Affect Consumer Purchase Intention Research Articles

Exploring the Relationship Among Service Satisfaction, Motivation and Purchase Intention in Malaysia’s Online Banking

Customer satisfaction plays a vital role in service marketing, especially for online banking, due to the advancement of technology and the ease of online banking transactions. Recent studies have found that consumer motivation is crucial in capturing customer value and trust. Consumer motivation will affect consumer purchase intention. However, the scarcity of empirical evidence has inspired researchers to examine the relationship between consumer motivation, perceived service satisfaction, and purchase intention simultaneously in Malaysian online banking. Thus, the role of service satisfaction as a mediating variable in the relationship between consumer motivation (information influences, consumption patterns, and consumer involvement) and purchase intention was discussed in this paper. Data were collected from 250 online banking users through a self-directed questionnaire. All the data has been analyzed using partial least squares structural equation modelling (PLS-SEM). Findings confirmed the significant relationship between consumer motivation, perceived service satisfaction, and purchase intention. The results also indicated that perceived service satisfaction fully mediates the relationship between consumer motivation and purchase intention. Managerial implications were provided to guide online banking service providers on effective ways to retain their users through consumer motivation.

What Motivates Consumers’ Purchase Intentions in E-Commerce Live Streaming: A Socio-Technical Perspective

The surge in popularity of e-commerce live streaming is evident among sellers and consumers. However, a holistic examination of the influencing factors of consumers’ purchase intention from the perspective of social and technical systems is still limited. Utilizing the socio-technical systems theory, we investigate the effects of social and technical system factors on consumers’ flow experience and how flow affects consumer purchase intention in the live streaming setting. Furthermore, we identify how optimal stimulation level moderates the relationship between socio-technical system factors and flow. Empirical results (N = 355) indicate that flow can be strengthened through social system factors (financial bonds, social bonds) and technical system factors (visibility, guidance shopping), consequently affecting consumer purchase intention. In terms of the moderating effects, the optimal stimulation level positively moderates the relationships between social bonds, visibility, guidance shopping, and flow.

Taste over waste: How seller type affects consumer purchase intention toward imperfect produce

Although imperfect produce may not differ from regular produce in the dimensions of taste or nutrition, most of consumers unwilling to purchase them, thus, reducing the waste of imperfect produce is crucial for both environmental preservation and food conservation. Through four online experiments in China (covering in total 888 respondents), we provided evidence that consumers are more willing to purchase imperfect produce sold by producers compared to those sold by professional sellers. Pilot study (N = 300) shows that individuals held the lay belief that producers (e.g., farmers) provide natural and healthy produce, while professional sellers (e.g., sales clerks) focus on presale selection. Furthermore, Study 1 (N = 200) found that the sale of imperfect produce by producers elicits a greater purchase intention than that by professional sellers in the context of live streaming shopping. Study 2 (N = 200) then replicated the finding of Study 1 and found that this effect is mediated by the dual mechanism of perceived health and perceived effort in the offline retailing context. Additionally, Study 3 (N = 188) reveals that adding a claim of imperfection causes augments the sales performance of professional sellers in the online shopping context. This finding suggests that adding a claim of imperfection causes can enhance the efficacy of professional sellers in marketing imperfect produce.

Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example

This study explores the effect of user-generated content (UGC) on consumer behavior and investigates how different types of UGC affect consumer purchase intention. The research model was constructed based on media richness theory (MRT), dual coding theory (DCT), and construal level theory (CLT), with the social media and e-commerce platform, Xiaohongshu, serving as the research object. Through five experiments, this study investigates the effect of graphic and short video UGC on consumer purchase intention and explores the mediating effects of perceived psychological distance and perceived value as well as the moderating roles of different UGC creators and experiential disclosure. The findings reveal that short video UGC generates a stronger purchase intention than graphic UGC, and that perceived value acts as a mediator between the type of UGC and purchase intention. Perceived psychological distance mediates the type of UGC and perceived value. Additionally, the type of UGC creator and disclosure of experiential information influence consumer purchase decisions across different contexts. These findings enrich our understanding of the conditions under which the type of UGC affects purchase intention. Our research contributes theoretically to our understanding of how UGC influences consumer purchase intention and, practically, by offering insights for e-commerce development.

The influence of disclosing product lifecycle carbon footprint information on consumer purchase intentions based on the APE model perspective: An ERP and questionnaire study

BackgroundCarbon emissions are increasingly becoming the primary cause of climate change, and carbon information disclosure can affect consumer purchase intentions. However, existing studies only focus on the disclosure of carbon information for a single lifecycle stage, gnoring consumers' overall perception process. MethodsThis study uses scenario experiments and event-related potential experiments in combination, based on the associative-propositional evaluation (APE) model, to explore the differences in the impact of disclosing product information with high carbon emissions in different lifecycle stages (production stage, use stage, recycling stage) on consumers' purchase intentions. ResultsThe questionnaire results found that consumers' willingness to purchase products with high carbon emissions in the use stage was the lowest; The behavioral results found that the purchase rate of products with high carbon emissions in the recycling stage was the lowest; The brain electricity results found that products with high carbon emissions in the use stage induced the largest P2 component; Products with high carbon emissions in the recycling stage induced the largest N2 component. ConclusionThe attitudes of evaluation with proposition dominance among consumers tend to attribute carbon emissions in the use stage to their own behavioral choices. The attitudes of evaluation with association dominance among consumers reflect the cognitive conflicts existing in consumers' understanding of carbon emission information during recycling. This study expands the perspective of researching the disclosure effects of product carbon footprints and provides references for corporate marketing strategies and policy formulation.

Social media influencer over-endorsement: Implications from a moderated-mediation analysis

The surge in social media's popularity has catalyzed the emergence and growth of social media influencers (SMIs) and their pivotal role in marketing strategy. This study examines the impact of SMI over-endorsement on consumer purchase intentions, mediating this relationship through influencer authenticity and credibility, and moderating it with product interest. Employing a moderated-mediation model using partial least squares structural equation modeling (PLS-SEM), this study analyzes survey data collected from 303 social media users. Contrary to intuitive expectations, SMI over-endorsement does not directly affect consumer purchase intentions; instead, its negative influence is significantly mediated by reduced perceptions of credibility among SMIs, with product interest serving as a mitigating mechanism. This revelation challenges conventional beliefs by revealing that the negative repercussions of excessive endorsements are mediated by credibility erosion, overshadowing any concerns regarding authenticity. Importantly, this adverse effect can be mitigated by fostering product interest as a strategic buffer. This suggests that rather than curtailing endorsement frequencies, brands and SMIs should focus on amplifying product interest (e.g., by enhancing product engagement and relevance) and thus sustain or even increase endorsement activities without compromising the perceived credibility of influencers, thereby maintaining the effectiveness of influencer marketing campaigns. This study therefore contributes novel insights into the dynamics of influencer marketing, particularly the adverse effects of over-endorsement on consumer behavior and the conditions under which these effects may be neutralized.

Measuring the Role of Social Media and E-word of Mouth on Purchase Intention of Secondate Make-up Products

Purchase intention is important to pay attention to because it relates to consumer interest in trying, buying, and owning products such as beauty products. Furthermore, it can be seen from the consumer's behavior of parasocial interaction, social value, and personal value towards the influencer, which will affect their interest in buying the product. This research takes the object of research as an owner as well as an influencer for beauty products Secondate. The research design uses a deductive approach with a quantitative research model to determine the impact of influencers on the quality of parasocial interaction, social values, personal values, and e-wom on purchase intention. The sample of this study were secondary make-up users with a total of 169 respondents. Data analysis used the Structural Equation Model (SEM) method. The results of the study show that parasocial interaction affects social value. Parasocial interaction increases positive perceptions of personal value, and social value can increase consumer purchase intention, but personal value cannot attract consumer purchase intention. Parasocial interaction does not affect consumer purchase intention, so e-wom does not moderate the effect of parasocial interaction on consumer purchase intention. The results of this study concluded that social media can be a means to affect the interest in buying a product. With the respondent's research on social value and personal value, it can be said that it affects a person's buying interest in a product. Social value and personal value can help us to sort out which products we need and which are suitable for us.

A Study on the Analysis of Factors Affecting Consumer Purchase Intention of Korean Smartphone Brands: Focusing on Cameroon in Central Africa*

Purpose – An increase in the number of smartphone users and the availability of many phone brands has induced consumers to consider device features, the technology acceptance model (TAM), and switching barriers before making a purchase. As such, this paper seeks to investigate the factors (device features and switching barrier) and TAM determinants that influence the consumer satisfaction and purchase intention of smartphones. Additionally, we study the moderating effects that perceived ease of use may have on consumer purchase intention. Design/Methodology/Approach – To this end, the analysis of data (325) through structural equation modeling in AMOS seeks to examine the effect of device features, TAM determinants, and switching barriers on purchase intention. Findings – The findings demonstrate TAM (perceived usefulness) and device features (function and price) influence consumer satisfaction to varying degrees. With regards to switching barrier, switching cost has a positive influence on consumer satisfaction. Perceived ease of use moderates the relationship between device function and search intention. Finally, the study confirms the relationship between consumer satisfaction and purchase intention. Research Implications – Due to the importance of consumer satisfaction in forming purchase intention, companies should try to maximize the satisfaction of customers during interactions by providing device features that meet the need of the customer. Therefore, companies should try to identify the needs of customers. Going by TAM determinants, manufacturers have to ensure that the system technology of the smartphone is most useful for consumer day to day activities.

Factors Affecting Consumer Purchase Intention to Electric Cars in Turkey

Factors Affecting Consumer Purchase Intention to Electric Cars in Turkey

AI or Human? The Effect of Streamer Types on Consumer Purchase Intention in Live Streaming

Live streaming has emerged as a novel way for product sales, where the streamer plays an important role. However, little is known about how the differences between artificial intelligence (AI) streamers and human streamers impact consumer purchase intentions. Based on social cognitive theory, this study proposed a conceptual model exploring the influences of streamer types, novelty seeking, perceived intimacy, and perceived responsiveness on consumer purchase intention. Based on 387 responses from live streaming users, the results showed that compared with AI streamers, consumers have higher purchase intention when served by human streamers. Consumers perceive human streamers as having more perceived intimacy and perceived responsiveness compared to AI streamers, and perceived intimacy and perceived responsiveness positively affect consumer purchase intention. Furthermore, perceived intimacy and perceived responsiveness mediate the relationship between streamer types and consumer purchase intention. In addition, the moderating effects of novelty seeking on consumer purchase intention are significant. Specifically, lower novelty seeking consumers have higher purchase intentions for human streamers compared to AI streamers, and the mediation effects of perceived responsiveness will be stronger. However, for high novelty seeking consumers, there is no difference in the influence of AI streamers and human streamers on consumer purchase intention, and the mediation role of perceived intimacy will be weaker. This study enriches the theoretical research on AI and live streaming and provides management strategies for live streaming platforms to obtain better benefits through different types of streamers.

Research on the Application of Augmented Reality Technology in Agricultural Product Packaging Design

Abstract In this study, we employ 3D modeling technology for the virtual prototyping of agricultural products. Utilizing Unity3D, we integrate data from both virtual and natural environments. This integration allows the 3D models to be visualized within a virtual setting. Additionally, leveraging Kinect somatosensory tracking technology, we have developed a gesture recognition interaction method. This enables packaging designers and users to modify packaging forms, colors, and structures in real-time within the virtual environment. The results of the survey show that consumers prefer multi-sensory, human-centered, and other types of packaging design when choosing packaging. The interaction effect of applying augmented reality agricultural packaging type and market type (R2= 0.079, p=0.001) affects consumer purchase intention. User experience (B=0.334, T=3.385***) was significantly and positively related to applying augmented reality packaging design type. The sense of experience of applying augmented reality to produce packaging use is overall sound, with a mean score of about 4.4. Except for the sense of texture, the mean values of the other nine indicators are all greater than 3, and the evaluations are all in favor of being more satisfied. The use of augmented reality technology in agricultural packaging design is enhanced by the method of this paper.

Celebrity Expertise and Congruence on Consumer Purchase Intentions: Evidence by Nigerian Mobile Telecommunication Companies

Purpose: Celebrity endorsement is a marketing strategy firms have embraced to survive and fortify their market competitiveness. This study examined how celebrity expertise and congruence affect consumer purchase intentions in Nigerian telecommunications companies. Theoretical framework: The theory of planned behaviour describes all behaviour of individuals who possess the power to exercise self-restraint. The predictors of purchase intentions as submitted by this theory comprised attitudes; behavioural intention; subjective norms; and perceived behavioural control. Method: It adopted a survey research design. A proportionate stratified random sampling technique was employed in the research while a questionnaire was used to gather participant data. The instrument was validated while the reliability tests ranged between 0.654 and 0.795. A Partial Least Square (PLS) modelling was adopted to analyse data collected from the respondents. Findings: The findings showed that celebrity expertise and celebrity congruence all have a significant positive effect on consumers’ intention to purchase in the Nigerian mobile telecommunication operators in Lagos State, Nigeria. Research Implication: The managerial implication is that it will enhance inter-enterprise collaborations among telecommunications companies by working together with their ideas and skills to accomplish a desired task that is innovative in nature for the benefit of the companies. Originality/Value: This study is the first of its kind to deal with celebrity expertise and celebrity congruence on consumers’ intention to purchase in the Nigerian mobile telecommunication operators in Lagos State, Nigeria.

The Factors Affecting Consumer Purchase Intention through Social Commerce – A Concept Paper

Emerging economies are not excluded, where the emergence of e-commerce has now advanced towards a new branch of social commerce as a platform for business transactions as well as in attracting, creating, and maintaining customer relationships. E-commerce on social media platforms offers a practical means for businesses to connect with and sell to consumers. Major social networking sites have been actively developing their e-commerce features, allowing users to make purchases without leaving the site. Major social networking sites have been actively developing their e-commerce features, allowing users to make purchases without leaving the site. Social commerce has become popular due to its importance in e-commerce. The research in this area is still limited, especially on the factors that influence purchase intentions when using social commerce platforms. The purpose of this study is to examine the contribution and significance of affordance and trust theories among Malaysian users that underpin purchase intentions on social commerce platforms. This paper establishes a conceptual framework for consumers' purchase intentions based on the SOR model. Social media platforms can be used by businesses to interact with customers and increase sales once they recognize their potential. PLS-SEM (Partial Least Squares Structural Equation Modeling) will be used to examine the data.

The Effect of Short Video Content Marketing on Consumer Purchase Intention

Short video content marketing is increasingly popular nowadays. This study explores the impact mechanism of short video content marketing on consumer purchase intention. The results show that the two dimensions of content marketing, informative and entertaining content, significantly affect consumer purchase intention, and perceived value plays a partial mediating role in the impact of content marketing on purchase intention, while product engagement negatively regulates the impact of content marketing on perceived value.

Barrier Factors That Affect Consumer Purchase Intention on Green Cosmetics Product: Applying Innovation Resistance Theory

Barrier Factors That Affect Consumer Purchase Intention on Green Cosmetics Product: Applying Innovation Resistance Theory

Pengaruh Green Brand Image, Green Brand Trust, Green Brand Awareness dan Green Brand Satisfaction terhadap Purchase Intention pada Konsumen Air Mineral Merek Aqua

The study analyzes how green brand image, green brand trust, green brand awareness and green brand satisfaction affect consumer purchase intentions for Aqua brand mineral water products in Boyolali, Central Java. This causal research uses 100 consumers as respondents. Data were collected using a questionnaire, then analyzed using multiple linear regression methods and partial and simultaneous hypothesis testing. Based on the research results obtained both partially and simultaneously, the four independent variables tested have a significant influence on the dependent variable. Based on the regression coefficient, green brand image has a dominant influence on purchase intention compared to other independent variables.

Effect of retailer awareness, retailer association, retailer perceived quality, and retailer loyalty towards purchase intention

Retail developments in Indonesia continue to increase, especially modern retail which has the greatest growth in comparison with traditional retail, especially retail trade of food and beverage categories. One of them developed at this time is 7-Eleven, attended by positioning itself as a convenience store, but also provides some seating and tables inside and outdoors for 24 hours (hybrid convenience stores). With increasing competition in the retail, it is no less important is whether retail brand or brand can affect consumer purchase intention to come to a retail shop. This study aims to analyze the influence of awareness retailers, retailers association, perceived quality retailer, and retailer loyalty towards consumer's purchase intention possessed. Hypothesis testing is done by using Structural Equation Modeling (SEM). The results of testing the hypothesis known that retailer awareness is not proven positive influence on purchase intention. Retailer awareness and retailer association also not proved a positive influence on retailer loyalty. While retailer association, retailer perceived quality and retailer loyalty proven positive effect on the purchase intention. Hypothesis testing results also showed that the retailer perceived quality has a positive effect on the retailer loyalty.

Analysis Of The Effects Of Attitude, Subjective Norms, and Perceived Behavioral Control On Consumer Purchase Intention Of Natural Gas For Vehicle With The Moderating Role Of Price Sensitivity

This research aims to determine consumers purchase intention in using natural gas for vehicle with the moderating role of price sensitivity. This study used a quantitative approach in the form of a survey method. The population in this study consists of car users with fuel-powered vehicles located in the JABODETABEK area who have never owned a natural gas for vehicle before. The sample in this study consists of 122 car users with fuel-powered vehicles. Data processing is performed using the Partial Least Square (PLS) method. The results of this study indicate that attitude, perceived behavioural control, and price sensitivity have a significant influence on consumer purchase intention, while subjective norms do not have a significant influence. Price sensitivity also affects the relationship between subjective norms but does not affect the relationship between attitude and perceived behavioural control with consumer purchase intention. This study explores the impact of behaviour on purchase intention, emphasizing the management perspective. It reveals that positive attitudes towards environmentally friendly gas as an alternative fuel can be enhanced. The findings suggest that exogenous constructs moderately affect consumer purchase intention. Further research is needed to strengthen the influence of the dependent variable using additional variables.

The rhythm of shopping: How background music placement in live streaming commerce affects consumer purchase intention

There is growing evidence indicating that background music has a significant impact on consumer purchasing behavior. However, there is limited research on the placement of background music in live streaming commerce. This study conducted a single-factor experiment with three conditions (playing during purchase phase, continuous playing, and control group) to investigate the effects on arousal, consumer memory, and purchase intention. Results show that live streaming with background music increase consumer's purchase intention and arousal. Specifically, background music playing during purchase phase leads to higher purchase intention and consumer memory than continuous playing. Continuous playing induces higher arousal than background music playing during purchase phase. Process measures reveal that playing during purchase phase (vs. continuous playing) reduces arousal, thus enhancing consumer memory and leads to higher purchase intention. Continuous playing, however, induces arousal but impairs consumer memory, subsequently leading to lower purchase intention.

THE FACTORS OF GREEN MARKETING AFFECTING CONSUMER PURCHASE INTENTION IN LATVIA

Remarkably, the percentage of environmentally friendly practices used in marketing is growing. The understanding of how to use environmentally friendly practices is the primary cause for this high grade. The vast majority of customers have a good understanding of green technology and the beneficial influence that they have on the environment. According to the findings of a recent research, customers' awareness of environmental concerns may be increased via eco-friendly marketing strategies. Consumers in Latvia have placed a considerably greater emphasis on environmentally responsible practices as a means of marketing. Research goal: to identify the factors of green marketing affecting consumer purchase intention in Riga, Latvia. Research method: a survey. For the purpose of processing the data in the SPSS environment, the following methods were utilized: descriptive statistical analysis, analysis of reliability, analysis of factors, analysis of regression. Main findings: due to the very fluid and complicated nature of the current business climate, this study investigates the facts and realities surrounding green customers.