This study aims to determine and analyze the relationship between factors of sponsoring student events and brand awareness of the sponsors among students in Vietnam. Based on 3 related models: Determinants of Sponsorship Response Model, Sponsorship Evaluation Scale and Role of Sponsorships in Developing Brand Equity Model, this study generates a conceptual framework about factors that affect brand awareness of student events’ sponsors among students in Vietnam. Data of this study is collected by conducting a survey from students which obtains 473 valid responses. The reliability of the scale is assessed by Cronbach's Alpha test, EFA testing the accuracy of observed - variable grouping, and multivariate regression used to measure the impact of factors on brand awareness. Ultimately, the results illustrate that Brand Awareness is positively affected by 6 factors including "Status of the Event'', "Personal Liking for the Event", “Sponsor-Event fit”, “Attitude toward Sponsor”, “Sincerity of Sponsor”, and “Image of Sponsor”, and negatively affected by 1 factor “Ubiquity of Sponsor”; “Sponsor-Event fit” is the most dominant factor impacting on students' brand awareness.