The determinants of and variations in processes of cultural valorization are of increasing interest to sociologists. In the case of high-culture literary texts, the central evaluation process takes place through canon formation. We explore the mechanisms of canon formation and of cultural valorization processes more generally by analyzing the critical history of Zora Neale Hurston's novel Their Eyes Were Watching God. Published in 1937 to lukewarm reviews, the novel is currently considered a core canonical text. We specify three processes involved in the reconstruction of Hurston's novel and in the establishment of the African American literary canon: (1) the application of new evaluative criteria, (2) the reconstruction of textual meaning through newly available interpretative strategies, and (3) changes in the institutional and organizational environment that allowed new claims on high-status critical positions to be made by those previously outside the literary hierarchy. The implications of this study for theoretical models of cultural valorization in sociology are considered.