Affect Purchase Behavior Research Articles

The Effects of Poor Fluid Milk Experience on Store Choice and Customer Loyalty in Online and In-Store Retail Channels

Dairy producers work extensively to ensure quality, but there is limited information on how poor experience with milk affects consumer choice. This study uses an online survey of 725 US consumers to assess how a poor experience with milk affects purchase behavior in different channels. We examine the relationship between product experience and purchase behavior and find that a poor experience is associated with a greater likelihood of switching stores and with lower net promoter scores, suggesting that having high quality milk may improve customer loyalty. This work highlights the important role that perishable food quality plays in retail settings.

The Perceived Effect of Product Placement on the Purchase Behavior of Generations X, Y, and Z in Calamba, Laguna

The primary objective of this study is to accomplish research and establish a body of knowledge that can serve as a basis for enhanced product placement strategies/advertisements in Calamba, Laguna, which is considered to be a place where a lot of businesses operate; and may it be a big or small enterprises. In particular, this study aims to (1) determine the perception of Generation X, Y, and Z in Product Placement in Calamba, Laguna in terms of Attention, Interpretation, and Recall. (2) find out the perception of Generation X, Y, and Z in Purchase Behavior in Calamba, Laguna in terms of Attitude, Subjective Norms, Perceived Behavioral Control, and Intention. Lastly, (3) ascertain if there is a significant effect between Product Placement on the Purchase Behavior of Generation X, Y, and Z in Calamba, Laguna. The research design that was used in this study is Quantitative-Descriptive Causal; this type of research design attempts to establish a connection between the dependent and independent variables that can answer the research problem. In this study, there were three hundred eighty-four (384) respondents from Generation X, Y, and Z who live in Calamba, Laguna. Statistical treatment applied to the data of the overall research study includes mean and standard deviation for determining the perception of Generation X, Y, and Z in Product Placement and in Purchase Behavior in Calamba, Laguna, and simple linear regression that is used to know if there is a significant effect between product placement and the purchase behavior of Generation X, Y, and Z in Calamba, Laguna. Findings revealed that the overall response for the Perception of Product Placement of Generation X, Y, and Z in Calamba, Laguna are all concluded as strongly agreed. It means that Product Placement has a strong impact on their ability to remember a product; thus, this strengthens the effectiveness of product placement in reaching and connecting with Generation X, Y, and Z audiences. In addition, the study also shows a positive overall response for the Perception of Purchase Behavior of Generation X, Y, and Z in Calamba, Laguna; this means that the respondents have a positive attitude towards the product and it is considered to be an advantage for affecting purchase behavior across the three generations. The study shows that product placement has a significant effect and also has a positive impact on the purchase decision of Generation X, Y, and Z. Thus, there is a significant effect between Product Placement on the Purchase Behavior of Generation X, Y, and Z in Calamba, Laguna.

Why does mobile payment promote purchases? Revisiting the pain of paying, and understanding the implicit pleasure via selective attention.

The past years have witnessed a phenomenal growth of the mobile payment market, but how mobile payment affects purchase behavior receives less attention from academics. Recent studies suggested that lower pain of paying may not fully clarify the relationship between mobile payment and increased purchases (i.e., mobile payment effect). The current research first introduced price level in Study 1 and demonstrated that the pain of paying served as an underlying mechanism only in the high-price condition rather than the low-price condition. As such, Study 2 was conducted in a low-price context to address the uncovered mechanisms. We propose a new concept of "pleasure of payment" that is defined as an implicit and consumption-related hedonic response based on the cue theory of consumption. By tracking spontaneous attention to positive attributes (i.e., benefits) of products, Study 2 demonstrated this implicit pleasure as a psychological mechanism for the mobile payment effect when the pain of paying was not at play. These findings have important implications for mobile payment in research and practice by identifying price level as a boundary condition for the role of pain of paying and understanding the positive downstream consequences of mobile payment usage on consumer psychology.

The impact of environmental accidents on the green apparel purchase behavior of Generation Z.

This study examines the impact of environmental accidents on Generation Z's purchase behavior towards green apparel, integrating the Theory of Planned Behavior and the Norm Activation Theory to conceptualize how different dimensions of environmental accidents influence consumer behavior. Employing focus groups and questionnaires, this research captures data on Generation Z's perceptions and behaviors towards green apparel in the context of environmental accidents. The collected data were analyzed using SPSS software, with structural equation modeling employed to test the research hypotheses. The findings indicate that the scale (H12 = 0.545), the degree of suddenness (H18 = 0.357), nature of the effect (H14 = 0.295), and duration (H17 = 0.289) of environmental accidents significantly influence Generation Z's awareness of consequences, behavioral attitudes, subjective norms, and perceived behavioral control regarding the purchase of green clothing. Notably, the scale of environmental accidents has a significant impact on perceived behavioral control, which in turn significantly affects Generation Z's intention to purchase green apparel (H3 = 0.5). This study elucidates the impact of environmental accidents on Generation Z's green apparel purchase intentions. The findings highlight Generation Z's environmental awareness and social responsibility, influencing their purchasing decisions. This research offers practical insights for brands to enhance green marketing strategies, focusing on product quality, transparency, and consumer education to align with Generation Z's values and expectations. Future research should explore additional factors affecting purchase behavior and strategies to bridge the intention-behavior gap.

Exploring Attitude and Behavior Towards Shopping at Zero-Waste Store: An intra-personal and external factors approach

Many retailers have switched their business model to zero-waste retail to preserve the environment. However, many consumers still feel unfamiliar with this system and thus feel reluctant to continue shopping at zero-waste retail. This study employed the internal-external approach to comprehend consumers' intentions to shop at zero-waste stores. A total of 125 responses were collected and analyzed in SEM with Lisrel. This study found that environmental knowledge and reputation positively impact attitudes toward shopping in zero-waste stores, which in turn would also affect purchase behavior toward zero-waste stores.

Predicting online customer purchase: The integration of customer characteristics and browsing patterns

Despite the relentless growth of online retail, e-commerce platforms still suffer from a low purchase conversion rate. Researchers and practitioners have attempted to understand customer purchase behavior, but it remains elusive due to customers' heterogeneous and complex decision-making processes. This study addresses a gap in existing research by combining two types of factors affecting purchase behavior: past customer characteristics and current website browsing behavior. This study employs recency, frequency, and monetary value (RFM) to extract variables of customer characteristics and utilizes graph metrics to comprehensively measure browsing patterns. Based on these variables, this study conducts predictive analysis for purchase behavior and clustering analysis for session-level customer segmentation. Our findings reveal that integrating customer characteristics and browsing patterns significantly enhances purchase prediction and proposes a novel customer segmentation. This study not only provides theoretical and methodological contributions to decision support and e-commerce literature but also offers practical insights for real-time personalized marketing strategies.

The Influence of Brand Credibility and Customer Experience on Service Purchasing Behavior of Gojek in Banda Aceh with Influencer Marketing Strategy as A Mediation Variable

This research aims to test the Brand Credibility and Customer Experience effect on the Service Purchasing Behavior of Gojek Services in Banda Aceh with Influencer Marketing Strategy as a mediating variable. The population referred to is all Gojek customers in Banda Aceh. This sample size was determined using the minimum size for Structural Equation Modeling (SEM) analysis, which uses a formula of 10 times the number of indicator variables, totaling 16 indicators used, totaling 160 samples. Data were processed using the Structural Equation Modeling (SEM) method. The result shows that Brand Credibility affects Influencer Marketing Strategy, Customer Experience affects Influencer Marketing Strategy, Brand Credibility affects Purchasing Behavior, Customer Experience affects Purchasing Behavior, Influencer Marketing Strategy affects Purchase Behavior, Brand Credibility affects Purchasing Behavior through Influencer Marketing Strategies, and Customer Experience affects Purchasing Behavior through Influencer Marketing Strategies. The influencer marketing strategy in the model is also proven to be a partial mediator which can be a mediator or not as a mediator. These results thus explain that the model for improving service purchasing behavior is a function of increasing brand credibility, customer experience, and influencer marketing strategy.

Modelling consumer perceptions of green products, purchasing behaviour and loyalty

Green products have gained prominence on the market largely due to their perceived benefits of environmental sustainability. In view of the growth in influence of green products, the objectives of the study were to determine the impact of product quality on purchase intention for green products; to determine the impact of product quality on purchase intention of green products; to ascertain the influence of environmental concerns on purchase intention for green products; to establish the influence of situations affecting green product purchase on purchase intentions for green products; to establish the impact of preference for green products on purchase intention and to assess the impact of purchase intention on re-purchase intention of green products. To establish these facts the study adopted a quantitative methodology, which made use of a self-reporting questionnaire that was administered to consumer households in parts of Zimbabwe as the target population. The 497 responses received were accepted as the sample size of this study. Data collected was captured and analysed on SPSS (v22.0) and AMOS (v24.0) to yield descriptive and inferential statistics. Structural Equation Modelling was then used to provide estimates of the strength of all the hypothesised relationships. The key findings of the study were that green purchase intention was significantly and positively influenced by product quality, environmental concern, preference for green products, environmental responsibility and selection attributes, but not by situations affecting purchase behaviour. It was also found that purchase intention had a strong correlation with re-purchase intention. We thus propose that marketers need to formulate and implement green marketing strategies to improve consumer perceptions of green products. We also suggest that marketers should drop deceptive marketing practices that cause consumers to be skeptical about green products.

Effect of Multi-Channel Integration on Customer Purchase Intention

ABSTRACT Although researchers have suggested the importance of multi-channel including mobile channel, few studies have focused on the quality of multi-channel integration. This research draws on Stimulation-Organism-Response theory to explore how consumer’ perception of dimensions of multi-channel integration affect purchase behavior. The results demonstrated that diversity of channel access had no significant impact on consumer perception of the quality of multi-channel service. However, perceived consistency of product information had a significant positive impact on the perception of the quality of multi-channel service, as did user information sharing, and process integration. Consumer perception of the quality of multi-channel service had a significant positive impact on the purchase intention, playing a mediating role in our model. This research further discuss the effects of consumers’ efficacy in multi-channel setting on their purchase intention. These findings provide guidance for retailers as they develop multi-channel strategies, contribute to multi-channel integration literature about multi-channel quality dimensions.

User online purchase behavior prediction based on fusion model of CatBoost and Logit

Analyzing users’ consumption preferences and willingness based on massive online behavior data can help optimize user experience and improve product purchase rate. For the online platform user data, feature engineering methods were used to pre-process, visualize, analyze and construct features. Then, a prediction and evaluation model of users’ online purchase behavior was developed based on the CatBoost algorithm, and the important features affecting users’ purchase behavior were quantitatively analyzed using the Logit Model. Compared with Random Forest, Support Vector Machine and XGBoost, the prediction model has better performance with prediction accuracy of 98.38% and F1 score of 0.775. The results show that user basic information, user access data and user login data have impact on user online purchase behavior. Especially the number of visits with or without coupons, unfinished orders of annual classes, number of coupons received, repeated learning of courses, public number following, days of login, city and number of learning classes sections are important features affecting purchase behavior.

Exploring Sustainable Food Choices Factors and Purchasing Behavior in the Sustainable Development Goals Era in Spain

The aim of the present study was (1) to investigate what consumers include within the concept of food sustainability and its link with sustainable consumption, by identifying meaningful consumer typologies from the concept of food sustainability and food choice factors framed by SDG 12, and (2) to know how different farm systems attributes affecting purchase behavior are associated with such typologies. Consumers from two Spanish regions (n = 403) answered a paper questionnaire to know their degree of knowledge of sustainability, and beliefs, behavior, attitudes and preferences towards food sustainability, and the importance given to product characteristics and shopping practices. A principal component analysis was conducted to identify groups with similar answers, to average some of the questions before the final analysis of variance, which includes demographic classes as fixed effects. A cluster analysis using the most representative questions identified two clusters. cluster 1 (68.4%) responded to more sustainability-related attributes, and cluster 2 (31.5%) presented a less-expanded concept of sustainability. The origin of the product and quality certification (local, organic) was important for food purchase practices. The place of residence and gender differences of the consumers were the most influential factors. In the conjoint study, regarding the purchase of Iberian pork, cluster 1 remained unwilling to sacrifice outdoor systems and local breed at the expense of the price, in the case of the Iberian pig production. The most important demographic differentiator was the region of residence of the consumer. In conclusion, consumers are not aware of the wider aspects included in the sustainability concept. Moreover, the concept of sustainability elicits different meanings to the segments of the consumers identified.

Influence of emotions on purchase loyalty among child consumers: the moderating role of family communication patterns

Though the role of emotion and family communication patterns in purchase behavior including purchase loyalty is essentially significant, it has received scant empirical attention in the context of children’s consumption behavior. Thus, the present study aimed to explore the influence of children’s emotions induced by food product TV commercials, particularly pleasure and arousal, on their purchase loyalty. It also examined the moderating effects of socio- and concept-oriented family communication patterns on this relationship. The empirical analysis of survey data of 209 fifth- and sixth-grade Iranian students through confirmatory factor-analytic approaches and structural equations modeling indicates the need for reflecting on their emotions as they intend to make purchase decisions. Our findings reveal that children’s emotion exercises a significant impact on their purchase loyalty and the more positive they feel about a product, the more loyal they remain towards it. Regarding the moderating roles of family communication patterns, it is found that these maverick consumers make purchase decisions independently regardless of their parents’ communication styles. The achievements not only contribute to the theory of planned behavior by indicating emotion as a significant attitudinal element affecting purchase behavior but also they have crucial implications for developing effective marketing communication strategies for young-consumer markets.

DETERMINANTS OF NON-MUSLIM CONSUMERS’ PURCHASE BEHAVIOR TOWARD HALAL PACKAGED FOOD

Manuscript type: Research article Research Aims: The objective of this research is to determine factors affecting the purchase behavior of non-Muslim consumers toward halal packaged food. Design/methodology/approach: Data was collected from self-adminstrated questionnaire from non-Muslim consumers who have purchased halal packaged food. Structural Equation Modelling (SEM) using SmartPLS was used to analyze the effect of attitude, subjective norm, perceived behavioral control, halal logo and halal marketing on purchase intention and purchase behavior. Research Findings: Only subjective norm, halal logo and halal marketing affect purchase intention, which later affects purchase behavior. Meanwhile perceived behavioral control was found to directly affect purchase behavior. Theoretical Contribution/Originality: This research contributes further to the body of knowledge regarding the Theory of Planned Behavior, and has investigated that the theory can also be applied in the context of non-Muslim consumers’ purchase intention toward halal packaged food. Practitioner/Policy Implication: From the findings, practitioners in the field of halal packaged food can formulate strategies regarding halal marketing and subjective norm in order to stimulate consumers’ purchase intention. Research limitation/Implications: There are several research limitations regarding the screening question and a few indicators used which in future research is suggested to be a better reflection of the research variales and objectives.

Health Warnings and Beverage Purchase Behavior: Mediators of Impact.

To reduce diet-related chronic disease, policymakers have proposed requiring health warnings on sugar-sweetened beverages (SSBs). Health warnings reduced purchases of these products by 22% in our recent randomized controlled trial, but the mechanisms remain unclear. We sought to identify the psychological mechanisms that explain why SSB health warnings affect purchase behavior. In 2018, we recruited 400 adult SSB consumers to complete a shopping task in a naturalistic convenience store laboratory in North Carolina, USA. We randomly assigned participants to either a health warning arm (all SSBs in the store displayed a text health warning) or to a control arm (SSBs displayed a control label). Participants selected items to purchase with cash. Compared to control labels, health warnings elicited more attention, negative affect, anticipated social interactions, and thinking about harms (range of ds = 0.63-1.34; all p < .001). Health warnings also led to higher injunctive norms about limiting SSB consumption (d = 0.27, p = .008). Except for attention, all of these constructs mediated the effect of health warnings on SSB purchases (all p < .05). In contrast, health warnings did not influence other attitudes or beliefs about SSBs or SSB consumption (e.g., healthfulness, outcome expectations, and response efficacy). Health warnings on sugar-sweetened beverages affected purchase behavior by eliciting negative emotions, increasing anticipated social interactions, keeping SSBs' harms at top of mind, and shifting norms about beverage consumption. Results are consistent with recent studies of why tobacco warnings influence quitting behavior, pointing toward a general framework for understanding how health warnings affect behavior. NCT #03511937.

Factors Influencing the Purchase of Energy-Efficient Appliances by Young Consumers in South Africa

Abstract Household appliances are the biggest contributor to household energy consumption and carbon dioxide emissions. One of the ways to reduce emissions and conserve energy is to increase the use of energy-efficient appliances (EEAs). Based on the theory of planned behavior (TPB), the study investigated the factors that influence the purchase of EEAs by young consumers in South Africa. Young customers are the customers of tomorrow and can help to prevent global ecological collapse through sustainable consumption. The study extended the TPB by adding two individual constructs (moral norms and environmental concern) and two situational constructs (informational publicity and perceived benefits). In addition, the study examined the effect of purchase intention on purchase behavior. The cross-sectional survey method was used for data collection in the quantitative study. Data was collected from final year undergraduate students at two South African universities. The results indicated that the extended TPB model can be used to predict the purchase intention of EEAs. Also, purchase intention positively affects purchase behavior. Theoretically, the study extended the TPB to create a unique model of intention to purchase EEA. Practical suggestions focus on what business and government should do to improve the purchase of EEA.

Sustainable product purchase: does information about product sustainability on social media affect purchase behavior?

Nowadays, consumer-to-consumer communication and its impact on purchase decisions have gained substantial consideration owing to digitalization and the emergence of internet-based social media platforms. Social media allows consumers to communicate with thousands of people well beyond their network. Consequently, the demand for transparency from industrial corporations has increased. It even becomes more important to understand how sustainability-related information on social media holds organizations accountable for their wrongdoings and reward them for taking sustainability-related initiatives. In this research work, the authors investigate how information that is available on social media influences consumers’ purchase behavior with regard to sustainable products in the context of developing countries. Therefore, the authors surveyed social media users residing in Pakistan and used partial least squares structural equation modeling (PLS-SEM) to analyze the collected data. The results established that positive and negative sustainability-related information on social media significantly influences consumers’ intention to purchase sustainable products. Furthermore, this study explains that consumers’ willingness to seek sustainability-related information makes them dependent on social media and this dependency on social media affects their intention to purchase.

Packaging Features and Consumer Buying Behavior Towards Packaged Food Items

This study aimed to determine the effects of packaging attributes on consumers’ buying behavior. Specifically, to investigate the effect of packaged food’sgraphics, color, size, shape, product information and/or packaging material on consumers’ buying behavior in Pakistan. Data was collected through the used of questionnaire from 300 individuals and was analyzed through Confirmatory Factor Analysis and Structural Equation Modeling. The study found a significant relationship between graphics colors, packaging size, shape, product information of packaging material with consumers’ buying behavior. The study concluded that the packaging attributes are examined, are contributed in communicating product quality that affects purchase behavior. The study recommends that food manufacturers must understand the consumer response towards their packaging and integrate their input into designing a better packaging by innovations. This can be achieved by involving consumer directly in designing the final packaging of product through their response.

When is Concentration a Good Thing? The Dynamic Effect of Recommendation Concentration on Consumer Purchase

The effect of recommendation concentration is critical to profit maximization of e-commerce platforms. However, recommendation with high concentration level may not always be a good thing to purchase behavior which researchers know little about. To fill this gap, we develop a stochastic model to capture the state-dependent effect of recommendation concentration on purchase behavior. Specifically, we introduce a hidden Markov model (HMM) to investigate the following research questions: (1) is there any hidden state that potentially governs the dynamic purchase journey? (2) If so, how will concentration-level factors affect purchase behavior given a consumer's hidden state? (3) How does recommendation concentration play a role in transferring consumers among different hidden states? Would concentration levels in different recommendation systems (popularity recommender, content-based recommender and collaborative filtering recommender) make a difference? Based on Bayesian estimation of the model with a granular click-stream dataset from a vertical e-commerce platform of liquors, we identify three consumer states governing the purchase process, which are termed as awareness'', interest'' and desire'' respectively. Our results show that the effects of recommendation concentration on purchase are state-dependent. Concentrated recommendation with focal product is effective to boost the focal product's conversion rate in awareness state, whereas it would depress the conversion rate of the focal product in interest state. In addition, recommendation concentration has a significant impact on moving consumer into a deeper state in which the intrinsic purchase intention is higher. Furthermore, through counterfactual simulations of different concentration strategies, our findings offer implications for e-commerce platforms on when and how recommendation concentration should be introduced dynamically, which stimulates more purchase actions eventually.

Factors affecting purchase behaviour of &lt;i&gt;Shariah&lt;/i&gt; compliant hotels: a study from Muslim consumers' perspective

The present study is undertaken to examine the effects of various factors on Muslim consumers' purchase behaviour towards Shariah compliant hotels on the basis of the theory of planned behaviour. The data required for the study has been gathered through the distribution of self-administered questionnaires to Muslim consumers in Kuala Lumpur, Malaysia. The data has been analysed through SPSS and SEM. The findings demonstrate that attitude, subjective norm and perceived behavioural control carry positive effects on Muslim consumers' purchase intention toward Shariah compliant hotels. Moreover, perceived behavioural control and intention to purchase significantly affect purchase behaviour towards Shariah compliant hotels. The findings of the study will facilitate marketers in terms of creating effective strategies in order to fulfil the needs and wants of Muslim consumers. From an academic viewpoint, the study has opened the door for future researchers to conduct more studies on Shariah compliant hotels.

Factors affecting purchase behaviour of &lt;i&gt;Shariah&lt;/i&gt; compliant hotels: a study from Muslim consumers' perspective

Factors affecting purchase behaviour of &lt;i&gt;Shariah&lt;/i&gt; compliant hotels: a study from Muslim consumers' perspective