must realize that digital users are very diverse. When the da'i does da'wah, he must be ready to face all kinds of mad'u. for that it is necessary to create a dialogue space in digital.

Social activity promotes resilience against loneliness in depressed individuals: a study over 14-days of physical isolation during the COVID-19 pandemic in Australia

Loneliness is a subjectively perceived state of social isolation that is associated with negative emotional, cognitive, and physical health outcomes. Physical distancing and shelter-in-place public health responses designed to curb COVID-19 transmission has led to concerns over elevated risk of loneliness. Given that physical isolation does not necessitate social isolation in the age of digital communication, this study investigated the relationship between the frequency of social interaction and loneliness over a two-week period in people engaging in physical distancing and examined whether this relationship was moderated by physical isolation level, age, or depression. A self-selected sample of N = 469 individuals across Australia who were engaged in physically distanced living completed daily surveys for 14-days during April to June of 2020. Multilevel modelling showed that more frequent social interaction with close, but not intermediate or distant contacts, was uniquely associated with lower loneliness. In addition, being younger, more depressed, more anxious, or having a mental health condition diagnosis (past or present) were also independently associated with higher loneliness. Critically, depression was the only significant moderator of the relationship between social interaction and loneliness over time, where more frequent social interaction with close contacts buffered against loneliness over time in high depression individuals only. The findings suggest that encouraging social activity with close contacts may promote resilience against loneliness in individuals with elevated depression symptoms.

Digital Education in Ophthalmology.

Accessibility to the Internet and computer systems has prompted the gravitation towards digital learning in medicine, including ophthalmology. Using the PubMed database and Google search engine, current initiatives in ophthalmology that serve as alternatives to traditional in-person learning with the purpose of enhancing clinical and surgical training were reviewed. This includes the development of teleeducation modules, construction of libraries of clinical and surgical videos, conduction of didactics via video communication, and the implementation of simulators and intelligent tutoring systems into clinical and surgical training programs. In this age of digital communication, teleophthalmology programs, virtual ophthalmological society meetings, and online examinations have become necessary for conducting clinical work and educational training in ophthalmology, especially in light of recent global events that have prevented large gatherings as well as the rural location of various populations. Looking forward, web-based modules and resources, artificial intelligence-based systems, and telemedicine programs will augment current curricula for ophthalmology trainees.

Private Sphere in the Age of Digital Communication

Examining the interpretations on the “U.S. observation case,” I am trying to answer the question of which contemporary theory may serve as the adequate context for telling the story of the birth of our right to privacy and the modern power structures endeavoring to oppress this right. Relying on the relevant literature, I have attempted to reconstruct twopossible theories in light of the strength of the relationship between privacy and power: the paradigm rooted in the sociology of work; and one judicial approach based on human dignity. The analysis of the two privacy paradigms in contrast with each other highlights their advantages and disadvantages. I also attempt to outline normative points of viewrelevant when analyzing the relationship between power and privacy in the digital age.

Tourism in the Age of Digital Communications

The article considers various aspects of digital communication in tourism marketing, the intensive modern development of which has become a reflection on the realities of the Covid-19 pandemic. By analyzing and synthesizing the study of various scientific sources and statistics, the purpose of the work was achieved – to understand the phenomenon of innovative forms and manifestations of digital marketing in the field of tourism. The novelty lies in the study of prospects for further interaction and development of digital communication in marketing and tourism.

Challenges and Opportunities for Newspapers in the Age of Digital Communication

New media technology influences almost all aspects of traditional media, including subscriptions, readership, circulation, and advertising revenue. In particular, the possibility to access information and receive instant updates via the internet has threatened the existence of traditional newspapers. Therefore, this paper aims to review the challenges facing newspapers in the age of digital communication and how publishers can utilize digital technology to expand readership and maximize subscription and advertising revenues. The outcomes of this review showed that challenges faced by newspapers include a general decline in reading culture, lack of interactivity, readers’ preference for free news, and the need to minimize the cost of production and distribution as well as provide timely updates. Nevertheless, by utilizing digital technology and maintaining print editions, publishers can provide credible news and information to expand their reach and attract advertisers. Technology has not been able to replicate the credibility and quality of newspaper content. This review was an attempt to provide useful information to newspaper publishers, journalists, advertisers, and readers on news delivery and consumption in the age of digital communication. This review is limited to newspapers, and hence further research may focus on broadcast media such as radio and television.

Virtual grand rounds in COVID-19: A financial analysis.

Grand Rounds (GR) lectures are formal educational initiatives that are at the core of most academic clinical departments.1,2 GR have evolved over its commemorative beginnings, shifting away from real-time clinical skills demonstration to the now familiar, lecture-based format.2 Today, GR represent prestigious academic speaking opportunities for thought leaders to discuss topics intended to broaden the medical knowledge at an institution. Despite being considered a cornerstone of education in most training programs, GR have recently come under scrutiny for their dwindling educational efficacy, poor attendance, logistical challenges, and overhead cost.1,3 There is even concern that GR may be at risk of complete extinction altogether.4.

Поминальні традиції: візуальна антропологія сучасного цвинтаря (на прикладі сільських некрополів Лохвиччини)

The article analyzes the main markers of the memorial tradition of the village cemetery. The process of modification, disappearance and appearance of new features of the memorial culture connected with the cultural space of the cemetery is considered. The permanent functioning of funeral rites and the state of preservation of rural necropolises is a strong tool for maintaining and activating cultural memory not only within the family or community, but also society as a whole. The age of digital communications allows the rapid borrowing of individual mortal practices, which are fixed by the methods of visual anthropology. All surveyed cemeteries are "new", arranged in the twentieth century. Over time, as the village grew, some cemeteries found themselves within settlements or close to them. The tombstone is installed in a year. Usually a metal or stone (granite, marble) cross or slab of different sizes and configurations is installed with a embossed cross on the ceiling itself or attached to its top. The signatures on the tombstones reflect the national language policy: graves marked in Ukrainian in the 1940s and 1960s, in 1970-2010 in Russian, and in the last decade the Ukrainian language has returned to personalized signatures and epitaphs. Marble and granite tombstones have all the hallmarks of urban "memorial fashion". Ecological culture is also actively introduced in rural cemeteries: every year the number of plastic flowers and wreaths on graves decreases during their arrangement, preference is given to living perennials and annuals. The main day of remembrance in the calendar of the people of Lokhvytsia district remains the day of remembrance on the next week after Easter - Provody. To this day, the cemetery remains a special public space of the village, where certain socio-cultural norms are broadcast and reproduced, and symbolic mechanisms of representation of the ritual practice of interaction between the dead and the living are activated.

Self-organization of Citizens in the Age of Digital Communications

The article addresses the issue of civic participation in online communities. It is shown that modern network technologies make it easy to combine institutionalized forms of civic participation with informal practices through social media. In today’s digital world, unique activities have appeared that were not feasible before the introduction of online technologies: hacktivism as a new type of civil disobedience, Internet propaganda, the viral launch of hashtags and challenges in TikTok, monitoring of electoral procedures for webcams, etc. According to the author of the article Numerous publications by scientists about the deep crisis of civil society institutions, in fact, do not describe the decline in civic participation, but its complication and reorientation to more non-hierarchical and creative practices with t ud amenable to analysis by customary methods. According to the author, the increasing influence of information and communication technologies on the political process has contributed to a refocusing of civic activism towards the mediation of politics and media activism. The article emphasizes that the capabilities of Internet technologies contribute to the alienation of citizens from real problems, the rooting of virtual imitation of civic participation, forming the so-called foci of fake activism.The article presents an analysis of a new form of citizen activity – online rallies. The April case of online rallies in 2020 is analyzed in detail using the “Talkers” service of the popular car navigator from Yandex. It is concluded that online rallies will gradually be introduced into the Russian political process. In this regard, online space is becoming more polarized and politically dangerous. It is proved that the self-organization of citizens in online communities contributes to the slow transformation of the existing institutional framework.

The Myth of Technology and The Risks of Desecration in Digital Media Communication

To what extent is the contemporary world still aware of the risks of excessive technologicalization? Does the warning of the ancient Greeks who announced, through the Promethean and age myth, the danger of detachment from sacredness and the fatality of man's damnation to his own annihilation under the mirage of unbridled exploitation of nature still reach us? Is it still possible to re-evaluate the progress of modern man, in his negative, destructive aspects? Are not we currently witnessing, in the age of digital communication, the distancing of the human being from his own existential-spiritual foundations by assuming a model of machinal Super-man, technical in the operations of the mind but also of affectivity? Perhaps a reconsideration of the ontological and gnoseological position of modern man, anchored in the age of high-tech constructions and digital communications, could be inaugurated starting from the reinterpretation of the mythical-symbolic warnings of ancient meditation.

ANALYSIS OF BORDER GATEWAY PROTOCOL, ITS TYPES AND MEASURES TO AVOID RISK

This is the age of digital communication. The process involves sending messages from one end of the network to other end using the internet, extranets and the Internet of Things (IOT) Technologies. Initially, the internet is a small community. But today internet becomes a global community as thousands of different administrative entities own and operate the internet. The process of transferring data across the network is known as routing. The process of routing is performed by using routers. Routers use certain protocols to achieve this task. The Broader Gateway Protocol (BGP) is an interdomain routing protocol that is used to connect two different autonomous systems. The autonomous system is collection of network that runs under a single administrative entity. This paper includes analysis and important techniques of border gateway protocol, types of BGP, its attributes, security threats and measures to avoid risks.

디지털 커뮤니케이션 시대 남북한 문화예술 교류협력의 모색 : 한반도 한류의 창출과 북한 국제평판의 쇄신

이 글은 남북한이 문화의 이질성을 해소하고 문화예술 교류 성과를 극대화 하기 위해 공동의 문화콘텐츠를 발굴, 제작하고 세계시장에서 전파하여 공동의 한류를 창출하는 등 보다 선제적인 방법을 취할 것을 주문한다. 그것은 현재의 한반도 평화프로세스가 놓여있는 정보커뮤니케이션 환경이 쌍방향의 소통과 세계청중과의 지구적 연결에 의해 과거와는 근본적으로 다른 성격을 갖기 때문이다. 현재 북한의 문화예술은 당의 프로퍼갠더 수단으로서 기능하고 있고 북한 주민들은 외부 디지털 문화콘텐츠를 당국의 적발을 피해 개인의 향유 대상으로서 소비하고 있다. 앞으로의 남북한 문화예술 교류협력은 과거 북한의 자발적 협력이 두드러졌던 디지털 문화콘텐츠 협력 사업에 주목할 필요가 있으며 현대의 급변하는 정보커뮤니케이션 환경을 적극적으로 활용할 수 있는 남북한 공조전략이 구축되어야 있다. 남북한 공동의 한류와 이윤 창출이 가능한 디지털 문화콘텐츠 사업은 남북한 문화예술 협력의 효과적인 방편이 될 것이며 한반도 평화프로세스와 맞물려 북한이 종국적으로 비핵화를 이행한다면 북한의 국제적 이미지 개선에도 기여할 것이다.