Affect Continuance Intention Research Articles

An empirical analysis of factors influencing continuance intention of mobile instant messaging in China

The purpose of this research is to investigate factors affecting users’ continuance intention in the context of mobile instant messaging (IM). Drawing upon the social cognitive perspective, the study builds a theoretical model to illustrate the relationships between perceived user base, habit, resistance to change and continuance intention. An empirical study is conducted to test the research model by surveying Chinese mobile IM users. The results show that habit and resistance to change both play important roles in intention to continue use of mobile IM. More specifically, resistance to change is found to have the largest effect on continuance intention. The results also show that habit directly and indirectly affects continuance intention through resistance to change. In addition, perceived user base has a significant effect on continuance intention. Extant information system (IS) continuance research has mainly focused on contexts other than mobile IM. Furthermore, prior IM-related studies have tended to focus more on investigation of factors affecting IM usage behavior and have paid less attention to user continuance of mobile IM services. This current study attempts to address this research gap. Specifically, the study proposes a model that integrates factors such as resistance to change, habit, perceived user base, and continuance intention in the context of mobile IM services. In addition, the study empirically demonstrates the effects of resistance to change and habit on continuance intention, as well as the influence of habit on resistance to change.

오프라인-온라인 멀티채널 상황에서 불확실성, 전환비용, 오프라인 신뢰 및 개인의 부정감정이 사용자 지속구매의도에 미치는 영향에 관한 실증연구

최근 온라인 상거래에서는 오프라인 상에서 어느 정도 이름이 알려진 쇼핑몰이 온라인 채널까지 동시에 운영하는 것이 보편화되어 있다. 이와 같은 멀티채널 상거래 상황에서 사용자의 온라인 상거래 지속사용의도를 분석하기 위해서는 오프라인 채널에서 발생된 신뢰가 온라인 구매행동에 미치는 영향을 분석할 필요가 있으며, 또한 온라인 채널에 대한 불확실성이 고려된 연구가 필요하다. 한편, 개인들이 가지고 있는 부정 감정은 멀티채널 상황 하에서 사용자 행위에 다양한 조절효과를 미치는 것으로 파악되지만, 이러한 개인의 부정감정이 충분히 반영된 연구가 부족한 상황이다. 본 연구에서는 멀티채널상황에서 오프라인 신뢰, 불확실성, 전환비용, 그리고 개인의 부정감정이 사용자 온라인 상거래 지속사용의도에 미치는 영향을 실증적으로 분석하였다. 406부의 설문지를 분석한 결과 만족과 전환비용, 그리고 개인의 부정감정이 온라인 쇼핑몰에서의 구매경험자들의 지속구매의도에 매우 유의한 영향을 미치는 요인으로 입증되었다. It becomes undeniable trends that offline shopping stores operate their own online shopping stores too. The multi-channel shopping stores like this allow consumers to have much choices to shop from either offline channel or online channel. This trend, however, also opens new research issues. Especially, we have found from literature survey that a new research model is necessary for more in-depth study of the consumer behavior analysis in the multi-channel trends like this, where those constructs such as offline trust, uncertainty, switching cost, and individual negative emotion are considered. It is noted, especially in the multi-channel environments, that uncertainty and switching cost need to be considered, and that individual tends to feel negative emotion much more. By relying on 406 valid questionnaires, we obtained empirical results such that switching cost and offline trust have a positive effect on continuance intention, and uncertainty tends to increase switching cost. Individual negative emotion also affects continuance intention significantly.

Determinants of Consumer Intention to Continue Using Table-Top Tablet Ordering Systems in Restaurant Businesses

As restaurant businesses adopt new table-top ordering system (TTOS), the management would want to measure the success of their technology investment. One good indicator is whether returning customers will choose to continue using TTOS after their initial experience. Founded on the Expectation-Confirmation Model (ECM), this study answers the question by investigating customers’ continuance intention to use TTOS. Survey data from 140 regular restaurant customers who have prior experience with TTOS shows that satisfaction and perceived usefulness significantly affect continuance intention to use. Perceived usefulness, perceived enjoyment, and user interface significantly influence satisfaction while confirmation significantly affects perceived usefulness, perceived enjoyment, and user interface. Self-efficacy has significant impact on user interface; confirmation does not have significant impact on satisfaction. The findings have valuable implications for restaurant businesses and IT companies on how they should design or update their TTOS in the future.

Booklovers' world: An examination of factors affecting continued usage of social cataloging sites

Little is known about what factors influence users' continued use of social cataloging sites. This study therefore examines the impacts of key factors from theories of information systems (IS) success and sense of community (SOC) on users' continuance intention in the social cataloging context. Data collected from an online survey of 323 social cataloging users provide empirical support for the research model. The findings indicate that both information quality (IQ) and system quality (SQ) are significant predictors of satisfaction and SOC, which in turn lead to users' intentions to continue using these sites. In addition, SOC was found to affect continuance intention not only directly, but also indirectly through satisfaction. Theoretically, this study draws attention to a largely unexplored but essential area of research in the social cataloging literature and provides a fundamental basis to understand the determinants of continued social cataloging usage. From a managerial perspective, the findings suggest that social cataloging service providers should constantly focus their efforts on the quality control of their contents and system, and the enhancement of SOC among their users.

Understanding the roles of cultural differences and socio-economic status in social media continuance intention

Purpose – Drawing upon the literature of Uses and Gratifications (U & G) Theory, the purpose of this paper is to propose that entertainment, information seeking, socialization, and self-presentation are the motivational factors affecting continuance intention of social media. This paper further investigates the moderating effects of cultural difference and socio-economic status on the link between these motivational factors and continuance intention. Design/methodology/approach – Data collected from the 493 active users of Facebook in five countries (Australia, Austria, Japan, Taiwan, and the USA) were used to test the proposed model. Partial least squares method was used to assess the relationships in the model and the subgroup analysis method was employed as well to examine the moderating roles of cultural difference and socio-economic status. Findings – Information seeking exerts stronger effect on continuance intention for users from individualistic cultures, while socialization, and self-presentation has stronger influence on continuance intention for users from collective cultures. Entertainment has stronger influence on continuance for high educated users, whereas self-presentation has stronger influence on continuance intention for users with lower level of education. Finally, the effect of entertainment, information seeking on continuance intention is stronger for users with higher level of income, while self-presentation has stronger influence on continuance intention for users with lower level of income. Originality/value – This study is one of first studies to extend the research context of U & G Theory from adoption of social media to continuance intention of social media. This study is also the first to investigate the moderating roles of cultural difference and socio-economic statuses in social media usage behavior simultaneously.

Assessing the impact of enterprise systems technological characteristics on user continuance behavior: An empirical study in China

Enterprise systems (ES) have changed the way organizations process their information, yet limited research has been conducted to investigate users’ post-adoption perceptions of these sophisticated technologies. Drawing on the IS-continuance theory and the IS success model, this research attempts to fill this gap in the literature by examining the influence of technological characteristics of ES, represented by information and system quality, on users’ satisfaction and perceived usefulness, which in turn, affect continuance intention of ES. Furthermore, this study proposes that both satisfaction and continuance intention influence continuance behavior. A research model was developed and empirically examined with data collected from 275 users of ES in China.

An empirical study on factors affecting continuance intention of using Facebook

The main purpose of this study is to analyze the effects of the motivational factors on continuance intention of using Facebook. A Structural Equation Modeling approach was applied to identify the factors that significantly affect the continuance intention to use Facebook. Using LISREL, data collected from 209 Facebook users were used to test the proposed model. Results indicated that 62% of Facebook users’ continuance intention to use Facebook is explained by attitude and satisfaction. Between them, attitude has the strongest effect. Besides this, entertainment and status seeking have been found to have indirect significant effects on continuance intention to use, whereas information seeking and self-expression have been found to have insignificant effects. The study concludes with the discussions of the findings and recommendations for possible future research.

PERCEIVED QUALITY AS A KEY ANTECEDENT IN CONTINUANCE INTENTION ON MOBILE COMMERCE

Based on the smart phone and 3G communication boom in recent years, mobile commerce has become increasingly popular. This study empirically investigated the continuance usage intention of m-commerce consumers. The proposed model is an extension of the expectation-confirmation model, with perceived quality as the antecedent variable of confirmation and perceived usefulness. This model employed three dimensions of perceived quality from DeLone and Mclean's IS success model. Survey data were collected from a sample of 406 m-commerce users and statistically analyzed using LISREL. Results show that perceived information, system, and service qualities all positively influence confirmation, whereas information and system qualities affect perceived usefulness. This study also validated ECM in the m-commerce context by showing that confirmation and perceived usefulness both have substantial influences on satisfaction, and in turn, affects continuance intention. The study draws attention to the importance of quality in retaining mobile commerce customers. Mobile commerce providers will benefit from our research results by knowing how to strengthen perceived qualities and increase customers' loyalty in the future.

Understanding the continuance use of social network sites: a computer self-efficacy perspective

Based on social cognitive theory and the balanced thinking–feelings model, this study proposes a research model to examine the different roles of general computer self-efficacy (CSE) and specific CSE. The research model was tested with a survey of university students in Singapore in the Facebook context. It is found that while general CSE affects continuance intention through both cognition and affection, specific CSE mainly affects continuance intention through cognition. It is also found that general computer experience affects general CSE only and specific computer experience affects specific CSE only.

Understanding post-adoption behaviors of e-service users in the context of online travel services

We developed a model to investigate the factors influencing two different post-adoption behaviors of e-service users based on the Post-Acceptance Model of IS Continuance (IS continuance model): (1) continuance intention to use e-services; and (2) Word of Mouth (WOM) behavior. We tested the research model using a survey of 543 usable responses in China. Our findings show that satisfaction and perceived usefulness positively affect continuance intention, which, together with perceived usefulness, positively influences the WOM behavior. The two different post-adoption behaviors of e-service users, continuance intention and WOM, are closely related. Implications for theory and practice are also discussed.

Continuance intention of blog users: the impact of perceived enjoyment, habit, user involvement and blogging time

The purpose of this study is to understand factors that affect continuance intention of a popular hedonic information system, blogs. The expectation-confirmation theory (ECT) is adapted with perceived enjoyment, habit and user involvement. Data was collected via an online survey. A total of 430 valid responses were collected. The research model was assessed by structural equation modelling (SEM). The results show that continuance intention of blog use was predicted collectively by user involvement, satisfaction and perceived enjoyment. Habit, however, exhibited no strong relationship with satisfaction and use intention. Users' satisfaction with blog use was predicted primarily by perceived enjoyment, followed by users' confirmation of expectation and user involvement. Perceived enjoyment was predicted by users' involvement and users' confirmation of expectation. Blogging time significantly moderates the effect of habit on perceived enjoyment, but not on satisfaction and continuance intention. The integrated model explains 65% of the satisfaction and 57% of continuance intention. The results suggest that integrating perceived enjoyment and user involvement into the ECT provides better insights into continuous use in the blog context.

Examining the role of perceived value in virtual communities continuance: its antecedents and the influence of experience

Although perceived value has long been recognised as an influential means of affecting continuance intention in information systems (IS), little attention has been devoted to explore its antecedents, which constitutes an important research issue. This study, building on prior literature on continued usage in IS as well as the resource-based view, proposed a model to address this gap. Our model suggests that perceived value, a major driving force for members’ satisfaction and continuance intention, is affected by four kinds of resources embedded in virtual communities, which are relationship resources, technology infrastructure, knowledge resources and human resources. To provide additional insights on the pivotal role of perceived value, we also postulate that experience moderates the link between perceived value and its antecedents. Data collected from 235 members of a professional virtual community provide strong support for the research model. It was found that perceived value exerts a great effect on both satisfaction and continuance intention. In addition, when different levels of experience are taken into consideration, relationship resources, knowledge resources and human resources were found to be more salient to high-experience members, whereas technology infrastructure was found to be more salient to low-experience members. Finally, this study discusses the implications of these findings and offers direction for future research.

An empirical examination of continuance intention of mobile payment services

Retaining users and facilitating their continuance usage are crucial for mobile payment service providers. Drawing on the information systems success model and flow theory, this research identified the factors affecting continuance intention of mobile payment. We conducted data analysis with structural equation modeling. The results indicated that service quality is the main factor affecting trust, whereas system quality is the main factor affecting satisfaction. Information quality and service quality affect flow. Trust, flow and satisfaction determine continuance intention of mobile payment. The results imply that service providers need to offer quality system, information and services in order to facilitate users' continuance usage of mobile payment.

The Impact of College Students’ Intrinsic and Extrinsic Motivation on Continuance Intention to Use English Mobile Learning Systems

Mobile learning, with its features of ubiquitousness and flexibility, enables users to learn in any appropriate place and at any appropriate time. This emerging way of digital learning will be the future trend. Therefore, the technology acceptance model (TAM) proposed by Davis was extended with extrinsic motivation, perceived convenience, and intrinsic motivation, perceived playfulness, for examining the factors that affect continuance intention to use the English mobile learning system (EMLS) and the relationships among these factors. Participating in the study were 158 technical college students from the middle part of Taiwan who were studying English via EMLS using PDAs for 4 weeks. Data were collected by questionnaires and were analyzed by SmartPLS as an SEM analysis tool. The results revealed that perceived convenience, perceived playfulness, perceived ease of use, and perceived usefulness were antecedent factors that affected continuance intention to use the EMLS. Perceived usefulness had a greater impact on continuance intention than perceived playfulness. Overall, the extended TAM in the present study was effective at predicting and explaining the continuance intention to use the EMLS.

To use or not to use: understanding the factors affecting continuance intention of mobile banking

The purpose of this study is to figure out the determinants that affect the customers in mobile banking. This research offers a theoretical understanding on the conceptual model regarding the formation of relationship quality and continuance intention towards m-banking by simultaneously considering service quality, perceived risk and technology readiness as exogenous impacts. Based on the online survey of 390 m-banking experienced participants, this study uses the structural equation modelling approach to test the research model. The results show that technology readiness and service quality has indirectly significant influence on continuance intention through the mediation of relationship quality, consisting of satisfaction and trust. Hence, perceived risk had surprisingly no significant impact on relationship quality. This study represents a thorough understanding on the research model of continuance intention, and the managerial implications of mobile banking to researchers and practitioners are discussed.

Assessing the effects of service quality and justice on customer satisfaction and the continuance intention of mobile value-added services: An empirical test of a multidimensional model

Understanding the antecedents and consequences of customer satisfaction in the mobile communications market is important. This study explores the effects of service quality and justice on customer satisfaction, which, in turn, affects continuance intention of mobile services. Service quality, justice and customer satisfaction were measured by multiple dimensions. A research model was developed based on this multidimensional approach and was empirically examined with data collected from about one thousand users of mobile value-added services in China. Results show that all three dimensions of service quality (interaction quality, environment quality and outcome quality) have significant and positive effects on cumulative satisfaction while only one dimension of service quality (interaction quality) has a significant and positive effect on transaction-specific satisfaction. Besides procedural justice, the other two dimensions of justice (distributive justice and interactional justice) significantly influence both transaction-specific satisfaction and cumulative satisfaction. Furthermore, both types of customer satisfaction have significant and positive effects on continuance intention. Implications for research and practice are discussed.

The influence of individual differences on continuance intentions of enterprise resource planning (ERP)

This study aims to investigate whether individual differences affect enterprise resource planning (ERP) users’ continuance intention. In the initial stage ERP users usually lack the complete will to determine whether or not they use ERP, but their continuance intentions are not always mandatory. Thus, understanding the relationship between individual differences and continuance intention helps design an effective training program, which in turn improves the effectiveness of ERP usage. Grounded on expectation-confirmation theory (ECT), this study examined the influences of dynamic and stable individual differences on satisfaction and continuance, respectively. Dynamic individual differences include both general computer self-efficacy and computer anxiety, and personal innovativeness in information technology (IT) refers to a stable, situation-specific traits. In addition to individual differences, we also assessed the moderating effect of ERP experience. A cross-sectional survey method was used to collect data. A total of 305 useful responses were analyzed by using partial least squares (PLS). We found that all the individual differences affect continuance intention either directly or indirectly (through satisfaction). Individuals’ prior experience of ERP moderates five of the relationships between individual differences and continuance intention. We also provide implications for both managers and researchers.