Affect Consumer Purchase Intention Research Articles

Pengaruh Green Brand Image, Green Brand Trust, Green Brand Awareness dan Green Brand Satisfaction terhadap Purchase Intention pada Konsumen Air Mineral Merek Aqua

The study analyzes how green brand image, green brand trust, green brand awareness and green brand satisfaction affect consumer purchase intentions for Aqua brand mineral water products in Boyolali, Central Java. This causal research uses 100 consumers as respondents. Data were collected using a questionnaire, then analyzed using multiple linear regression methods and partial and simultaneous hypothesis testing. Based on the research results obtained both partially and simultaneously, the four independent variables tested have a significant influence on the dependent variable. Based on the regression coefficient, green brand image has a dominant influence on purchase intention compared to other independent variables.

Effect of retailer awareness, retailer association, retailer perceived quality, and retailer loyalty towards purchase intention

Retail developments in Indonesia continue to increase, especially modern retail which has the greatest growth in comparison with traditional retail, especially retail trade of food and beverage categories. One of them developed at this time is 7-Eleven, attended by positioning itself as a convenience store, but also provides some seating and tables inside and outdoors for 24 hours (hybrid convenience stores). With increasing competition in the retail, it is no less important is whether retail brand or brand can affect consumer purchase intention to come to a retail shop. This study aims to analyze the influence of awareness retailers, retailers association, perceived quality retailer, and retailer loyalty towards consumer's purchase intention possessed. Hypothesis testing is done by using Structural Equation Modeling (SEM). The results of testing the hypothesis known that retailer awareness is not proven positive influence on purchase intention. Retailer awareness and retailer association also not proved a positive influence on retailer loyalty. While retailer association, retailer perceived quality and retailer loyalty proven positive effect on the purchase intention. Hypothesis testing results also showed that the retailer perceived quality has a positive effect on the retailer loyalty.

Analysis Of The Effects Of Attitude, Subjective Norms, and Perceived Behavioral Control On Consumer Purchase Intention Of Natural Gas For Vehicle With The Moderating Role Of Price Sensitivity

This research aims to determine consumers purchase intention in using natural gas for vehicle with the moderating role of price sensitivity. This study used a quantitative approach in the form of a survey method. The population in this study consists of car users with fuel-powered vehicles located in the JABODETABEK area who have never owned a natural gas for vehicle before. The sample in this study consists of 122 car users with fuel-powered vehicles. Data processing is performed using the Partial Least Square (PLS) method. The results of this study indicate that attitude, perceived behavioural control, and price sensitivity have a significant influence on consumer purchase intention, while subjective norms do not have a significant influence. Price sensitivity also affects the relationship between subjective norms but does not affect the relationship between attitude and perceived behavioural control with consumer purchase intention. This study explores the impact of behaviour on purchase intention, emphasizing the management perspective. It reveals that positive attitudes towards environmentally friendly gas as an alternative fuel can be enhanced. The findings suggest that exogenous constructs moderately affect consumer purchase intention. Further research is needed to strengthen the influence of the dependent variable using additional variables.

The rhythm of shopping: How background music placement in live streaming commerce affects consumer purchase intention

There is growing evidence indicating that background music has a significant impact on consumer purchasing behavior. However, there is limited research on the placement of background music in live streaming commerce. This study conducted a single-factor experiment with three conditions (playing during purchase phase, continuous playing, and control group) to investigate the effects on arousal, consumer memory, and purchase intention. Results show that live streaming with background music increase consumer's purchase intention and arousal. Specifically, background music playing during purchase phase leads to higher purchase intention and consumer memory than continuous playing. Continuous playing induces higher arousal than background music playing during purchase phase. Process measures reveal that playing during purchase phase (vs. continuous playing) reduces arousal, thus enhancing consumer memory and leads to higher purchase intention. Continuous playing, however, induces arousal but impairs consumer memory, subsequently leading to lower purchase intention.

THE FACTORS OF GREEN MARKETING AFFECTING CONSUMER PURCHASE INTENTION IN LATVIA

Remarkably, the percentage of environmentally friendly practices used in marketing is growing. The understanding of how to use environmentally friendly practices is the primary cause for this high grade. The vast majority of customers have a good understanding of green technology and the beneficial influence that they have on the environment. According to the findings of a recent research, customers' awareness of environmental concerns may be increased via eco-friendly marketing strategies. Consumers in Latvia have placed a considerably greater emphasis on environmentally responsible practices as a means of marketing. Research goal: to identify the factors of green marketing affecting consumer purchase intention in Riga, Latvia. Research method: a survey. For the purpose of processing the data in the SPSS environment, the following methods were utilized: descriptive statistical analysis, analysis of reliability, analysis of factors, analysis of regression. Main findings: due to the very fluid and complicated nature of the current business climate, this study investigates the facts and realities surrounding green customers.

The Influence of Perceived Cultural Identity on Consumer Purchase Intention of Ethnic Cultural Products: The Mediating Role of Perceived Value

Based on the theory of perceived value, this study focuses on the factors influencing consumer purchase intention of ethnic cultural products, with a particular emphasis on the impact of perceived cultural identity of ethnic cultural products on purchase intention. The study introduces perceived value theory as a mediating variable to examine how perceived cultural identity influences consumer purchase intention of ethnic cultural products through emotional value, social value, and functional value. Through descriptive statistics and bootstrap analysis, this study explores the effects of perceived cultural identity on consumer purchase intention of ethnic cultural products and the mediating role of perceived value. The results of the bootstrap analysis indicate that perceived cultural identity of ethnic cultural products does not directly affect consumer purchase intention, but emotional value, social value, and functional value positively influence consumer purchase intention and mediate the relationship between perceived cultural identity and purchase intention of ethnic cultural products.

The Effect of Influencer and Endorsement Content on Consumer Purchase Intention

Aims: This study aims to analyze the effect of advertising attributes from influencer’s endorsement content, such as credibility, infotainment, and irritation towards advertising value, which ultimately affect consumer purchase intentions on Instagram.
 Place and Duration of Study: This study was conducted in Indonesia, with no specific regional criteria in determining the respondents, from December 2022 to March 2023.
 Design/ Methodology: This study uses a quantitative approach using a convenience sampling technique. The sampling method was conducted by distributing online questionnaires to 180 respondents considered according to predetermined criteria: aged 16 & over and followers of influencers. This research was processed using PLS-SEM (SmartPLS) applications.
 Results: The empirical findings show that credibility and infotainment in influencer’s endorsement content significantly affect advertising value and consumer purchase intentions. However, the research results did not find a negative effect of irritation on advertising value.

Live stream marketing and consumers' purchase intention: An IT affordance perspective using the S-O-R paradigm.

Recent years have seen a shift in the online retail industry toward a greater emphasis on live marketing. The growth of social media commerce on the internet demonstrates the popularity of Livestream shopping. Although there has been a rise in interest in studying live streaming, a comprehensive model describing why consumers are willing to consistently employ this novel sales format has yet to be developed. Hence, the present study develops a model to determine the factors influencing consumers' live-stream shopping intention by employing the affordance lens and S-O-R model. The online data was collected through the Wenjuanxing website from the users of live-streaming platforms such as Taobao.com, Mogujie.com, and JD.com. Results showed that (N = 434): trust can be enhanced through visibility, metavoicing, trading affordance, guidance shopping and interactivity that consequently affects consumer purchase intention. In addition, this study highlights the theoretical and managerial implications for social commerce.

Brand Trust Capacity in Mediating Social Media Marketing Activities and Purchase Intention: A Case of A Local Brand That Go-Global During Pandemic

Indonesia has an active number of social media users, as many as 191 million people in January 2022 which rise significantly during the pandemic. This study aims to understand how social media marketing activities affect consumer purchase intention that is mediated by brand trust in a go-global, local clothing brand. This study uses a quantitative method on 200 respondents through an online questionnaire that is distributed to the Instagram followers of one of the go-global brands that showcase their product in New York Fashion Week in 2021. The results of this study indicate that social media marketing activities and brand trust have a significant effect on purchase intention. Brand trust mediates the relationship between social media marketing and purchase intention. Four dimensions of social media marketing activities namely word-of-mouth, entertainment, customizations, and trendiness, are the indicators that have the most significant influence in influencing purchase intention through brand trust. This research found two main things. First, social media marketing activities affect consumer purchase intentions to buy the product. Second, brand trust strengthens the influence of social media marketing activities on purchase intention. Keywords: social media, brand trust, word-of-mouth, purchase intention, pandemic

Explore the Feeling of Presence and Purchase Intention in Livestream Shopping: A Flow-Based Model

Livestream shopping has attracted great attention in an increasingly digitalized society. This study is to explore the mechanism through which social presence and physical presence affect consumer purchase intentions in livestream shopping as an emerging e-commerce model. Based on the flow theory, this study proposes an integrated model to explain the mechanism through which the feeling of presence affects consumers’ purchase intentions in livestream shopping. Empirical data on livestream shopping were collected in China to test the proposed model for an exploratory study. The results show that the feeling of physical presence influences consumers’ purchase intentions through concentration and perceived control, and the feeling of social presence influences consumers’ purchase intentions through concentration and enjoyment, and, thus, both social presence and physical presence are important elements in livestream shopping. This study provides a better understanding on the mechanism of how the feeling of presence helps improve purchase intentions in livestream shopping. This study shows both physical presence and social presence are positively related to consumers’ purchase intention, but with different paths, and, thus, sheds new lights on the feeling of presence and its impact on consumer behaviors in e-commerce.

How the Characteristics of Live-Streaming Environment Affect Consumer Purchase Intention: The Mediating Role of Presence and Perceived Trust

How the Characteristics of Live-Streaming Environment Affect Consumer Purchase Intention: The Mediating Role of Presence and Perceived Trust

CELEBRITY ENDORSERS VS EXPERT ENDORSERS: WHO CAN AFFECT CONSUMER PURCHASE INTENTION FOR HALAL FASHION PRODUCT?

This study aims to analyze the effect of using two types of endorsers, namely celebrities and expert endorsers, on consumer purchase intentions between halal fashion products. The method used in this study is PLS-SEM for model evaluation. This study analyzes the effect of using two types of endorsers, namely celebrities and expert endorsers, on consumers' purchase intentions between halal fashion products. The method used in this study is PLS-SEM for model evaluation. This study gave respondents a full-color print advertisement containing a photo of artist April Jasmine as a celebrity endorser and expert fashion designer Hannie Hananto as an expert endorser. We use celebrity and expert endorsers as independent variables and consumer purchase intention in halal mode as the dependent variable. The result showed that celebrity endorsers positively influence consumer purchase intention in halal fashion products. Meanwhile, expert endorser does not affect consumer purchase intention on halal fashion products. The results of this study reveal that celebrity endorsers positively affect consumers' purchase intentions for halal fashion products. However, marketers must pay attention to the suitability of selecting the type and attributes of the endorser with the product they support. The goal is that the marketing costs incurred by the company in the endorser use strategy are more effective and follow marketing objectives.

Decisional Factors for Purchasing Beef Labeled with Animal Welfare in Korea

Abstract In this study, we investigate important decisional factors for the purchase intention of animal welfare labeled beef in Korea considering direct and indirect paths (trust and attitudes). Using a structural equation model with 300 samples from the Korea consumer panel survey, we find that perceived knowledge and revealed information positively affect consumer purchase intention for beef labeled as supporting animal welfare. Our results also show that a subjective norm (positive opinions of friends or family on animal welfare) has a positive effect on the purchase of beef labeled as “welfare conscious.” Based on our results, we can derive policy implications for expanding animal welfare raising practices to achieve sustainable development in the livestock sector without ethical and environmental side effects. Three possible policy alternatives include an online word-of-mouth strategy for improving subjective norms, enhancing animal welfare labeling information, and setting up public education for such labeling.

Factors affecting consumer purchase intention for buying solar energy products

PurposeThe purpose of this paper is to identify the factors influencing consumers’ intention to purchase solar energy products (SEPs).Design/methodology/approachThe research is based on primary data that has been collected from a total of 351 non-users of SEPs from different cities of Tamil Nadu state (India). Confirmatory factor analysis and structural equation modelling have been used to examine the collected data.FindingsAttitude, perceived behavioral control and energy concern variables are significant towards consumers’ purchase intention. However, other variables such as subjective norms and energy awareness were found insignificant.Research limitations/implicationsThe sample size was chosen based on convenience sampling, and the sample was collected from the different cities in Tamil Nadu. As a result, the outcome may not be representative of the whole population. Respondents’ perspectives in one section of India may differ from those in another.Practical implicationsThe findings of this study help policymakers, business experts, marketers, social marketers and energy conservation organizations in gaining a better understanding of consumer behavior.Social implicationsThe outcome of this study will be effective in developing action plans to improve environmental quality through solar products.Originality/valueThis study has targeted the potential consumers and identified factors that are influencing consumers’ intention to purchase SEP. Therefore, the study’s findings will add value to SEP companies, government and non-government organizations, marketers, academicians and the research community.

What you see is what you get: assessing in-game advertising effectiveness

PurposeThis study focused on nonconventional marketing (in-game advertisement interactivity) to understand consumers' purchase intentions. Specifically, this study aims to explore the intervening role of feelings of presence between in-game advertisement interactivity and consumer purchase intention. It further explores whether game–product congruence moderates the relationship between feelings of presence in the game and consumer purchase intention.Design/methodology/approachThis study collected data from 386 PUBG mobile players on a convenience basis. The selected players were ensured to have experience in playing mission ignition mode (a Tesla-themed mode of PUBG mobile).FindingsThe study noted that in-game advertisement interactivity positively affects consumer purchase intention, and this relationship is further explained through feelings of presence. In addition, game–product congruence was noted to strengthen the association between feelings of presence and consumer purchase intention.Research limitations/implicationsThe study used a cross-section design to collect data from players of PUBG through Google Forms on a convenient basis. The study highlights the significance of nontraditional advertisement and game–product congruence that helps businesses to attract customers.Originality/valueDrawing upon transportation theory, this study is the first of its kind that has explored the mediating role of feelings of presence between in-game advertising interactivity and consumer purchase intention. In addition, this study shed light on the importance of game–product congruence to strengthen purchase intention.

Influence of Customer Generated e-WOM on Purchase Intention of Cosmetic Products in Sri Lanka

The main purpose of this study is to investigate the influence of eWOM on consumer purchase intention. Moreover, this study examines the extent to which relationship exists between eWOM credibility, eWOM review quantity, eWOM perceived usefulness and consumer purchase intention in cosmetic products in Sri Lanka. The primary data was collected through an online survey with the help of a standardized questionnaire from 400 cosmetic product consumers in Sri Lanka. The items of the questionnaire extracted from previous research and altered them as per study requirement. The result of this research implies that eWOM Credibility, eWOM Review Quantity and eWOM Perceived Usefulness has significant impact on Purchase Intention. The element that has the highest impact is eWOM perceived usefulness which entirely contributes to the effectiveness of eWOM while eWOM credibility and eWOM review quantity have less impact. These three elements thoroughly perform different roles in influencing consumer purchase intention. This research is limiting only three main determinants such as eWOM credibility, eWOM review quantity and eWOM perceived usefulness which determine the purchase intention. There may be other factors also which are affecting that can be considered for further research. Companies could use tactics to encourage potential customers to thoroughly read eWOM provided in social media or consumer reviews. This study provides valuable insights into the eWOM which affects consumer purchase intention.

The Influence of Virtual Idol Characteristics on Consumers’ Clothing Purchase Intention

In the context of a company actively using virtual idols to carry out marketing activities, it is very important to help the company understand the key factors affecting consumer purchase intention. In total, 459 eligible responses were collected via an online questionnaire survey. The psychometric properties of the model were examined by factor analysis, and the multiple regression method was applied to test the hypotheses. This paper empirically analyzes the influence of virtual idol characteristics on consumers’ willingness to buy brand clothing, with consumers’ attitudes as intermediary variables and clients’ involvement in virtual idolatry and adult playfulness as adjusting variables. A quasi-replication study method using both MRA and fsQCA found that the popularity, homogeneity, relevance and anthropomorphism of virtual idols enhance customers’ willingness to buy from big to small. Among them, attitude plays an intermediary role in the influence of popularity on purchase intention, and plays a complete intermediary role in the influence of relevance and homogeneity over purchase intention; consumer idolatry involvement positively regulates the relationship between professionalism, relevance and attitude; consumers’ adult playfulness positively regulates the relationship between popularity and consumer attitude. Finally, from the perspective of improving attitude and purchase intention, we provide suggestions for virtual idol creation applicable by operation teams and clothing brand companies.

Examining Determinant Factors on Online Shopping Behavior upon Buying Furniture

The research is dedicated to examine factors that affect online shopping behavior of consumers upon buying furniture. These factors might be an important issue regarding e-commerce and marketing in the online furniture retail market. However, knowledge about online consumer behavior is still very limited because it is a fairly complex phenomenon in social life that can involve too many factors, especially in buying furniture online. One of the aims of this research is to uncover factors that have not been studied in previous studies, especially in the furniture industry. To acquire in-depth information, 10 informants were interviewed. Coding method was used to analyze the factors revealed in the transcript. The research identified that attitude (Financial Risk, Product Risk, Convenience Risk, Service and Infrastructure Variation), domain specific innovativeness, subjective norm (Family and Reference Group), and perceived behavior control (Playfulness and Informativeness) affect consumer purchase intention and thus affect their online shopping behavior in buying furniture online. The framework presented in the conclusion section will help further research on which factors influence the most.

Analysis of Decisive Elements in the Purchase of Alternative Foods Using Bivariate Probit Model

There has been growing attention among major developed countries to alternative food products using vegetable-derived ingredients to help animal welfare and environmental sustainability. The development of ICT technology and awareness of animal welfare, health, and environmental damage have led to a rise in alternative food products. This study explains consumer selection attributes for alternative foods in categories of intrinsic and extrinsic attributes, storage and usage, ethical consumption, awareness of the environment, and vegetarianism. It also intends to clarify the connection between purchase intentions and purchase preferences caused by selection attributes. The bivariate probit model (BPM) was used to quantitatively analyze consumers’ selection attributes for alternative foods. Element analysis was conducted on twenty-three variables for alternative food selection attributes to derive five elements: quality and safety, environmental awareness, product specifications, ethical consumption, and storage and usage. Analysis indicated that of the five selection attributes, quality and safety and ethical consumption significantly affected vegetarian or semi-vegetarian purchase intentions and preferences. This study intends to identify the elements that affect consumer purchase intentions for alternative foods introduced from an expanding alternative food market, investigate directions for future food development, and provide useful information for consumption promotion strategies.

Consumer Perception of Agribusiness E-marketplace Opportunities in Indonesia

E-commerce for agribusiness products began to develop in Indonesia in 2015, but it is still very small in number when compared to products from other industries. E-marketplace allows farmers to reach a wider range of consumers, so that everyone who has internet access has the opportunity to be able to enjoy fresh agricultural products. The success of an e-marketplace is supported by the good performance of the web, so that consumers will feel comfortable in searching for products and making transactions. This study discusses the performance of e-marketplaces, and consumer perceptions to determine consumer purchase intentions of agricultural product e-marketplaces. The population in this study are consumers who have used the agricultural product e-marketplace. The data were obtained through a questionnaire, then a classic assumption test was carried out to determine the appropriateness of the statements used in the questionnaire and the distribution of the data used. Furthermore, the data will be analyzed using multiple linear regression. The results show that partially only the convenience of the website from the e-marketplace performance indicators that affects consumer purchase intentions of agricultural products, while other variables do not affect consumer purchase intentions of e-marketplaces that offer agricultural products. Simultaneously, the results of the study indicate that e-marketplace performance, perceived ease of use, and perceived benefits influence consumer purchase intentions in agricultural product e-marketplaces. The contribution of the influence of the independent variables to the dependent variable is 17.9%, and the rest is influenced by other variables not included in the study.